a8ency

Kevin Jessop, director of marketing for growth operations at IMA Financial Group, Inc. and President of MountainWest Capital Network joins host Peter Stevenson to talk about the history of MWCN, how marketing and business development can make each other better, and why he would rather be marketing than be in sales. By Subject is a production of modern8 with support from Silicon Slopes + MountainWest Capital Network. By Subject is invested in highlighting, promoting, and celebrating the unique and talented marketing and brand leaders in the Silicon Slopes community. For past episodes, transcripts, and food recommendations visit our website at bysubjectpodcast.com Check out the latest episode through the link below! https://lnkd.in/gujBiPG6

Chad Jardine, Founder and CEO of CMO Zen joins Host Peter Stevenson to talk about why marketing is about understanding the person on the buying side, why he launched CMOZen, and where he sees AI being successful in the future of marketing. By Subject is a production of modern8 with support from Silicon Slopes + MountainWest Capital Network. By Subject is invested in highlighting, promoting, and celebrating the unique and talented marketing and brand leaders in the Silicon Slopes community. Listen to our recent episode at the link below or through your favorite listening app! https://lnkd.in/gwMqrD6S

Randall Smith, Founder of modern8 and the AIGA Salt Lake City chapter joins host Peter Stevenson, and co-host Alysha Smith, Partner at modern8 to talk about the history of graphic design and branding, how teaching design has changed through the years, and why the best Mexican can be found on 3rd west in SLC. By Subject is a production of modern8 with support from Silicon Slopes + MountainWest Capital Network. By Subject is invested in highlighting, promoting, and celebrating the unique and talented marketing and brand leaders in the Silicon Slopes community. Check out our most recent episode through the link below! https://lnkd.in/gv3rcfvg

When it comes to brand strategy, there's no one-size-fits-all solution. Crafting a strategy tailored to your offering—whether it's a product or service—is essential for your business’ success. Knowing the difference, makes a difference. Check out our latest #8sight to learn more! https://lnkd.in/gXFnpkJ5 #branding #brandstrategy #marketing #design

Sindee Savage from V School joins Host Peter Stevenson and Co-Host Alysha Smith from modern8 to talk about creating amazing online and in person events, what makes her an optimist, and why you should order the cheeseburger from a pizza joint. By Subject is a production of modern8 with support from Silicon Slopes + MountainWest Capital Network. By Subject is invested in highlighting, promoting, and celebrating the unique and talented marketing and brand leaders in the Silicon Slopes community. For past episodes, transcripts, and food recommendations visit our website at bysubjectpodcast.com Tune in to the latest episode through the link below! https://lnkd.in/gtf7qf2y

Hiring an agency for brand work shouldn’t be a quick and easy process. Branding is a long game that will matter beyond the budget. So how should your company evaluate who to partner with and hire? Delve into the newest #8sight for a checklist of things to consider before you start the search for your business’ ideal match.  https://lnkd.in/gNczNAJe #brandstrategy #branding #marketing #design 

In our last newsletter, we covered what a solid brand strategy is. If you’ve determined your brand has a strategy, then you now have two paths to decide between—rebrand or refresh? Before you rework anything, be sure you understand your options. Read the latest #8sight to decide on the right course of action for your brand. https://lnkd.in/gXUgphMP #marketing #design #branding #brandstrategy

It’s 2024, so if you don’t like what your customers are saying about you, it might be time to reassess your brand. Your brand is not what YOU say it is. It’s what THEY say it is. Customer perception is everything, but most importantly, it is within your control. Read our latest #8sight to find out what it takes to build an effective brand and understand why strategy plays a crucial role in the process. https://lnkd.in/gGnQBuDd #marketing #design #branding #brandstrategy

Jacklyn Briggs from Utah City joins Host Peter Stevenson and Co-Host Alysha Smith of a8ency and modern8 to talk about what makes a great event, starting the Utah Beer Festival while at CityWeekly, and what is it like marketing Utah City and getting a chance to have input on making that new development better. By Subject is a production of modern8, a8ency and Silicon Slopes and is invested in highlighting, promoting and celebrating the unique and talented marketing and brand leaders in the Silicon Slopes community. Check out our most recent episode at link below! https://lnkd.in/gWMY9-Mr

In our last newsletter, we discussed the importance of having brand purpose. A purpose-driven brand not only resonates with consumers but also fosters a sense of identity and motivation within your team, driving your business toward sustained success. In our latest #8sight, we delve into how you can create a brand purpose. Creating a brand purpose involves a deep dive into your organization’s culture, values, stories, and defining moments. Read this week’s #8sight to learn more! https://lnkd.in/gbnQPhXr #marketing #design #brand #brandpurpose