Mastering the “Influencer” Game in Healthcare Marketing Sermo & LiveWorld Healthcare professionals are increasingly leveraging their expertise on social media to shape perceptions and influence decision-making among peers. Understanding and integrating these HCP influencers into your marketing strategy can significantly enhance your reach and impact in the healthcare industry. Read Now:https://lnkd.in/d4bksnxi
The DHC Group
Technology, Information and Internet
Brooklyn, NY 577 followers
The DHC Group is known for cutting edge research, expert strategy, and analytics-driven insights.
About us
The DHC Group is known for cutting edge research, expert strategy, and analytics-driven insights. Building on the leadership team’s combined 50+ years of industry experience working with innovative companies, brands, and a wide range of pharmaceutical, biotech, and medical device companies, the DHC Group is designed to provide industry thought leaders and innovative organizations a selective opportunity to define the future of digital health and pharmaceutical marketing. The DHC Group also supports the Digital Health Coalition, a 501c3 non-profit, and its mission of educating pharma marketers to enhance innovation of digital health marketing.
- Website
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http://www.thedhcgroup.com
External link for The DHC Group
- Industry
- Technology, Information and Internet
- Company size
- 2-10 employees
- Headquarters
- Brooklyn, NY
- Type
- Privately Held
Locations
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Primary
Brooklyn, NY, US
Employees at The DHC Group
Updates
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What is the Future of AI/GenAI in Pharma HCP Marketing? Healio Strategic Solutions Wondering how artificial intelligence (AI) is revolutionizing healthcare? In this co-authored post, Anthony Manson, Chief Digital Officer at Healio, reveals how pharma companies are using AI in omnichannel marketing, and Dr. Hansa Bhargava, Chief Clinical Strategy & Innovation Officer at Healio, gives an inside look into how physicians really feel about implementing AI into their practices. Read now. Read Now:https://lnkd.in/eSKbuYZf
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Switching Treatments: Pharma's Opportunity to Drive Action According to new Healthline Media research, 43% of people taking medications are open to new treatment options, but not actively looking. In our latest piece, we explain why pharma marketers need to engage with this substantial group of open treatment switchers through consumer insights, education, and ongoing support. Access Here:https://lnkd.in/du9hNMib
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The DHC Group reposted this
"Ignition is innovative and a game-changer, not just for Throtle, but for the entire healthcare marketing industry," said Paul Chachko, CEO of Throtle. "No one else in the market is offering what Ignition does—it is the first platform specifically built for healthcare identity resolution. We are redefining how healthcare marketers can connect with their audiences, providing a level of precision, security, and compliance that’s unmatched." Read full press release here: https://lnkd.in/eryxXjam If you are at the Digital Pharma East Conference today through Thursday, stop by our booth L3 (by the GoodRx puppy park) to get a demo of Ignition!
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From Aspiration to Action with Digital Opinion Leaders (DOLs) Klick Looking for actionable strategies to harness the influence of digital opinion leaders (DOLs) in healthcare? This article emphasizes transforming recognition of DOLs’ impact into practical steps, such as targeted engagement, upskilling KOLs, and data-driven co-creation. These approaches aim to deepen connections, enhance digital presence, and amplify healthcare messages across social media. With a focus on measurable outcomes, organizations can leverage DOLs to achieve a broader, more impactful reach in the digital space. Read Now:https://lnkd.in/dGGSWZeQ
Three Tangible Ways to Put the DO in DOL
idx.klick.com
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CMI Media Group Drives HCP Reach & Script Lift with Social CMI Media Group aimed to increase awareness and education among healthcare professionals for a drug treating a hard-to-diagnose disease, using social media to boost brand engagement and prescription writing. They utilized PulsePoint's targeting and measurement tools on Meta (Facebook) to effectively reach key HCP audiences; download the case study to learn more. Read Now:https://lnkd.in/dqJANexz
CMI Media Group and PulsePoint Demonstrate Effectiveness of Social to Reach and Drive Script Lift Among Key HCP Audiences
go.pulsepoint.com
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Infographic: Physicians Are Embracing At-Home Diagnostic Testing At-home testing has been shown to improve testing rates, but these innovative patient-initiated solutions only work to improve clinical outcomes when they serve both sides of the patient-provider relationship. ixlayer conducted a survey of physicians to get their perspective on at-home testing. The results were overwhelmingly positive. Read our infographic to learn more about what physicians think of this new innovation. Read Now: https://lnkd.in/dc-eCpvR
Infographic: Physicians Are Embracing At-Home Diagnostic Testing
https://ixlayer.com
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HCP Social Media Influencers, Who Are They? What Influences Them? How To Best Reach Them? Utilizing our most recent M3 MI / Kantar Media Healthcare Research Sources & Interactions and Digital Insights studies we created a profile of who HCP Social Media Influencers typically are. This profile was then utilized to find out what influences their prescribing decisions, and the channels they value to best reach them. Read Now: https://lnkd.in/dbgnbfpW
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TikTok: A Guide for Healthcare Marketers TikTok is a force, changing the way that people search, consume media, and connect. It’s also shifting how we engage with consumers and HCPs alike. CMI Media Group’s guide to TikTok for pharma marketers shares what to know about TikTok including how healthcare marketers can leverage it and what advertising opportunities work best for pharma. Read Here:https://lnkd.in/dptEnbSh
TikTok: A Guide for Healthcare Marketers - CMI Media Group
https://cmimediagroup.com
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