It was an honor to have Paolo Terenzi co-founder and ‘nose’ behind Tiziana Terenzi artistic fragrances in New York City for a week of brand activity. Kicking off with retailer trainings for Neiman Marcus, Bergdorf Goodman and the PCA Companies field team, Paolo presented a comprehensive education program for new products launching in the USA in Q4 (watch this space!). The next day, Paolo hosted an intimate PR and Influencer breakfast at 1 Hotels, Central Park for NYC editors and creators. They were introduced to the heart of the brand story and learned about the inspiration behind each of the hero collections. “Paolo is incredible, and the story behind the brand is beautiful” said one guest, while another noted “The fragrances are unlike anything else, truly stunning”. At the end of the event, guests received a personal invitation from Paolo to visit him in Italy – Grazie, Paolo!
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