The Product Folks

🌟List of Top Product Management tools to use in 2024 🌟 Choosing the right tools can have a significant impact on how effectively your team does the work. This is one of the most crucial part of a Product manager's job. How to choose the right tools for your product? 🤔 We have so many tools available online nowadays, even though it is good for us to have options, but having too many tools available poses a dilemma. And we are standing and questioning ourselves about how to make the right choice from this pool of options we have. Every Product manager, at one stage or another, has been in this dilemma of choosing the right tool for the team. And the decision-making itself is a bit harder when we are not quite sure of how exactly we go about choosing the best tools for our Product.  While deciding which tools to use, keep the following points in mind: Step 1: Define Product requirements 📑 - Identify Core Needs: Understand the fundamental needs of your product. What problems does it solve? And what features can we add to make it more efficient? The tools should blend with your Product management methodology. - User Requirements: Figure out the expectations of your users for your product. Gather feedback through surveys, interviews, or user testing. Step 2: Research and Analyse the tools 👩💻 - Market Research: Look into the tools available in the market that can fulfil your product requirements. Use online reviews, Peer recommendations etc. - Feature Comparison: Compare the features of different tools to see which ones align best with your product's needs. - Usability: Evaluate how easy it is to use each tool. And if it is blending in with your team’s workflow and adding value. - Integration: Check how well the tool integrates with your existing systems and processes. Look for tools with open APIs or pre-built integrations. Step 3: Analyse Cost and Budget 💰 - Balance: Find a tool that satisfies the majority of your needs while fitting into your budget by striking a balance between the features provided and the pricing structure. Step 4: Conduct a Trial Run & get feedback 🗣️ - Free Trials and Demos: Take advantage of free trials or demos to test the tools in a real-world scenario. This helps you see how the tool performs with your specific requirements. - Team Feedback: Involve your team in the evaluation process. Gather their feedback on the tools' usability, performance, and overall fit. - Final Decision: Based on the evaluations and feedback, choose the tool that best meets your product’s needs. Follow these steps to avoid making the wrong decision!

🗣️Folks in Bangalore- this one’s for you 🫵 Get ready for an exclusive experience that you won’t want to miss! We’re excited to bring you another unique mixer event, this time in the heart of Bengaluru for folks in Fintech. Introducing our Invite-Only Offline Mixer “Product Happy Hour” in partnership with Mixpanel & Google Cloud —a gathering crafted specifically for top Product, fintech leaders, operators, and founders! 🚀 🌟 Save the Date: 13th September 2024 📍 Location: Bengaluru 💌 Invite-Only Event What to Expect? ✨ Meet Product Leaders & Founders – Connect with the brightest minds in the industry at this exclusive gathering. 🔍 Curated, Offline 1:1s – Dive deep into meaningful conversations in a no-agenda, relaxed setting. 🍹 Food, Fun, and Drinks – Enjoy an evening full of networking, gourmet delights, and, of course, some great drinks! Limited spots available! Don’t miss your chance to be part of this vibrant community event. 👉 Register Now to secure your spot! RSVP- https://lnkd.in/gZFtTixY We can't wait to see you there! 🤗 Ashana J.

🚨 Our BIGGEST announcement for the year is here!🚨 India's most curated event for product builders is back — PRODUCT (UN)CONFERENCE '24! We've been to hundreds of conferences globally, and (Un)Conference is how we envision a day for product builders. This event is a celebration of the ecosystem's brightest minds—the people who shape our everyday lives with what they build. ✨ Product (Un)Conference is Back—Bigger, Bolder, and more Exciting! 🗓️ Save the Date: Oct 19, 2024   📍 Venue: Bangalore 🎟️ Early Access Slots: Only 50 available today! 🌟 Here’s what’s different: - Curated Like a Michelin-Star Menu: The best roster of product & tech leaders in town!   - AI Takeover (The Good Kind): We’re reimagining product building in an AI world. Skynet not included.   - Unfiltered Insights: The country's finest minds spilling tech secrets. Better bring a mop! 🤝 Why you shouldn't miss this: - 350+ Attendees from all corners of the ecosystem - 50+ Founders & CXOs ready to share their secrets - 10+ power-packed meticulously curated insightful sessions - Exclusive 1-on-1 Networking opportunities with the best! 🔥 The Guest List is Lit: 400+ Tech Wizards (including you?)🔥 ✨ The Fine Print (in not-so-fine print): - Learn from the Best: Actionable insights, industry trends, and growth strategies from top industry experts for your business.  - Innovate and Elevate: Participate in brainstorming sessions to uncover new strategies for your product and stand out in the market. - Build Meaningful Connections: Network and make friends with other leaders and founders to expand your circle Shoutout to our partners- Mixpanel, Stream, VWO, Bureau, Cashfree Payments for making this happen! Fun Trivia: Last year's (Un)Conference '23 had more than 10k+ registrations and our guest list was limited to just 350 invitations. If you're a senior product/design/tech leader or a founder, this is your chance to be part of an invite-only event designed exclusively for you.  A full day summit where you meet fellow industry peers, interact with top founders and go back with learnings to build the next big thing. Want to get in? Request an invite here - https://lnkd.in/gyEEtBr7 #unconference24 #product #startup #conference

🚨 Just 2 days left until the biggest fintech mixer of the year! 🚨 Fintech & BFSI professionals, get ready to elevate your Global Fintech Fest experience with Bits n Atoms—our exclusive invite-only mixer in partnership with Signzy & VWO powered by 77 Capital 500+ Fintech BSFI leaders have already signed up for our GFF after event, have you signed up yet? 🔥 What's in store? - Curated 1:1s with fintech’s brightest minds - Networking opportunities with industry leaders, founders, and operators - A lively atmosphere with gourmet food & drinks 📅 Date: 28th August 📍 Location: BKC, Mumbai 💌 Access: Invite-only This is your chance to connect, learn, and redefine your fintech journey in a setting like no other. Spots are limited, and time's ticking! ⏳ Secure your place now and be part of this exclusive experience: https://lnkd.in/dprViSKC Can't wait to see you there! 🤝✨ Ankit Ratan Kamal Narang Vishesh Agarwal Amit Goel Abhay Jani Aditya Mohanty HITESHU JANI #Fintech #GlobalFintechFest #Networking #Mumbai #BitsNAtoms

Grammarly: “Better writing, better results” ✍️📑 💡 A little background on Grammarly would help you understand it better: - Grammarly was founded in 2009 by Max Lytvyn, Alex Shevchenko, and Dmytro Lider. - The platform was initially designed as a tool for students to enhance their academic writing by providing advanced grammar and spell-checking capabilities. - Over the years, Grammarly has evolved into a comprehensive writing assistant that helps users improve their communication. - In 2018, Grammarly introduced a tone detector, allowing users to ensure their writing conveys the desired emotion and formality. - Using Grammarly is simple: users can install the Grammarly extension or app, which then integrates seamlessly with their preferred writing platforms. -Grammarly provides real-time suggestions for grammar, spelling, style, and tone, enhancing the overall quality of their writing. 💸 Grammarly’s Growth over the Years: - Over 30 million daily active users. - Available in 500,000+ apps and websites. - 70k+ organisations using it globally. - Current Revenue: 90M+ - Grammarly Business: Adopted by over 30,000 teams worldwide. ⭐️ What makes Grammarly stand out? Grammarly’s unique selling proposition lies in its AI-driven writing assistance, which goes beyond basic grammar checks. The platform offers personalized feedback on clarity, engagement, and tone, helping users refine their writing style to suit different contexts. Grammarly’s sophisticated algorithms provide context-specific suggestions, making it an invaluable tool for both personal and professional communication. 📈Check out how Grammarly scaled rapidly and emerged as a major player

Half a decade. Half a decade since we launched The Product Folks ❤ Half a decade since a small group of volunteers came together to spark an unforgettable movement. Half a decade since this community of dedicated product enthusiasts, leaders and founders have been hustling to build the best products on the planet. And half a decade of witnessing the remarkable transformation of members who are now friends & family, each growing leaps and bounds in their professional careers. From a tiny mixer in Bengaluru in 2019 to becoming Asia's largest product & tech community in 2024 - it's been a wild ride When we started back in the day, there was hardly any discourse, any meetups that brought Indian product builders together and today, we stand tall. → 200k+ members → 39000+ organizations → 600+ meetups and conferences → 30+ cities  and an unfathomable number of success stories and transitions in the making. It's India's decade on the global map and we're here to only make it larger. To all volunteers, members, mentors and partners, who've grown with us: Firstly, thank you for believing - none of this would've been possible without you. Second, from Bengaluru to Berlin to Bay Area - I can assure you we are just getting started. And with this foundation in place - I'm super excited to announce - we are taking the pledge of expanding GLOBAL yet curating VERTICAL. We've put in a lot of effort at the grassroots and it's time to move up the ladder. There are sections of the career ladder that are still untouched in 2024 and we're here to again lead the path. And with that, I've got 3 surprises for you First one is a special video shoutout from the heart of NYC, Times Square. Try to spot yourself in there ;) And 2 more in the comments to turn it up (go grab it before we run out :)) Here’s to many more years of learning, growing, and building - TOGETHER!! Happy 5th anniversary, The Product Folks! 🥳 #growtogether

How Top Tech Companies Use Gamification to drive engagement & retention 😎 Imagine waking up every morning, not just to check your social media, but to proudly maintain your Duolingo streak, close those Apple Fitness Rings, or earn that free coffee from your Starbucks membership. These little rituals might seem routine, but they are the result of a well-crafted strategy that taps into our love for play and rewards. This is the magic of gamification—a powerful tool that companies are increasingly using to transform everyday interactions into engaging and rewarding experiences. But what drives businesses to invest in gamification, and how do they leverage it to attract and retain users? The Purpose of Gamification: 💡 Enhancing User Engagement: Gamification turns otherwise mundane tasks into enjoyable activities 💡 Boosting Motivation and Loyalty: When users are rewarded for their actions, whether through points, achievements, or other incentives, they are more likely to return to the platform.  💡 Encouraging Desired Behaviors: Gamification is often used to guide user behavior. 💡 Creating a Competitive Edge: In a crowded market, gamification can help a company stand out. How Companies Use Gamification: Let’s dive deeper into the understanding of the broader types of Gamification techniques used by companies: 🤝 Loyalty Programs: Starbucks uses a point-based system where customers earn "Stars" for purchases, redeemable for rewards, encouraging repeat visits. 🏅 Badges & Achievements: Duolingo awards badges for milestones, motivating users to continue learning by celebrating progress. 🗣️ Referral Programs: Tesla rewards customers for referring new buyers, turning users into brand advocates. 📈Progress Bars: Google Fit tracks fitness goals with progress bars, motivating users to stay active. 🏆 Spin-to-Win & Scratch Cards: Google Pay adds excitement to transactions with gamified rewards like scratch cards and spin-to-win games. 🏁 Quests & Challenges: Nike engages users with quests and challenges, fostering community and competition. Gamification is more than just a trend; it's a strategic approach that companies use to attract and retain users by making interactions more engaging, rewarding, and enjoyable. Sign up for our weekly Newsletter for more interesting stuff like this- https://lnkd.in/graEmgRk

🚀Top D2C Brands hiring for Product & various other roles! We've compiled a list of Top D2C Brands hiring across roles in their various teams including Product. Do checkout 👇 1. Nykaa - is hiring a Principal Product Manager 2. Zepto- is hiring a Senior Product Manager 3. GIVA - is hiring a Senior Product Manager 4. Ferns N petals - is hiring a Senior Product Manager 5. Honasa Consumer Ltd.- is hiring a Product Manager (Shopify) 6. MakeMyTrip- is hiring a Product Development Manager 7. mCaffeine- is hiring a Product Manager 8. Walking Tree Tree- is hiring an Associate Product Manager 9. OLX India- is hiring an Associate Product Manager 10. EaseMyTrip.com- is hiring a Product Manager 11. Apna Mart - is hiring a Product Analyst 12. Shaadi.com- is hiring a Product Manager 13. Rebel Foods- is hiring an Associate Product Manager 14. Licious- is hiring a Director of Growth 15. Pilgrim- is hiring a Digital Marketing Specialist 16. DaMENSCH- is hiring an Account Executive 17. Plum- is hiring a Performance marketing manager 18. Myntra- is hiring an Associate Category Management 19. Minimalist- is hiring a Business Manager 20. The Souled Store- is hiring an Operation Manager 21. RENÉE Cosmetics- is hiring an Influencer Marketing Manager 22. Wakefit- is hiring an Assistant Manager 23. GIVA - is hiring a Performance Marketing Associate 24. NAT HABIT- is hiring a Creative Manager 25. BellaVita- is hiring a Data Analyst -For more such lists Follow The Product Folks

Women taking charge🔥 In a world where the tech landscape is constantly evolving, these women have not only kept pace but have led the charge with unparalleled dedication and vision. Their journeys are a testament to the power of perseverance and innovation, setting new benchmarks in industries dominated by giants. 🥂Here’s to the women who are breaking barriers and paving the way for future generations. ✨ Melanie Perkins turned Canva into a $26 billion unicorn after facing 100 rejections from VCs, making it the world’s most valuable startup founded and led by a woman. 💌 Iman Abuzeid created the fastest-growing career marketplace for healthcare workers through Incredible Health, becoming one of the few Black female founders to lead a billion-dollar company. 🧨 Lynda Weinman revolutionized online education with Lynda.com, which she later sold to LinkedIn for $1.5 billion. 💡 Lucy Guo co-founded Scale AI, now valued at nearly $13 billion, before founding Passes, a platform empowering creators. 🌸 Michelle Zatlyn led Cloudflare to become a powerhouse in internet security and performance, earning recognition in Fortune’s 40 Under 40. 🌟 Sandy Lerner reshaped networking forever by co-founding Cisco Systems, the company behind the first commercially viable router. 💎 Shuo Wang drove Deel to a $12 billion valuation, pioneering new ways of working remotely in the digital age. ☘️ Jessica Livingston co-founded Y Combinator, the incubator that has supported over 2000 tech startups, including household names like Airbnb and Dropbox. Are you not part of the Women In Product community yet? No worries! Joining is easier than ever, and trust us, you won't regret it. https://tally.so/r/mOVXRn #startup #womenfounders #womeninproduct

🚀 100+ Product Teardown Decks [Proven to Land Top PM Jobs] 💼💥 We have been doing Product Teardown for the last 30+ months. During this time, we've hosted leading companies, providing a platform where 5,000+ community members have come together to deconstruct and rebuild products in ways that are nothing short of extraordinary. But here's the real magic: 100+ of our community members landed their dream jobs by crafting insightful decks that showcased their ability to tackle real-world product challenges. These decks weren’t just presentations; they were powerful demonstrations of skill, creativity, and strategic thinking. They opened doors, secured interviews, and ultimately led to job offers from top companies. We've put together an exclusive resource just for you 🫵—a comprehensive collection of in-depth product teardowns from the industry's leading companies. This guide is designed to help you excel in Product Management by understanding how top products are built and optimized. What's Inside This Exclusive Collection? We've carefully curated the top 100 decks out of the 5,000+ we’ve collected. These aren’t just any decks—they’re the ones that set a new standard, the ones that turned ideas into offers. This collection includes deep dives into products from some of the biggest names in the industry: - Dhan - Hyperverge - Meesho - Plum - INDMoney - Simpl And many more!  Why You Need This Resource? This isn't just a download; it's a game-changer for your career. Here’s what you’ll get: 🤹 Skill Mastery: Understand the core of product management by dissecting how top products are designed and optimized. 📚 Guided Framework: Use these decks as a blueprint for your own teardowns, giving you a head start on solving case studies. 📄 Portfolio Power: Showcase your work in a way that resonates with hiring managers and recruiters. 📈 Career Advancement: Follow in the footsteps of those who have gone before you and land your next job through your own insightful decks. Ready to level up your career? Access this invaluable resource for ✨FREE✨ and gain the edge you need in your next role. Get your copy here: link- https://lnkd.in/g8B3FvaD #ProductManagement #ProductTeardowns #CareerGrowth