Silk.

We're thrilled to share Silk.'s incredible success at the 2024 Waterbomb Music Festival in Hong Kong, with over 10,000 attendees across the two day event! As one of Korea's most renowned music events, this was Waterbomb's first-ever expansion into the vibrant Hong Kong market, and we're honored to have been a part of this prestigious inaugural festival. Our premium tea beverages, including our Waterbomb exclusive 'Lemon Splash' and our Silk. signature 'Silky Starburst', were both a sensation with the energetic crowds. Festivalgoers raved about the bright, refreshing flavors that perfectly complemented the high-octane atmosphere. This successful debut has us even more excited to engage in future event opportunities, bringing Silk.'s unparalleled quality and incredible tea experiences to audiences across Asia and beyond. We're deeply grateful to our loyal customers and the welcoming Waterbomb community for their support. We are filled with excitement and anticipation for what the future holds as we continue expanding Silk Tea HK's presence across Asia and beyond. We can't wait to share more incredible tea experiences with you! Be Original. Be Silk.🧋 About Silk.  Described as "Hong Kong's Best-Kept Secret," Silk. is a homegrown brand leading the 3rd wave of the tea market. With its flagship drink - "Smooth King" - Silk. has reimagined Milk Tea and set new standards for the category. With four branches in Hong Kong (Central, Wan Chai, Causeway Bay, and Mong Kok), the Silk. brand has quickly gained global recognition and attention. This culminated in a special invitation pop-up in New York at 88rising's HITC event in 2023 and 2024, where 8,000 cups were sold in just 48 hours. https://thesilktea.com/

We were honored to partner with @johnniewalkerUS and @88rising to launch an exclusive collaboration at Head In The Clouds New York 2024. Fusing the vibrant sweetness of our signature Silky Starburst drink with the excellence of Johnnie Walker Black Label, we crafted a special cocktail that combined the refreshing qualities of premium fruit tea with the rich, complex notes of whisky. This truly unparalleled drink was one of the centerpieces of an electrifying experience that captivated attendees at the 88rising event. As festival-goers indulged in our collaborative beverage, they were treated to a lineup of exhilarating musical performances showcasing the best of Asian and Asian-American artistry. The overwhelming response to this Silk. x Johnnie Walker cocktail has us eagerly exploring future opportunities to push the boundaries of premium beverages through partnerships with other leading brands. By blending our respective areas of expertise, we believe we can continue to raise the bar for innovative, elevated drinking experiences. We extend our heartfelt gratitude to the Johnnie Walker team and 88rising for making this collaboration a tremendous success. We look forward to many more dynamic partnerships that will cement Silk's reputation as a premier destination for premium tea and tea-based innovations. Be Original. Be Silk.🧋 About Silk.  Described as "Hong Kong's Best-Kept Secret," Silk. is a homegrown brand leading the 3rd wave of the tea market. With its flagship drink - "Smooth King" - Silk. has reimagined Milk Tea and set new standards for the category. With four branches in Hong Kong (Central, Wan Chai, Causeway Bay, and Mong Kok), the Silk. brand has quickly gained global recognition and attention. This culminated in a special invitation pop-up in New York at 88rising's HITC event in 2023 and 2024, where 8,000 cups were sold in just 48 hours. https://thesilktea.com/

They thought it was impossible, but we did it – 8,000 cups in 48 hours! We are thrilled to share Silk's incredible success at the 2024 Head in the Clouds Festival in New York City! After a standout debut in 2023, we were honored to be invited back as the exclusive milk tea brand for this prestigious event. G-IDLE was among the many stars that performed at the festival, drawing large crowds of enthusiastic fans. During the two-day festival, we had the privilege of serving our beloved beverages, including our signature drinks - the 'Smooth King', a Hong Kong-style milk tea-based bubble tea, and the 'Silky Starburst', a traditional fruit tea infused with our premium milk tea. In just 48 hours, we sold an astounding 8,000 cups - a true testament to the overwhelming demand for Silk's premium milk tea experience. We are incredibly grateful for the continued support from our loyal customers and the warm welcome from the Head in the Clouds community. Your support has been instrumental in our success. Being the sole international brand represented at the festival was a humbling experience, and we couldn't be prouder to have shared the unique flavours and unparalleled quality that Silk. is renowned for. Looking ahead, we are thrilled to announce that Silk. will soon be opening a store in the heart of New York City. We can't wait to bring our unrivalled milk tea experience directly to our dedicated customers in the Big Apple. Stay tuned for this exciting development! Thank you once again for your unwavering support. We are honored to be a part of this remarkable journey and can't wait to see what the future holds. Cheers to more delicious memories, one cup of Silk at a time! Be Original. Be Silk.🧋 About Silk. Described as "Hong Kong's Best-Kept Secret," Silk. is a homegrown brand leading the 3rd wave of the tea market. With its flagship drink - "Smooth King" - Silk. has reimagined Milk Tea and set new standards for the category. With four branches in Hong Kong (Central, Wan Chai, Causeway Bay, and Mong Kok), the Silk. brand has quickly gained global recognition and attention. This culminated in a special invitation pop-up in New York at 88rising's HITC event in 2023 and 2024, where 8,000 cups were sold in just 48 hours. https://thesilktea.com/

We are thrilled to share the resounding success of Silk. at the 2024 ComplexCon in Hong Kong (Complex NTWRK) - the first-ever ComplexCon event held outside of the United States and the largest Cultural Convention in the world. Taking place at the AsiaWorld-Expo Management Limited and attracting around 30,000 attendees from all over the world, this cultural phenomenon showcased the latest lifestyle and fashion innovations in the heart of Hong Kong. It was here that we had the privilege of collaborating with Cookie Dpt., forming a union of two third-wave powerhouses in the tea and cookie industries respectively. This partnership captivated attendees who formed long queues both days to enjoy our co-created beverage. In fact, we were completely sold out of this drink both days - a true testament to the overwhelming demand and the remarkable success of this collaboration. This exemplifies our shared, unwavering dedication to delivering the most exceptional experiences to our valued customers. The synergy between Silk.’s commitment to premium quality and Cookie Dpt.'s passion for innovative design was on full display, as even the renowned 6-year-old DJ Rinoka - a Sony Japan-signed artist and Guinness World Record holder as the youngest female club DJ - was spotted savoring our collaborative drink, further solidifying Silk.’s reputation as a must-try destination for the world's most discerning tea connoisseurs. Given the staggering popularity, we decided to bring this beloved drink into our menu for a bounce back promotion after the event. We can't wait to bring our unique blend of quality, creativity, and community to even more exciting events in the future. Be Original. Be Silk.🧋 About Silk. Described as "Hong Kong's Best-Kept Secret," Silk. is a homegrown brand leading the 3rd wave of the tea market. With its flagship drink - "Smooth King" - Silk. has reimagined Milk Tea and set new standards for the category. With four branches in Hong Kong (Central, Wan Chai, Causeway Bay, and Mong Kok), the Silk. brand has quickly gained global recognition and attention. This culminated in a special invitation pop-up in New York at 88rising's HITC event in 2023 and 2024, where 8,000 cups were sold in just 48 hours. https://thesilktea.com/

Beat the Monday Blues with FREE Silk. at Hysan Place! We are excited to announce a special campaign tailored exclusively for corporate office workers in Lee Gardens and Hysan Place! Join us on the 15th, 22nd, and 29th of July to enjoy complimentary Silk. and uplift your spirits to conquer those Monday blues. Drop by anytime between 12pm and 2pm with your staff card, and redeem your free Silk. Don't miss out on this opportunity and make sure to arrive early before stocks run out! Last year December, we welcomed our fourth store at Hysan Place. To commemorate this special occasion, we offered limited-edition DIY Christmas ornaments featuring Silk.'s first moments at Hysan Place — complete with a special Polaroid photo and festive decorations. These ornaments were a hit with our customers and have become cherished mementoes. We have introduced a Hysan Place exclusive flavor called Yuen Yeung 2.0. This unique creation blends the richness of milk tea and the boldness of coffee, with a delightful cheese cloud and Crème Brûlée topping, making it an indulgent Hong Kong-inspired treat that our customers have been raving about. As such, it is now a permanent item on our menu, available in all our stores! We can't wait to bring our unique blend of quality, creativity, and community to even more exciting events in the future. Be Original. Be Silk.🧋 About Silk. Described as "Hong Kong's Best-Kept Secret," Silk. is a homegrown brand leading the 3rd wave of the tea market. With its flagship drink - "Smooth King" - Silk. has reimagined Milk Tea and set new standards for the category. With four branches in Hong Kong (Central, Wan Chai, Causeway Bay, and Mong Kok), the Silk. brand has quickly gained global recognition and attention. This culminated in a special invitation pop-up in New York at 88rising's HITC event in 2023 and 2024, where 8,000 cups were sold in just 48 hours. https://thesilktea.com/

We're thrilled to announce our groundbreaking collaboration with OATSIDE, making Silk. the first boba chain in Hong Kong to incorporate its premium plant-based offering into our drinks. Our team has crafted a special creation inspired by the beloved Mango Pomelo dessert, expertly capturing the beloved flavors of this iconic Hong Kong classic. The response has been nothing short of overwhelming, with customers lining up in droves to get their hands on this unique and innovative offering, for a limited time only. In the first week alone, we sold over 4,000 cups of the Mango Pomelo 2.0 drink, selling out since its launch. The overwhelming demand is a testament to the incredible popularity of this delicious fruit fusion. Encouraged by the phenomenal success, we have also started developing a new Milky Series. This line of plant-based drinks will soon become a long-term fixture on our menu, adapting and aligning Silk. creations to the ever-evolving tastes of consumers across the world. Be Original. Be Silk.🧋 About Silk. Described as "Hong Kong's Best-Kept Secret," Silk. is a homegrown brand leading the 3rd wave of the tea market. With its flagship drink - "Smooth King" - Silk. has reimagined Milk Tea and set new standards for the category. With four branches in Hong Kong (Central, Wan Chai, Causeway Bay, and Mong Kok), the Silk. brand has quickly gained global recognition and attention. This culminated in a special invitation pop-up in New York at 88rising's HITC event in 2023 and 2024, where 8,000 cups were sold in just 48 hours. https://thesilktea.com/

We are delighted to announce our collaboration with Mini Cooper, a globally renowned luxury car brand from England. 🇬🇧 Mini recently approached us to be their exclusive beverage partner for the MINIacs FEST, where they unveiled their latest line of electronic vehicles. To commemorate this special occasion, we have crafted a unique flavor exclusively for Mini: Sapphire Strawberry Milk, which has captivated all the attendees at the event. This collaboration allows us to make our mark in the luxury retail market, aligning our brand seamlessly with the world of fashion, art and design. Be Original. Be Silk.🧋 About Silk. Described as "Hong Kong's Best-Kept Secret," Silk. is a homegrown brand leading the 3rd wave of the tea market. With its flagship drink - "Smooth King" - Silk. has reimagined Milk Tea and set new standards for the category. With four branches in Hong Kong (Central, Wan Chai, Causeway Bay, and Mong Kok), the Silk. brand has quickly gained global recognition and attention. This culminated in a special invitation pop-up in New York at 88rising's HITC event in 2023 and 2024, where 8,000 cups were sold in just 48 hours. https://thesilktea.com/

Be The First. Be Silk. The wait is finally over! We are excited to introduce the highly anticipated Silk. Partnership Program to the world. Now, as we embark on our next chapter, we are thrilled to invite passionate individuals and visionary partners to join us on our incredible journey. The Silk. Partnership Program is an opportunity to be part of a brand that has already made waves in the industry and continues to push boundaries. Together, we will make a lasting impact on the tea landscape, while creating unforgettable experiences for tea enthusiasts worldwide. If you've been dreaming of expanding your horizons and joining the third wave of tea, look no further. We are seeking exceptional partners who share our commitment to originality, quality, and customer satisfaction. We value those who can forge strong community relationships, exhibit exceptional leadership qualities, and inspire their teams to greatness. We are currently focusing on vibrant international locations, including Tokyo, New York, London, Paris, and many more. For more details, visit our website linked below. https://thesilktea.com/ About Silk. Described as "Hong Kong's Best-Kept Secret," Silk. is a homegrown brand leading the 3rd wave of the tea market. With its flagship drink - "Smooth King" - Silk. has reimagined Milk Tea and set new standards for the category. With four branches in Hong Kong (Central, Wan Chai, Causeway Bay, and Mong Kok), the Silk. brand has quickly gained global recognition and attention. This culminated in a special invitation pop-up in New York at 88rising's HITC event in 2023 and 2024, where 8,000 cups were sold in just 48 hours.

🎉 Celebrating Silk’s One Year Anniversary with SILK A-PEEL 🎉 We are thrilled to announce that Silk's 1 year anniversary campaign, SILK A-PEEL, has been an incredible success! 🚀 We are incredibly grateful for the overwhelming response and support from our amazing customers and partners. This campaign, which ran from 16 October to 16 November, captured the hearts and minds of more than 2 million people, resulting in a remarkable increase in both online and offline traffic with a 50% increase in sales, doubling our reach and engagement. The concept behind SILK A-PEEL was simple yet exciting - every cup of Silk had a peel-to-win sticker, guaranteeing a prize for our valued customers. The anticipation and thrill of peeling off the sticker to reveal a fantastic prize created a wave of excitement across our community. We were absolutely delighted to give away incredible rewards, including the highly sought-after iPhone 15 Pro, Rimowa cabin luggage, Marshall speakers, free Silk for 1 year, and an array of other exciting prizes. Your happiness and satisfaction mean the world to us, and we are thrilled to have made your day a little brighter! But wait, there's more! As we bid farewell to SILK A-PEEL, we can't help but tease what's in store for 2024. Get ready for another mind-blowing campaign that will take your Silk experience to new heights! We're already hard at work, cooking up something extraordinary to surpass your expectations and create moments of pure joy. At Silk, we believe in going above and beyond to bring you the best products and experiences. Your unwavering support and trust in our brand is what motivates us to continue innovating and pushing boundaries. We are immensely grateful for your loyalty and can't wait to show you what we have in store for the future. Thank you for being a part of our incredible journey. Stay tuned for more updates, sneak peeks, and exciting announcements as we embark on an amazing new chapter together in 2024! 🚀✨ #SilkAnniversary #SILKAPEEL #OneYearOfSilk #StayTuned

🧋 StashAway x Silk. 🧋 Bubbles are brewing, and we're doing something fun this week in Hong Kong! By subscribing to the StashAway newsletter, you can get a FREE bubble tea at Silk. 4 simple steps: 1. Visit Silk. Central store 2. Scan the QR code at the entrance 3. Subscribe to #StashAway newsletter 4. Redeem a cup of Smooth King   📅 Date: 27 Nov (Monday) - 1 Dec (Friday) ⏰ Time: 2-5pm 📍 Location: Silk. Central (Shop D, G/F, Jade Centre, 98 Wellington Street Limited Quantities. Terms and Conditions apply. #stashaway #bubbletea