Our global research shows that 1 in 2 people have reduced spending on things that bring them ‘joy’ because of the cost-of-living crisis. This new reality is difficult to ignore. What do these choices look like? And how do they make people feel? We’ve spent time with people around the world to listen, observe and discuss. In conversation with experts, consumers and merchants across nine markets, we’ve witnessed the resilience, challenges and choices people are making every day. Their stories echo struggles and triumphs of many. Our VALUE report explores the human impact of the cost-of-living crisis and shares what brands can do to respond with more empathy and clarity. https://hubs.li/Q02Fq1yD0 #InsightCommunities #MRX #CostOfLivingCrisis
About us
Escalent is an award-winning data analytics and advisory firm that helps clients understand human and market behaviors to navigate disruption and business transformation. As catalysts of progress for more than 40 years, our strategies guide the world’s leading brands in automotive & mobility, consumer goods & retail, energy, financial services, health, technology, telecommunications, and travel & tourism. We accelerate growth by creating a seamless flow between primary, secondary, syndicated, and internal business data, providing consulting and advisory services from insights through implementation. Based on a profound understanding of what drives human beings and markets, we identify actions that build brands, enhance customer experiences, inspire product innovation and boost business productivity. Visit escalent.co to see how we are helping shape the brands that are reshaping the world.
- Website
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https://escalent.co
External link for Escalent
- Industry
- Market Research
- Company size
- 501-1,000 employees
- Headquarters
- Livonia, MI
- Type
- Privately Held
- Specialties
- Automotive Research, Electric Vehicle Research , Energy Research, Financial Services Research, Healthcare Research, Technology Research and Innovation, Competitive Intelligence, Mergers and Acquisitions Consulting, Brand Research, Product Development Research, Path to Purchase and Consumer Journey, Segmentation Research, Customer Experience Research, Data Analytics, Market Research Consultant and Staffing , Syndicated Research, Quantitative and Qualitative Research, Secondary Research , Online Communities, and Behavioral Science
Locations
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Primary
Livonia, MI 48152, US
Employees at Escalent
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Stephanie Stackhouse
Mindful Leadership | Strategic Account Development | Small Business Owner | Community Builder
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Greg Mishkin
Market Research Innovator | Author | Public Speaker | Inventor | Telecom Thought Leader | Board Member | Community Activist
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John O.
Operating Partner
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Rob Stone
Chief Executive Officer at Onclusive
Updates
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Connected vehicle services hold immense potential to transform the driving experience within the automotive industry and provide automakers with even greater potential for additional revenue streams. Yet one significant question remains for OEMs in capitalizing on this opportunity: What will drive consumers to pay for these services? In this blog, https://hubs.li/Q02MLdk00, we answer this question by revealing the five core pillars we identified that influence the likelihood of consumers to subscribe to connected vehicle services and explain how automakers can use this insight to build a successful connected vehicle services strategy. #connectedvehicles #MarketIntelligence #OEMs
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The role of trust has become increasingly crucial for new technologies underpinning products, services and experiences in any industry. Stephan Schroeder will discuss the complex concept of trust and how Escalent created our Tech TrustBuilder framework that determines what a brand needs to build trust in the technologies powering its offerings on Sept 5 at the Insights Association - North Central Chapter Fall Conference. #ConsumerBehavior #MarketResearch
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Escalent reposted this
After more than 2 years of meetings, discussions, and strategizing...we are finally live on one of Escalent's first paid media products! This month, we launched five #EVForward® brand audiences on the LiveRamp marketplace, which media agencies, marketers, and advertisers can access to better identify the next-generation of electric vehicle buyers at scale. We are really new at this, so we are open to all types of conversations... advice, suggestions, & inquiries all welcome!
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After months of negative headlines about declining EV adoption, the truth is coming to light: EV sales and customer satisfaction are, in fact, rising. Our EV expert K.C. Boyce highlights factors driving this growth and the positive outlook for EV adoption in this new Environmental Defense Fund article. As we move toward a more sustainable future, these insights are key to understanding how the market is evolving. Dive into the full story on how the future of e-mobility is shaping up: https://hubs.li/Q02Mc2wv0 #EVs #emobility Environmental Defense Fund
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Plan sponsors are quick to tout the benefits of financial wellness programs including higher 401(k) participant rates and stronger employee retention and productivity. But there’s a catch. Data from our new plan participant study from Cogent Syndicated show 3 in 10 non-users (30%) of financial wellness offerings believe they don’t need any help, revealing the greatest challenge to enhance financial wellness among employees. Interested to learn how plan providers can address the common barriers to financial wellness program adoption and persuade use among participants? Read the full blog post: https://hubs.li/Q02MPcCj0 #mrx #financialwellness #financialawareness #retirementplanning
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Escalent is pleased to congratulate Kisha Payton on her appointment to Chief DEI Officer and Global Head of Culture. This strategic role reflects her exceptional leadership in driving change management initiatives across the enterprise and embedding DEI into all business strategies and operations. Learn more about Kisha’s role here. https://lnkd.in/gSknuEPX #ExecutiveTeam #DEI #MRX
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Escalent welcomes Abhinav Kothari as Chief Information & Technology Officer. As a new member of the executive leadership team, Kothari will drive technological innovation and lead digital transformation initiatives across the enterprise. Learn more: https://lnkd.in/gSknuEPX #ExecutiveTeam #CIO #CTO #MRX
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Escalent reposted this
📢 New #remotejob! Escalent is now hiring a Vice President, Life Sciences for our growing team. In this role, you will work directly with current clients and new prospects to provide them with consultative solutions and services in areas such as customer experience, new product development, branding, communications and segmentation - all with a focus on the pharma market. Interested? Check out our posting and apply today! https://lnkd.in/gTCZk7g6 We don't use AI in recruiting, I personally review resumes 👀 #BeExcellentatEscalent
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Utility customers across income brackets are looking for ways to save when managing their utility bills. Still, they are having trouble finding the opportunities and programs available to them to do so. According to findings from our Cogent Syndicated study, since mid-2021, utility customers who make $100,000 and above a year have seen a 10% decline in the perception that utility offerings can help them lower costs. Similarly, customers making $75,000 to $99,000 a year reported a 6% decline over the same period. Learn how your utility can more effectively help customers save money, which will positively impact customer engagement and build brand trust while doing so here: https://hubs.li/Q02LyqXj0 #utilities #MarketResearch #ConsumerInsights
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