To increase their share of the global headphones market by introducing new product hits, Sony turned to Tinuiti and Snap Inc. to reach their prime audience in a place where they spent a significant chunk of their time. "We knew Snapchat was perfect," said Sony's Sarah Houghton, "especially because we've been growing our influencer network and wanted to find the right place for the content that we've been creating." Learn more about how Snapchat paved the way for proving the value of influencer-led creative: https://lnkd.in/eAD25wg8
Tinuiti
Advertising Services
New York, NY 36,306 followers
Tinuiti is the largest independent performance marketing firm across TV & Audio, Google, Meta, and Amazon.
About us
Tinuiti is the largest independent full-funnel performance marketing agency in the US across the media that matters most. Tinuiti has $4 billion in digital media under management and more than 1,000 employees. The agency’s patented tech, Bliss Point by Tinuiti, measures what marketers previously struggled to measure, delivering unprecedented clarity in today’s murky marketing world to get brands to their Marketing Bliss Point. Tinuiti’s product-led approach gives brands an edge in – and across – every channel. With industry-leading expertise in Commerce, Search, Social, TV, and more, Tinuiti drives meaningful, measurable business outcomes for brands. For more information visit http://www.tinuiti.com.
- Website
-
http://www.tinuiti.com
External link for Tinuiti
- Industry
- Advertising Services
- Company size
- 1,001-5,000 employees
- Headquarters
- New York, NY
- Type
- Privately Held
- Founded
- 2004
- Specialties
- Facebook, Amazon, Google, Instagram, Streaming, Analytics, and Mobile Apps
Locations
Employees at Tinuiti
Updates
-
In today’s data-driven marketing landscape, the ability to ask the right questions is paramount, especially during major tentpole events like #PrimeDay. Amazon Marketing Cloud (AMC) emerges as the magic 8-ball of advertising solutions, offering advertisers a robust platform for precise analytics and strategic decision-making. Learn more about the value of #AMC and Tentpole Analysis: https://lnkd.in/geeWCquf
-
Huge shout-out to Boll & Branch's Michelle Carrara and Tinuiti's Harry Browne for an incredible session at GROW NY where they sat down to chat about the value of TV and upper funnel marketing. 🔥🔥🔥
Great afternoon at GROW NY with Harry Browne from Tinuiti, diving into TV, upper funnel strategies, and how that's driving material results for us at Boll & Branch. Big thanks Anna Esrov for the push -- Checking this goal off for 2024! 📸 Photo credit all to you Zeus Peleuses!
-
Boston Proper, known for its bold and chic designs, sought to expand its reach through upper-funnel and awareness support. Tinuiti's research pinpointed Bravo TV fans as the perfect audience. Partnering with NBCUniversal, we leveraged at-home influencer social content featuring talent from "The Real Housewives of Salt Lake City" to engage Bravo enthusiasts, fashion-savvy women, and online shoppers. This innovative use of TV talent shows that TV advertising is more than just commercials. It led to a remarkable 117% revenue growth for Boston Proper. Learn more about our strategy and success: https://lnkd.in/gQ3JNK8i
-
We partnered with Amazon Ads to help Blueair find more effective and efficient ways to convert customers and drive repeat purchasing behavior while reducing ad spend. Learn more about how we expanded Blueair's advertising strategy across the entire sales funnel: https://lnkd.in/geEDs4SF
Discover the full-funnel strategy that Swedish air purifier company Blueair and Amazon Ads partner Tinuiti created using Amazon Marketing Cloud (AMC) Audiences. Learn more: https://ads.amazon/45DjTna
-
From predictive analytics to customer service automation, the latest advancements in #AI are reshaping the marketing landscape. Check out six ways brands are harnessing AI for their marketing strategies, along with practical examples and ideas for implementation: https://lnkd.in/gY8G8fF3
-
Among the frontrunners in the streaming revolution is Roku, a leading player in the #OTT advertising space. With over half of the U.S. population expected to use at least one ad-supported streaming service monthly by 2026, learning how to effectively leverage streaming platforms like Roku has become essential. Learn more about the world of Roku Ads, including insights, strategies, and practical tips to help navigate and succeed in this space: https://lnkd.in/gaTyge8D
-
NEXT WEEK: Tinuiti's Harry Browne will take the stage at GROW NY with Michelle Carrara from Boll & Branch on July 9 to discuss strategies for brand excellence through #LinearTV and #StreamingTV. 🎫 Don't have a ticket yet? No worries - we have you covered. Grab your ticket for free here: https://lnkd.in/gAFjqe4d 📆 Already planning to go? Grab some time with Harry Browne, Tinuiti's VP of TV, Audio & Display Innovation. Schedule a meeting here: https://lnkd.in/gWfSWJVV
-
For decades, footwear and running gear brand Brooks Running kept innovation at the center of its growth strategy. At this year's #TinuitiLive, Alexa Rosson from Brooks Running and Tinuiti's Kellie Collins discussed how the team discovered new precision approaches to email and SMS by transforming its running club loyalty program into a robust first-party data strategy. Check out the full session and case study here: https://lnkd.in/grswjJ7f
-
We are so proud to be a part of this incredible campaign! Congratulations to Milani Cosmetics on "Face Set. Mind Set." -- a campaign for America's #1 setting spray that beautifully highlights sport icons continuing to open doors and carve new paths for future female athletes!
This past week was one for the books. Milani Cosmetics proudly launched its latest campaign, "Face Set. Mind Set." spotlighting America’s #1 setting spray. It celebrates how setting your makeup with Milani’s Make It Last Setting Spray can help boost your confidence and mentally prepare you for whatever’s ahead, whether you’re getting ready to slay the everyday or compete on a global stage. The campaign features sport icons Team USA silver medal-winning artistic gymnast Jordan Chiles, WNBA guard Sabrina Ionescu, Team USA volleyball gold medalist Chiaka Ogbogu and weightlifting champion Mattie Rogers. Each of these talented women are stars in their own right and are paving the way for future female athletes on the global stage. On behalf of the Milani leadership team, Mary van Praag, Ben Menezes, Kelly Sobol, Rebekah Laguardia and William (Bill) Mayne, I want to thank the entire Milani team for their hard work bringing this campaign to life, with a special shout out Ellen Markus and Valerie Enriquez, for their leadership. I also want to thank all of our incredible agency partners for their creativity, collaboration and dedication to this incredible body work including: CULT LDN + NYC, Bridey-Rae Lipscombe, Cat Turner, Base Beauty Creative Agency™, Berns Communications Group, SEQUEL and Tinuiti. It truly takes a village and I couldn't be prouder! Be sure to check out some of the amazing coverage we are already receiving: The Business of Fashion: https://lnkd.in/g7tzmG_v WWD: https://lnkd.in/gFhbDriz InStyle: https://lnkd.in/gfH5isBc Thank you Priya Rao, Yola Mzizi, Jenny B. Fine, Melissa Guy, Leah Wyar Romito, Rachel Daley, Kara Jillian Brown and Skyler Caruso for your support! #setwithmilani #facesetmindset #milani #beauty #marketing