It’s day 2 at #QuirksNewYork and it’s already off to a great start! We’d like to give a big thank you to Cory Cunningham and Kelley Hayes who were on stage with us this morning to share how Colgate drives stronger media effectiveness through an integrated insights learning system. If you missed either of our sessions or want to learn more about how we can help you optimize your strategies, let us know! We’d be happy to share the content with you. There’s still time to stop by booth 303 to say hello, chat all things #insights with the team, and help us help the local NY community! Dilara Sharifi, Vincent Latone, Dudley Dickerson, Susan Edwards Fava, Kelsey Pace, Michele (Audevard) McDonald, Rebecca Roome, Kathy Lesner, Stefan Sellberg #QuirksEvent #insights #MRX
Toluna
Market Research
Norwalk, CT 125,192 followers
Innovative technology. Human expertise. Real-time consumer intelligence.
About us
Toluna delivers real-time consumer insights at the speed of the on-demand economy. With a combination of innovative technology, award-winning research design, vertical expertise, and a panel of over 36 million consumers, Toluna helps clients explore tomorrow, now. Toluna is the parent company of GutCheck, Harris Interactive Europe, KuRunData, and MetrixLab. Together, we strive to push the field of market research toward a better tomorrow.
- Website
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https://tolunacorporate.com/
External link for Toluna
- Industry
- Market Research
- Company size
- 1,001-5,000 employees
- Headquarters
- Norwalk, CT
- Type
- Privately Held
- Founded
- 2000
- Specialties
- Online Research Panel, Online Communities, Online Surveys, Research Technology, DIY Surveys, Concept Testing, Quantitative Research, Qualitative Research, Insight On Demand, and Automation
Products
Toluna Start
Survey Software
Toluna Start is your single source for consumer insights, with the benefit of best-in-class research methodologies, team collaboration features, and the ease and speed of a turnkey platform. Toluna Start is an end-to-end consumer intelligence platform and with a single login. Conduct quantitative and qualitative research – either through self-service solutions or through custom research programs built with the help of research and service experts. Access a wide range of automated insights solutions covering survey design, integrated survey respondents, and reporting dashboards including insights and recommendations. It’s all built in-house and integrates Harris Interactive methodologies. You can self-serve or we can help. Launch your survey in just minutes and see results populate in real-time.
Locations
Employees at Toluna
Updates
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#QuirksNewYork is underway! A big thank you to Melissa Prathoummachith, James Rosen and Renee Daulong who took the stage with us this morning for a truly insightful discussion on digital transformation and how it affects media and insights. Next up, catch our session tomorrow at 11:15am ET, when Colgate-Palmolive will join us to share how they’ve elevated ad tracking into a learning system and tactical planning tool to optimize media campaigns. Don’t forget to stop by booth 303 to say hello, learn more about our unique research solutions and combined capabilities available with MetrixLab and GutCheck - a Toluna Company, and help us help the local NY community! For every person that stops by and ‘Kliks’ with us, we’ll donate $5 to @City Harvest. Dilara Sharifi, Vincent Latone, Dudley Dickerson, Susan Edwards Fava, Kelsey Pace, Michele (Audevard) McDonald, Rebecca Roome, Kathy Lesner, Stefan Sellberg #QuirksEvent #insights #MRX
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Catch our DACH Managing Director Claudia Gelbe’s conversation with Wirtschaftforum, Germany’s B2B business medium. She shared insight into Toluna Start, how we work with our clients, our vision for the future, and more. Read it here: 🔗 https://bit.ly/467iRQn #Innovation #ConsumerInsights #mrx
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Will you be at #QuirksNewYork next week? Make sure to catch our session with Colgate-Palmolive on 7/18, 11:15am! Colgate joins our own Kathy Lesner to explore how they’ve elevated ad tracking into a learning system and tactical planning tool to optimize media campaigns, and learn how, when, and where Colgate drives impact tailored to specific brand outcomes like building awareness and consideration at the equity and sub-brand level. Don’t forget to stop by booth 303 to chat with the team and learn more about our industry-leading #research technology on the #TolunaStart platform, and the unique research solutions and capabilities we now have available through MetrixLab and GutCheck - a Toluna Company. For every person that stops by and ‘Kliks’ with us, we’ll donate $5 to City Harvest! Cory Cunningham Kelley Hayes #QuirksEvent #insights #MRX
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Really excited to have kicked off the 2024 Market Research Society (MRS) Mobile Optimisation work group with our esteemed colleagues from Kantar, Cint, and Dynata. In this yearly research-on-research initiative, we explore the impact of respondent devices on research methodology, quality, and respondent experience. Missed previous years’ webinars? Click below! 🔗 https://lnkd.in/gJeKV7cY #MarketResearch #ResearchOnResearch #MRS
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We can’t wait for #QuirksNewYork next week! Don’t miss our insightful panel discussion hosted by our own Stefan Sellberg with Discover Financial Services, Dell Technologies and Reckitt on Wednesday, July 17, at 11:15am. We’ll discuss lessons learned as rapidly evolving digital media and commerce platforms transform how people think, share and act – and how they’ve adapted their insight and media buying/analytics practices to help their business partners. And come visit us at booth 303 to learn more about our industry-leading research technology on the #TolunaStart platform and full-service suite of research solutions for every budget. For every person that stops by and ‘Kliks’ with us, we’ll donate $5 to City Harvest! Melissa Prathoummachith, James Rosen, Renee Daulong #QuirksEvent #insights #MRX
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✅ Toluna présente QSphere : l'approche holistique de Toluna pour des données fiables et de qualité. Avec QSphere, nous combinons le meilleur de l'intelligence humaine et artificielle. Nous détectons 30% de non-conformités en plus avant enquête, par rapport à l’année dernière, pour mieux garantir l’intégrité des réponses et gagner du temps sur le cleaning des données. Vous gagnez donc un temps précieux lors de l'analyse des résultats, tout en garantissant une qualité optimale des données. Pour en savoir plus sur Qsphere, cliquez sur ➡️ https://lnkd.in/ek3cd5NA #DataQuality #Qualité #Innovation
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No mês passado juntamos um grupo de clientes da Toluna MetrixLab no Baleia Rooftop para um café da manhã muito especial onde conversamos sobre o impacto da #InteligênciaArtificial na pesquisa de mercado, marketing e insights. Nesse video mostramos como foi e entrevistamos palestrantes e participantes para entender como a IA já está entrando, ou não, no seu quotidiano e o que esperar no futuro imediato. Obrigada Rebeca Dreicon, Cynthia Portugal, Renee Smith, Larissa Molina, Guilherme Santillo Rocha, Fernanda Colaneri Dedding, Catarina Scott, Eduardo Schmitt Alba por vossas contribuições para o debate. Nosso papo tocou em vários temas que estão agitando as opiniões em nossa indústria, desde as novas ferramentas que ampliam o alcance das metodologias até aos dados e personas sintéticos que revolucionam a forma de chegar nos insights. Houve tempo para falar sobre como estamos trabalhando para transformar tudo isso em melhores soluções e também sobre nossas novidades e lançamentos, como #SmartCloud. Se quiser saber mais sobre algumas de nossas ferramentas de IA entre em contato com nosso time. #InteligênciaArtificial, #Insights, #Inovação #AugmentedIntelligence
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Toluna reposted this
Ils font le Printemps des études... « Le Printemps des études est l’événement phare du Market Research, offrant une parenthèse professionnelle unique pour explorer les tendances émergentes et aborder les nouveaux enjeux du marché. Ces deux jours permettent de prendre le pouls de notre industrie et d’échanger avec une communauté passionnée. C’est aussi une occasion privilégiée pour Toluna et Harris Interactive de montrer comment, année après année, nous continuons à révolutionner le monde des études de marché. Avec maintenant Metrixlab, qui a rejoint notre groupe il y a un an, nous attendons avec impatience cette édition 2024 pour partager notre vision pour l’avenir des études de marché ! 🚀» - Nathalie Perrio-Combeaux et Patrick Van Bloeme, Co-Présidents France Toluna Harris Interactive #MR #Data #marketing #printempsetudes #insights #innovation #communauté #avenir
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Day 2 - We are enjoying connecting with industry leaders at #IIEXEurope2024. Big thank you to Jean Carlo Zambrano Brun, Business Development Manager at Toluna and Xavier Calero Molluna, Revenue Growth Management Lead for Europe at Kimberly-Clark who took the stage to share how we helped Kimberly Clark optimize their RGM strategy. If you missed our session or want to learn more about our innovative solutions, please contact us. We'd be happy to share the content with you! #IIEXEurope #MarketResearch #FutureofInsights #Innovation Ben Hoiting, Marko Kalis Sikander Sahota, Boris Lettinga SMP, Stephane Mennen, Jamie Clarke Toluna | MetrixLab