TOP Thought Leader

Heritage Grocers Group CMO Adam Salgado's episode of TOP CMO is now out on YouTube! https://lnkd.in/gjv6VrQ6 🥬Cultural Authenticity: Importance of respecting and understanding Hispanic and Latino cultural nuances in marketing. 🥬Localized Strategies: Tailoring marketing efforts to specific regions and subgroups within the Hispanic community. 🥬Community Relationships: The role of strong local engagement in building trust and customer loyalty. 🥬E-Commerce Growth: Embracing the shift to online shopping, accelerated by the pandemic. 🥬Culturally Relevant Promotions: Success of promotions like Lotteria that tap into cultural traditions. 🥬Loyalty Programs: Impact of effective loyalty programs on customer retention and engagement. 🥬Adaptability: The need for flexibility and responsiveness to changing customer needs and market trends. APPLE: https://lnkd.in/grDVSknS SPOTIFY: https://lnkd.in/gBkDwgJS #heritagegrocersgroup #cmo #topcmo #adamsalgado

Just dropped another episode of TOP CMO, hosted by Ben Kaplan! In this episode, Ben dives deep with Adam Salgado, CMO of Heritage Grocers Group, who’s leading the charge in mastering multicultural marketing. 🥬Cultural Authenticity: Importance of respecting and understanding Hispanic and Latino cultural nuances in marketing. 🥬Localized Strategies: Tailoring marketing efforts to specific regions and subgroups within the Hispanic community. 🥬Community Relationships: The role of strong local engagement in building trust and customer loyalty. 🥬E-Commerce Growth: Embracing the shift to online shopping, accelerated by the pandemic. 🥬Culturally Relevant Promotions: Success of promotions like Lotteria that tap into cultural traditions. 🥬Loyalty Programs: Impact of effective loyalty programs on customer retention and engagement. 🥬Adaptability: The need for flexibility and responsiveness to changing customer needs and market trends. APPLE: https://lnkd.in/grDVSknS SPOTIFY: https://lnkd.in/gBkDwgJS Coming soon to YouTube. #heritagegrocergroup #heritage #adamsalgado #topcmo David Moser

Jackson Carpenter spoke to Alison Albeck Lindland, CMO of Movable Ink in our latest episode of TOP CMO. From the 14th employee to CMO! Alison shares how she scaled Movable Ink by taking strategic risks and building strong customer success and marketing teams. Great listen! Links below... Apple: https://lnkd.in/eSMEhwbF Spotify: https://lnkd.in/e96986zB

Linda Bethea from Danone came on the TOP CMO podcast to chat with Jackson Carpenter about all things marketing. Key takeaways from this episode: + Consumer-Centric Strategy: All marketing begins with deep consumer insights, guiding brand strategy and positioning. +Danone’s Portfolio Management: Danone balances a diverse brand portfolio (e.g., Evian, Silk, Activia) while focusing on delivering health through food. +B Corp Commitment: As a B Corp, Danone prioritizes sustainability and societal impact alongside business goals. +Differentiation in Crowded Markets: Danone emphasizes both functional and emotional benefits, like high protein in Oikos, to stand out. +Influencer Marketing Shift: Danone targets younger consumers via TikTok and influencers, moving away from traditional media. +Super Bowl Strategy: Danone “hacks” the Super Bowl by focusing on digital and influencer activations instead of costly official partnerships. +Learnings from Diageo: Reviving Captain Morgan by adapting to evolving consumer trends influenced her approach at Danone. +AI Efficiency: Beyond creative applications, AI is crucial for streamlining operations and freeing time for strategic work. +Failures and Insights: Linda highlights learning from failed innovations, stressing the importance of deep consumer research. +Cross-Functional Collaboration: Understanding finance and sales is essential for marketers to drive business success. Apple link: https://lnkd.in/eVGkrzpb Spotify: https://lnkd.in/exJEDpAX #danone #topcmo #marketing #podcast

Check out this week's new edition of Leader's Digest, featuring a new episode of TOP CMO with Linda Bethea, CMO of Danone!

Check out this week's newsletter: This week's TOP CMO: Shannon Duffy, CMO of Asana. The story of Markiplier and his journey to success. Our podcast recommendation of the week. And more!

OUT NOW! Unveiling Markiplier's Success: The Formula Behind 38 Million Subscribers Join us as we explore the incredible rise of Markiplier, the YouTuber who’s captivated 38 million subscribers. Is there a secret to his success? We think so. Whether you're a creator seeking inspiration, a fan, or just curious about his journey, this episode is for you. Hosted by BTI Producer, Tom Cain. Tune in now: https://lnkd.in/due79E5N #BreakTheInternet #Markiplier #Influencer #ContentCreator Markiplier Merch

In this episode of "TOP CMO", Ben Kaplan interviews Larisa Summers, former CMO of Convene. They delve into the dynamic world of coworking spaces, discussing how Convene sets itself apart from giants like WeWork with a premium, hospitality-focused approach. Larisa shares insights on the growing demand for hybrid events and immersive in-person experiences post-pandemic. Tune in for a deep dive into cutting-edge marketing strategies in today's evolving work landscape. https://lnkd.in/dB2iD9e6 #TOPCMO #CoworkingSpaces #hospitality #marketing

This week on TOP CMO, Jackson Carpenter interviews Michelle Taite on transitioning from consumer packaged goods (CPG) to technology and software: • Customer obsession and data-driven insights. • The learning curve in moving from physical products to software.  • Leveraging data creatively. • Maintaining simplicity and connection in marketing strategies.  • The use of AI in marketing for predictive analytics and creative assets. Read more: ⬇ #TOPThoughtLeader #Newsletter #Marketing #TOPCMO

OUT NOW! Join us on this episode of TOP CMO as guest host Jackson Carpenter interviews Michelle Taite, Chief Marketing Officer of Intuit Mailchimp. With 25 years of experience, Michelle discusses AI's impact on marketing, customer obsession, and the power of email for retention. Discover how Intuit Mailchimp leverages AI for personalized solutions and learn about the latest marketing trends and strategies. Tune in for an insightful conversation! https://lnkd.in/dZztMHWu #TOPCMO #IntuitMailchimp #AI #MarketingTrends #Marketing #Strategies