Heritage Grocers Group CMO Adam Salgado's episode of TOP CMO is now out on YouTube! https://lnkd.in/gjv6VrQ6 🥬Cultural Authenticity: Importance of respecting and understanding Hispanic and Latino cultural nuances in marketing. 🥬Localized Strategies: Tailoring marketing efforts to specific regions and subgroups within the Hispanic community. 🥬Community Relationships: The role of strong local engagement in building trust and customer loyalty. 🥬E-Commerce Growth: Embracing the shift to online shopping, accelerated by the pandemic. 🥬Culturally Relevant Promotions: Success of promotions like Lotteria that tap into cultural traditions. 🥬Loyalty Programs: Impact of effective loyalty programs on customer retention and engagement. 🥬Adaptability: The need for flexibility and responsiveness to changing customer needs and market trends. APPLE: https://lnkd.in/grDVSknS SPOTIFY: https://lnkd.in/gBkDwgJS #heritagegrocersgroup #cmo #topcmo #adamsalgado
TOP Thought Leader
Online Audio and Video Media
Creating Thought Leaders at Scale. Branded podcast production and stackable content.
About us
Welcome to the official LinkedIn page of TOP Thought Leader, your go-to partner for comprehensive podcasting and stackable content solutions. We work with businesses, helping them elevate their brand narratives through the power of engaging audio content. We understand that every story is unique and that it deserves to be told in a compelling way. Our expert team offers end-to-end podcasting services, from strategizing and production to distribution and analytics, ensuring your message connects with your target audience effectively. Beyond podcasts, our innovative stackable content model provides you with diverse formats such as videos, articles, and graphics (quotes and infographics), enhancing your content marketing strategy and maximizing audience engagement across multiple platforms. If you're a Marketing Manager, Brand Manager, Director of Content, or CMO facing challenges in content diversification, audience engagement, and building a robust brand presence, connect with us. We tailor our services to suit different needs and budgets, ensuring that you get the highest value for your investment. Join us here for insights into the podcasting landscape, content marketing trends, and a sneak peek into how we're helping businesses just like yours to build stronger connections with their audiences. Start your journey with us today!
- Website
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www.topthoughtleader.com
External link for TOP Thought Leader
- Industry
- Online Audio and Video Media
- Company size
- 2-10 employees
- Headquarters
- San Francisco
- Type
- Privately Held
- Founded
- 2023
- Specialties
- Podcasting, Content, Video, thought leadership, marketing, graphic design, audio editing, and trailers
Locations
Employees at TOP Thought Leader
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Tom Cain
Leading Operations & Content Division with Top-tier Podcasting and Social Media Content
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Jackson Carpenter
Branding, Publicity, Marketing | Fractional CMO | Host of TOP CMO Podcast | Multifamily RE Investor
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Damian Sierra
Editor de Video | Locutor
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Nicholas Yip
Bringing creativity and life to any industry through the use of Graphic Design and Social Media Marketing
Updates
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TOP Thought Leader reposted this
Just dropped another episode of TOP CMO, hosted by Ben Kaplan! In this episode, Ben dives deep with Adam Salgado, CMO of Heritage Grocers Group, who’s leading the charge in mastering multicultural marketing. 🥬Cultural Authenticity: Importance of respecting and understanding Hispanic and Latino cultural nuances in marketing. 🥬Localized Strategies: Tailoring marketing efforts to specific regions and subgroups within the Hispanic community. 🥬Community Relationships: The role of strong local engagement in building trust and customer loyalty. 🥬E-Commerce Growth: Embracing the shift to online shopping, accelerated by the pandemic. 🥬Culturally Relevant Promotions: Success of promotions like Lotteria that tap into cultural traditions. 🥬Loyalty Programs: Impact of effective loyalty programs on customer retention and engagement. 🥬Adaptability: The need for flexibility and responsiveness to changing customer needs and market trends. APPLE: https://lnkd.in/grDVSknS SPOTIFY: https://lnkd.in/gBkDwgJS Coming soon to YouTube. #heritagegrocergroup #heritage #adamsalgado #topcmo David Moser
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Jackson Carpenter spoke to Alison Albeck Lindland, CMO of Movable Ink in our latest episode of TOP CMO. From the 14th employee to CMO! Alison shares how she scaled Movable Ink by taking strategic risks and building strong customer success and marketing teams. Great listen! Links below... Apple: https://lnkd.in/eSMEhwbF Spotify: https://lnkd.in/e96986zB
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Linda Bethea from Danone came on the TOP CMO podcast to chat with Jackson Carpenter about all things marketing. Key takeaways from this episode: + Consumer-Centric Strategy: All marketing begins with deep consumer insights, guiding brand strategy and positioning. +Danone’s Portfolio Management: Danone balances a diverse brand portfolio (e.g., Evian, Silk, Activia) while focusing on delivering health through food. +B Corp Commitment: As a B Corp, Danone prioritizes sustainability and societal impact alongside business goals. +Differentiation in Crowded Markets: Danone emphasizes both functional and emotional benefits, like high protein in Oikos, to stand out. +Influencer Marketing Shift: Danone targets younger consumers via TikTok and influencers, moving away from traditional media. +Super Bowl Strategy: Danone “hacks” the Super Bowl by focusing on digital and influencer activations instead of costly official partnerships. +Learnings from Diageo: Reviving Captain Morgan by adapting to evolving consumer trends influenced her approach at Danone. +AI Efficiency: Beyond creative applications, AI is crucial for streamlining operations and freeing time for strategic work. +Failures and Insights: Linda highlights learning from failed innovations, stressing the importance of deep consumer research. +Cross-Functional Collaboration: Understanding finance and sales is essential for marketers to drive business success. Apple link: https://lnkd.in/eVGkrzpb Spotify: https://lnkd.in/exJEDpAX #danone #topcmo #marketing #podcast
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Check out this week's new edition of Leader's Digest, featuring a new episode of TOP CMO with Linda Bethea, CMO of Danone!
This week's TOP CMO: Linda Bethea, CMO of Danone
TOP Thought Leader on LinkedIn
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Check out this week's newsletter: This week's TOP CMO: Shannon Duffy, CMO of Asana. The story of Markiplier and his journey to success. Our podcast recommendation of the week. And more!
This week's TOP CMO: Shannon Duffy, CMO of Asana
TOP Thought Leader on LinkedIn
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OUT NOW! Unveiling Markiplier's Success: The Formula Behind 38 Million Subscribers Join us as we explore the incredible rise of Markiplier, the YouTuber who’s captivated 38 million subscribers. Is there a secret to his success? We think so. Whether you're a creator seeking inspiration, a fan, or just curious about his journey, this episode is for you. Hosted by BTI Producer, Tom Cain. Tune in now: https://lnkd.in/due79E5N #BreakTheInternet #Markiplier #Influencer #ContentCreator Markiplier Merch
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In this episode of "TOP CMO", Ben Kaplan interviews Larisa Summers, former CMO of Convene. They delve into the dynamic world of coworking spaces, discussing how Convene sets itself apart from giants like WeWork with a premium, hospitality-focused approach. Larisa shares insights on the growing demand for hybrid events and immersive in-person experiences post-pandemic. Tune in for a deep dive into cutting-edge marketing strategies in today's evolving work landscape. https://lnkd.in/dB2iD9e6 #TOPCMO #CoworkingSpaces #hospitality #marketing
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This week on TOP CMO, Jackson Carpenter interviews Michelle Taite on transitioning from consumer packaged goods (CPG) to technology and software: • Customer obsession and data-driven insights. • The learning curve in moving from physical products to software. • Leveraging data creatively. • Maintaining simplicity and connection in marketing strategies. • The use of AI in marketing for predictive analytics and creative assets. Read more: ⬇ #TOPThoughtLeader #Newsletter #Marketing #TOPCMO
This week’s TOP CMO Michelle Taite, CMO of Intuit Mailchimp
TOP Thought Leader on LinkedIn
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OUT NOW! Join us on this episode of TOP CMO as guest host Jackson Carpenter interviews Michelle Taite, Chief Marketing Officer of Intuit Mailchimp. With 25 years of experience, Michelle discusses AI's impact on marketing, customer obsession, and the power of email for retention. Discover how Intuit Mailchimp leverages AI for personalized solutions and learn about the latest marketing trends and strategies. Tune in for an insightful conversation! https://lnkd.in/dZztMHWu #TOPCMO #IntuitMailchimp #AI #MarketingTrends #Marketing #Strategies