We are very excited to announce our new partnership with Snap Inc.! 🤝 With Snapchat being a Gen Z favorite, this partnership aims to help brands reach Gen Z and beyond. As of today, Traackr integrates with Snapchat’s Creator oAuth API so that brands can track deeper creator insights and measure the impact of creator content on Snapchat. As Amy Minor mentions, this new integration will allow brands to use Traackr’s influencer marketing platform to: 💫 Invite Snapchat creators to participate in campaigns 💫 Activate organic and paid influencer campaigns on Snapchat 💫 Monitor creator performance on Snapchat And much more! But as Pierre-Loïc Assayag shares, this partnership is more than just a product integration. Snap will be a special guest at our two half-day conferences focusing on the art of creator and brand relationships. Learn more details about our partnership with Snap Inc. here: https://bit.ly/3weGWHb #influencermarketing #creatoreconomy
Traackr
Technology, Information and Internet
San Francisco, California 22,954 followers
The Award-Winning Influencer Marketing Platform for the Data-Driven Marketer
About us
Traackr is the system of record for data-driven influencer marketing, providing the intelligence and tools needed to run impactful influencer marketing programs. Our platform enables marketers to invest in the right strategies, streamline campaigns, and scale global programs. We are honored to power the most advanced influencer marketing programs in the world for brands who are leading the way including L'Oréal, Shiseido, Revlon, Calvin Klein, Coach, and AB InBev. Our team was born global and thrives on collaboration. You can find us in San Francisco, New York, Boston, London, and Paris.
- Website
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http://www.traackr.com
External link for Traackr
- Industry
- Technology, Information and Internet
- Company size
- 51-200 employees
- Headquarters
- San Francisco, California
- Type
- Privately Held
- Founded
- 2009
- Specialties
- Influencer Marketing, Influencer Relationships, Influencer Identification, Digital Marketing, Public Relations, Social Media Marketing, Content Marketing, Online Influence, Blogger Outreach, Digital PR, Earned Media, Influencer Analytics, Influencer Management, Influencer Discovery, Influencer Marketing Measurement, Brand Safety, and Ambassador Program Measurement
Products
Traackr
Influencer Marketing Software
The data-driven influencer marketing platform that helps you find new influencers, optimize your influencer investments, measure your performance and scale your program.
Locations
Employees at Traackr
Updates
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While the term “unsexy products” recently burst onto the beauty creator scene the concept isn’t entirely new. This trend has roots in the initial shift we saw consumers take towards wanting more education on the quality of skincare products, with an eye on ingredients and efficacy. The main learning from this “unsexy product” trend? 💡 Brand affinity and authenticity are still the most important indicators of a successful creator partnership – not just pretty packaging. See which creators are jumping on this trend here: https://bit.ly/3XK7M5J #influencermarketing #beauty
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What’s important to the modern day and next generation consumer? Putting your brand’s values at the center of everything you do, including your influencer marketing strategy! But that’s easier said than done... 😅 So how can brands effectively and authentically bring brand purpose into their influencer marketing strategy (and beyond!), with the help of creators? Start with the insights Sarah Shaker, Head of Brand Engagement, Maybelline New York, Claire McCormack, Senior Editor at Beauty Independent, and Firdaous El Honsali, Vice-President, Dove Masterbrand Global & North America, share in a discussion at this year's SXSW conference. https://bit.ly/3XGZZWf #influencermarketing #brandpurpose
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Excited to partner with Women in Influencer Marketing and Agency Afterhours for a networking summer soirée on July 11th at 5pm CT! ☀️ 🍸 Don't miss out on the chance to meet up with the fabulous Taylor Gerken, Kendall Huber, Jeannine Palmieri, and Emily Gibson! Register here to attend: https://bit.ly/3VGDi1W #influencermarketing #marketingevents
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Meet Dani Braun, our stellar Director of Demand Gen. 🌟 When she’s not contributing to Traackr's growth by developing and executing strategies to attract new customers, you can find her spending time volunteering for Kitty CrusAIDe, a local cat rescue that she founded. Thank you, Dani, for being a true Traackstar. We appreciate all of the dedication and leadership you’ve brought to Traackr. Interested in joining the Traackr team? Check out our open positions here: https://lnkd.in/gE2Gpad #traackstars #hiring
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Move over, food bloggers! There's a new kind of creator shaking things up – introducing the beverage connoisseurs. From crafty cocktails to trendy mocktails, these beverage creators are raising the bar for your next dinner party. Check out our curated list of top beverage influencers, perfect for potential partners for your next campaign. 🔗 Download our entire top influencers report to receive a deeper dive into each influencer: https://bit.ly/4czSXqq #influencermarketing
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Congratulations to the AAPI-owned and founded beauty brands that have earned the highest Brand Vitality Score (VIT) in 2024 so far! 🌟 1. ONE/SIZE Beauty 2. Glow Recipe 3. LANEIGE 4. Patrick Ta Beauty 5. Tower 28 Beauty, Inc. 6. TATCHA 7. Youthforia 8. Apres Nail 9. Dr.Jart+ 10. cocokind 11. TULA Skincare 12. Innisfree Vietnam 13. Phlur 14. Live Tinted 15. Hero Cosmetics See more details here: https://bit.ly/4eg0Frm #influencermarketing #beautynews #beautyindustry
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Congratulations to the Top 10 Skin Care Brands in May by VIT 🎉 1. TAN-LUXE: 22.1K VIT 2. Glow Recipe: 16.4K VIT 3. Sol de Janeiro: 15.9K VIT 4. LANEIGE: 15.8K VIT 5. Neutrogena: 15.4K VIT 6. Summer Fridays: 14.3K VIT 7. SKKN BY KIM: 13.4K VIT 8. DRUNK ELEPHANT: 13.0K VIT 9. Peace Out Skincare: 12.5K VIT 10. Fenty Skin: 11.7K VIT Read the full article in WWD by Noor Lobad here:https://lnkd.in/gW5eMd7H
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New influencer marketing job opportunities 💼 🎉 💫 Fossil Group, Inc.: PR, Events and Collaborations Manager 💫 Nuuly: Senior Brand Marketing Manager 💫 adidas: Director of Storytelling 💫 Coty: Global PR Manager - MaxFactor 💫 Vuori: Community Program Manager 💫 Nike: Director, Global Social Media Marketing, Running & Fitness 💫 Vans: Brand Social & Community Manager 💫 Charlotte Tilbury Beauty: Senior Global Influencer Manager Find more roles on our influencer marketing job board ➡️ https://bit.ly/3cuRFDD #influencermarketing #jobalertbalert #influencermarketingjobs
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Excited to feature Zoey Topper, Senior Influencer Marketing Manager at Redken, as our Influencer Marketer of the Month for June. With 11 years of experience in the industry, Zoey is a true influencer marketing expert. She’s worked on some truly inspiring initiatives like recently launching Redken’s first official pro-facing campaign on TikTok (#RedkenProTok) which currently has over 200M organic views! We had the honor of asking her a few questions about her work. Who is your creator or influencer at the moment? “I really enjoy following @fellaby and @meganellaby, two sisters in the UK with the best style!” Where do you turn to for marketing inspiration? “Scrolling through TikTok and Instagram, but I do source a lot of inspiration from walking around the streets of NYC.” When asked what she would do with a million dollar budget she shared that she has to keep some things a secret. Follow Zoey on LinkedIn to keep up with all the amazing initiatives she is a part of.