TRG Arts

💡 Did you know that your most loyal patrons invest 13 times more revenue than single ticket buyers each year? At TRG Arts, we call them ‘Advocates.’ Do you know who your Advocates are? Join us TOMORROW for our next free Deeper Dive webinar, where we'll explore how to identify and nurture these crucial relationships. From understanding the journey from tryers to buyers to advocates, to sustaining and growing your top supporters, this session is packed with actionable insights. Don’t miss out—register now and secure your spot to learn how to maximize the potential of your Advocates! 🔗 https://hubs.li/Q02NCLNR0

Great story today in The New York Times about recurring revenue programs like membership and the way they’re expanding renewable revenue streams for #artsandculture. The Cleveland Orchestra and the Arkansas Symphony Orchestra, along with friends at the The Saint Paul Chamber Orchestra are innovating in the classical music industry, as are leaders at The Phoenix Theatre Company and many other theaters across the the US and UK. Worried about the revenue model? These cited leaders have it right: monthly recurring revenue, year over year without annual campaign “renewal” expenses, plus increased participation and philanthropy, create count-on-able income. Is it all good news? Not one specific marketing tactic meets ALL needs! The subscription isn’t dead—many, many folks still prefer having the arts they love booked into their calendar in advance. Just ask them! (And I’m one of them). But today we must adapt and listen, adapt and listen, adapt and listen. #recurringrevenue TRG Arts

📉 Seeing new buyers drop off after just one visit? It’s a frustrating challenge – but there’s a solution. On August 29th, join our Deeper Dive webinar: Second Date Strategies: Engaging Your First-Time Ticket Buyers. 👥 In this session, TRG’s Andrew Cotlar and Grace Kelmer will guide you through: 💡 Proven tactics to keep those first-time ticket buyers coming back 🎯 Using audience segmentation to create targeted, effective campaigns 🔑 Simple steps to improve retention and build long-term loyalty Don’t miss out – this could be the key to transforming your single-ticket buyers into loyal patrons. Register now! https://hubs.li/Q02M5zSM0

Who are your most loyal patrons, and are you doing enough to keep them engaged? These loyal patrons are your advocates and TRG data shows they can generate up to thirteen times more revenue than single-ticket buyers each year, yet many organizations don’t have a plan to steward these crucial relationships. Join us for our upcoming webinar, Deeper Dive: Sustaining the Advocates that Sustain You, where we’ll explore how to identify, sustain, and grow these valuable connections. Let’s dive into the strategies that can help turn your patrons into lifelong supporters. Register now and start building resilient loyalty within your community! 🔗 https://lnkd.in/eShpCmv5

TRG Arts & Culture Benchmark data shows that the average rate of new buyer churn is 75%. And that's a BIG deal, because 66% of buyers are new. What strategies are you deploying to get new audiences to buy that second ticket?

🚨 Struggling to get your first-time ticket buyers to come back? You’re not alone. Turning one-time buyers into loyal patrons is tough for every arts organization – but we’ve got you covered. Join us on August 29th for our next Deeper Dive webinar: Second Date Strategies: Engaging Your First-Time Ticket Buyers. Our Consulting Analysts, Andrew Cotlar and Grace Kelmer, will share practical strategies to:  - Segment and engage multi-ticket buyers to build loyalty   - Use data and targeted messaging to boost retention   - Optimize your marketing for different audience segments Ready to make every patron interaction count? Don’t miss out – register now! 🔗 https://lnkd.in/etGbWWEg 

🚨 Churn Alert! 🚨 Keeping audiences coming back is the real challenge in the arts sector. Did you know many organizations label patrons as "lapsed" after just 12 months? We think it’s time to rethink that. TRG data suggests extending your definition of "lapsed" to 18-24 months could help you better understand and retain your audience. After all, many patrons still see your venue as "theirs" even if they haven’t visited in a year. TRG’s own Eric Nelson and Kate Hagen teamed up to speak about this multi-year, multi-season view of relationships in our latest Deeper Dive webinar. Watch Eric talk about just this in the clip below. Let’s shift the perspective and build lasting relationships. Want to learn more? Watch back the full Deeper Dive webinar: https://hubs.li/Q02KXZBh0

It’s easy to label last year's customers who have not been back this year as "churned," or "lapsed". It feels like there's been a break in our relationship with them if they miss a season. But what if post-pandemic behavior patterns have shifted? What if it naturally takes longer for people to come back for their second or third visit? What if they still think they are engaged? Eric Nelson and Kate Hagen discuss these very questions and more in our latest Deeper Dive webinar: The Rhythm of Repeat Attendance Strategies to Combat Customer Churn. 🔗 Watch back the webinar now: https://hubs.li/Q02K7bLh0

At your arts org, who "owns" ticket buyers and subscribers—marketing or development? Both departments have unique goals, but they need to work together to connect with audiences effectively. TRG Clients Ana Díaz-Diez and Joanna Penalva from Syracuse Stage share their insights on how unified communication, coordinated messaging, and shared data can deepen audience relationships and boost loyalty. See their 6 tips below and read our full blog post, featuring a video of them talking about their collaboration in more detail: https://hubs.ly/Q02J6VGt0 Marketing and development can achieve amazing things when they collaborate! How are your teams working together?

🚨 Executive Convene Early Bird Discount Deadline Approaching! 🚨 Join us for an encore of Programming it Right: Planning with Recurring Revenue in Mind this fall in the US or UK. This Convene offers sessions tailored for chief executives who can bring their artistic leaders and revenue-generating teams to collaborate strategically around building their resilient future. Together with your colleagues and peers you’ll delve deep into: - Strategies for programming with recurring revenues in mind 🔄 - New campaign models and revenue mechanisms beyond traditional subscriptions - Putting patrons at the center of every experience - TRG Arts' industry analysis and client success stories to bring back actionable insights to your organization. Key Dates: Boston, Massachusetts: October 15-16 Newcastle, England: November 7-8 🗓️ Don't miss out on the early bird rates which end on July 31!   🔗 https://lnkd.in/esdYYvu7 Click the link to secure your spot and save with our early bird discount. We are excited to gather with you in Boston or Newcastle and explore groundbreaking strategies together!