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There’s a new friend in town! Hi, ChapStick ! ChapStick has been bringing fans together for over 125 years and we’re excited to announce that their Collectors Club launches today on TYB. ChapStick is building a vibrant community on our platform to foster deeper connections and cultivate a passionate cult following that feels new and nostalgic. Through TYB, Chapstick will create engaging challenges that reward community members for their participation, encouraging the creation of UGC. This content will be leveraged for both organic and paid campaigns, amplifying their brand's reach and impact. Join us in welcoming ChapStick to TYB and be part of a growing movement where you can connect with fellow enthusiasts, stay updated on the latest product launches + brand lore, and participate in exciting events and discussions. Join here:https://lnkd.in/g7ZMcjaY