Our Digital Safety Research Institute is at the forefront of keeping the public informed of safety risks in the digital space. With data privacy a key issue to the public, the way businesses respond and report is increasingly important. #DSRI #DigitalSafety #ResearchMatters
Putting Privacy First: A Business Imperative In today’s rapidly evolving digital landscape, the importance of data privacy cannot be overstated. According to the Cisco 2024 Data Privacy Benchmark Study, customers and decision makers are increasingly vigilant about how personal data is handled: • 94% of organizations report that their customers will not purchase from them if data is not properly protected. • 86% of organizations believe global providers are better equipped to safeguard their data compared to local providers. • 98% of organizations are now reporting privacy metrics directly to their board of directors. • 91% of organizations recognize the need to do more to reassure customers about the ethical use of their data, especially with AI. Moreover, privacy laws are not just a regulatory hurdle—they are seen as a positive force. An overwhelming 80% of organizations support global privacy legislation, acknowledging its positive impact on their operations. For decision-makers, this is a clear call to action. Prioritizing privacy is not just about compliance—it's about building and maintaining trust. As we look to the future, let’s ensure that data privacy remains at the forefront of our business strategies, reassuring our customers that their trust is well-placed. https://lnkd.in/dEmRejd7