United Effects™

"𝘛𝘩𝘦 𝘩𝘪𝘥𝘥𝘦𝘯 𝘤𝘩𝘢𝘴𝘮 𝘪𝘴 𝘵𝘩𝘦 𝘣𝘳𝘪𝘤𝘬 𝘸𝘢𝘭𝘭 𝘢𝘯 𝘰𝘳𝘨𝘢𝘯𝘪𝘻𝘢𝘵𝘪𝘰𝘯 𝘩𝘪𝘵𝘴 𝘸𝘩𝘦𝘯 𝘨𝘳𝘰𝘸𝘵𝘩 𝘰𝘶𝘵𝘱𝘢𝘤𝘦𝘴 𝘳𝘦𝘢𝘭𝘪𝘵𝘺." - 𝘑𝘦𝘯𝘯𝘢 𝘞𝘢𝘵𝘴𝘰𝘯-𝘉𝘳𝘢𝘸𝘯 At United Effects, we know that rapid growth can lead to tough decisions—especially when customer expectations and technical realities clash. 📉 In our latest episode of The Hidden Chasm, Jenna Watson-Brawn explores the crucial strategy of expanding your time horizons to ensure long-term success, even if it means making difficult short-term sacrifices. Consider how best to navigate these challenges and prevent your business from hitting that "brick wall" we're calling the hidden chasm. #Leadership #TechDebt #CTO #CRO #BusinessGrowth #TheHiddenChasm

🚧 The Hidden Chasm: It's not just a metaphor, it's a reality that many executive teams face. When commitments aren’t met and customers are left waiting, it can feel like hitting a brick wall. Jenna Watson-Brawn breaks down the harsh realities of disappointing customers and the constant firefighting mode that follows. 🔥 Key takeaways include: » The cost of unmet promises and delayed features 📊 » The endless cycle of reactive problem-solving 💼 » Why proactive planning is the only way forward Don't let your company get trapped in this cycle. Watch the full episode now at https://lnkd.in/efFEwRes. #CustomerExperience #BusinessLeadership #CTO #CRO #TheHiddenChasm

💼 The Tough Reality of Saying No to Deals For sales reps, rejecting a deal can mean a significant financial impact. But sometimes, saying no is necessary to maintain product integrity and keep promises. Jenna Watson-Brawn highlights the real tension between sales and engineering when product fulfillment is on the line. ⚖️ Understanding the stakes and fostering open communication between teams is critical to navigating this conflict. 📺 Learn more about balancing product promises with sales goals. Watch the full episode here: https://lnkd.in/efFEwRes #SalesVsEngineering #ProductIntegrity #CTO #CRO #CEO #TheHiddenChasm

🛑 Trying to force your sales motion on enterprise customers? Think again. In the enterprise world, your success hinges on one thing: meeting customers where they are. Jenna Watson-Brawn shares why it's crucial to align your sales strategy with how giants like Microsoft buy, instead of how you want to sell. 📈 Ignoring this truth can cost you millions. Learn how to avoid common pitfalls and ensure your sales motions match the buyer’s journey. Watch the latest episode of The Hidden Chasm to find out how: https://lnkd.in/efFEwRes. #EnterpriseSales #CustomerAlignment #CRO #TheHiddenChasm

🔍 When broken promises stack up, it's only a matter of time before there's a major breakdown. Ignoring early warning signs in your tech processes is like eating McDonald's every day—eventually, it leads to disaster. 🛑 The key to avoiding this? A strong translation layer between business and tech, ensuring that every decision is understood and its consequences anticipated. Don't wait for the heart attack—discover how to prevent it now. Watch the full episode at https://lnkd.in/efFEwRes. #TechStrategy #BusinessGrowth #CTO #CRO #TheHiddenChasm

🚫 Product-Led Growth isn’t a one-size-fits-all solution. If your product doesn’t deliver an instant “aha moment”, trying to push PLG might do more harm than good. Jenna Watson-Brawn breaks down why forcing PLG on highly specialized enterprise products is a recipe for failure. ⚠️ Understanding your buyer’s journey is critical. Before jumping into PLG, ensure your product and sales strategy align with how your target audience makes decisions. 📺 Check out the full episode to learn why the “aha moment” is crucial and how to get it right: https://lnkd.in/efFEwRes #ProductLedGrowth #EnterpriseSales #BizDev #TheHiddenChasm

Misconception alert: Sales isn't just about showing off your product. 🚫 Too often, early-stage companies believe that a great demo is all it takes to close a deal. The truth? Your product demo is just one piece of the puzzle. The key lies in asking the right questions and solving the real problems your buyer faces. To avoid the hidden chasm, align your sales motions with the unique needs of each buyer. Understand their challenges, tailor your approach, and deliver solutions that truly resonate. 🎥 Watch the full episode to learn how to navigate sales challenges effectively at https://lnkd.in/efFEwRes. #SalesStrategy #StartupGrowth #TheHiddenChasm

🔍 What are the signs your team is healthy? Alan Soucier shares valuable insights on monitoring team health and the importance of fostering a supportive environment. Learn how proactive management and open communication lead to higher performance and accountability. Key insights: » Importance of team health indicators » Role of managers in facilitating a positive environment » Impact of clear communication on team success #TeamHealth #Leadership #TheHiddenChasm #UnitedEffectsPodcast

🚨 New Episode Alert! 🚨 We're thrilled about this episode of The Hidden Chasm because sales and revenue are the lifeblood of any business. We were lucky enough to chat with Jenna Watson-Brawn, an exceptional business development and growth coach with deep expertise in enterprise sales. We tackle the critical challenges that arise when growth and tech collide, explore why hiring sales too early can backfire, and much more. 🎙️ Don’t miss Jenna’s insights on navigating the business development challenges that can lead to the chasm. Listen here: https://lnkd.in/efFEwRes #SaaS #Sales #TechDebt #GrowthStrategy #TheHiddenChasm #UnitedEffects

🔧 "People are kind of messy, and leadership struggles to deal with 'people problems.'" - Alan Soucier Discover the concept of people architecture, which combines organizational development with social architecture. Alan Soucier explains why corporate America needs to move beyond treating companies like machinery to truly leverage their human potential. Learn how balancing individual and organizational needs can transform 'people problems' into opportunities. Watch the full episode now at https://lnkd.in/erhydzHE #PeopleArchitecture #LeadershipChallenges #TheHiddenChasm #UnitedEffectsPodcast