UnitedMasters

During A2IM (American Association of Independent Music)'s Indie Week, our sync team invited music supervisors and members of the music community to enjoy performances by two of our most exciting sync artists. Shout out to Lena Adelman and Ben Morris for pulling everything together. Two unique NYC-based acts headlined the night. First up was the eclectic jazz/soul trio of Julian Soto, Isaac Sleator, and Isaiah Barr (Onyx Collective, Food Records). Genre-bending artist Ernest Rareberrg then took the stage with a supporting ensemble dressed as nuns, monks, boxers, wrestlers, and a ballerina. Scroll through the gallery to see photos of their performances. Listen to "136" by Cafe Dewanee feat. Julian Soto https://lnkd.in/edDN7w6W Listen to "Chromatic Fantasy, and Feud" by Ernest Rareberrg https://lnkd.in/ev-PPxsp Like what you hear? Contact our sync team or visit the UnitedMasters sync platform for more. https://lnkd.in/eJ6KXwHM #licensemusic #sync #musiclicensing #unitedmastersync #newmusic #licensethesoundofindepence #musicsupervision #advertising #filmandtv #indieweek

We had a great time in #Cannes last week discussing the intricate decisions that shaped Chase's celebration of the global West African diaspora in its top-performing campaign, 'A Taste of West Africa.' On the mics, we had: 🎤 Stanley Lumax - Executive Brand Marketing Director, Chase 🎤 Haywood R. Watkins III, Group Creative Director - Droga5 🎤 Adrianne C. Smith - Founder, Cannes Can: Diversity Collective (CC:DC) 🎤 Chaucer Barnes - Chief Marketing Officer, UnitedMasters In addition to discussing the campaign soundtrack (shout out to Mike Ladman for the music supervision on this one), the conversation delved into the importance of authenticity in advertising and brand campaigns. For the Chase spot, this meant casting talent with actual roots in West Africa who have a deep connection to Jollof rice, the pride of West African cuisine that features as the centerpiece of the story. The campaign also highlights how the right artist can play a significant role beyond simply syncing their music. Not only did Nigerian Afrobeats producer and UnitedMasters Artist Partner Sarz soundtrack the campaign with his song "Happiness," but he also joined the cast of on-screen talent featured in the spot. This allowed the brand to harness the power of Sarz's fan community, which includes 4.3M monthly listeners on Spotify and led to Chase Sapphire's highest-performing Instagram post of all time. Speaking about institutionalizing this practice, UnitedMasters' Chaucer Barnes explained that this opportunity is available to all brands that want to do the work. "You can find the very next Sarz that actually matches your ideal and what your cast is talking about by fishing in the exact same pools." Enjoy a clip from the panel below for more insights into the commercial and why brands should prioritize connecting with community-based talent that is authentic to their audience. #canneslions2024 #synclicensing #advertising #musiclicensing #unitedmasterssync #musicsupervision

🔊🔊🔊 Calling all LA-based, college-aged musicians, content creators and designers: The #BeatsAcademy application is now open. This PAID, 8-week program will grant participants the opportunity to work with top Beats athletes. Apply before the 6/24 deadline! Appy here: beats.is/BeatsAcademy

Meet Sarz, UnitedMasters partner artist and the mastermind behind some of Afrobeats' biggest hits. For years, Afrobeats in the U.S. was relegated to "if you know, you know" status, with big names in Nigeria, such as P-Square, D'banj, and 2Baba, struggling to break into the mainstream. That changed in the late 2010s when the genre started to gain momentum stateside, with superstars including Wizkid, Burna Boy, and Davido solidifying themselves with massive crossover hits. Award-winning producer and artist Sarz is the architect of many of those hits, such as "One Dance," "Monalisa," and "Happiness," which soundtracks Chase's new "A Taste of West Africa" campaign. Learn more about Sarz: https://lnkd.in/e3UMe8am Watch "A Taste of West Africa," staring Chef Tolu Eros, Black Panther star Michael B. Jordan, ESPN analyst and WNBA player Chiney Ogwumike, former NBA player Pops Mensah-Bonsu, Sarz, and more.  https://lnkd.in/eTtsR6Zt Want to license Sarz's music to elevate your next visual campaign? Get in touch with our sync team. #licensemusic #sync #musiclicensing #unitedmastersync #newmusic #artistspotlight #licensethesoundofindepence #musicsupervision

UnitedMasters is taking the stage with Chase this year at Cannes on Monday, June 17th to discuss “A Taste of West Africa.” Following the panel, our very own artist partner, Sarz, who powered the spot with his track, Happiness, will be DJing the lunch and learn. Check out the RSVP link HERE: https://lu.ma/yywultmu

Meet the rising star with a genre-bending sound and a knack for community building.   Amira Unplugged is a genre-bending artist whose style pulls from a variety of influences including Country, Rock and R&B. In a few short years, Amira has gone from uploading clips of herself singing to a modest following on TikTok to having her music featured in a Clio award winning AT&T campaign.   Amira Unplugged is one to watch with triumphant, motivational music perfect for taking your visual project to the next level.   Check out the Clio award-winning AT&T Helmet campaign 🏆https://lnkd.in/eqJa6DNa Listen to her latest single 🎵https://lnkd.in/e4yK2Gmn And learn more about Amira Unplugged 🌟 https://lnkd.in/eRwcGBpZ #licensemusic #sync #musiclicensing #unitedmastersync #newmusic #artistspotlight #licensethesoundofindepence

Chilean🇨🇱UnitedMasters artist FloyyMenor achieves a significant breakthrough as his song “Gata Only” reaches No. 1 on Billboard's Hot Latin Songs chart! In just a few months, he's gone from performing in local clubs in Chile to earning his first all-genre Billboard Hot 100 hit with “Gata Only” in March. The 18-year-old musician is a gifted rapper and singer known for his honest lyrics and undeniable charm. Floyy is an artist to watch. His upbeat Reggaeton and Latin Pop music is perfect for bringing lively energy to brand briefs. Learn more about FloyyMenor: https://lnkd.in/eVmfHuA3 And listen to his latest single: https://lnkd.in/eFCfMZ3M #licensemusic #sync #musiclicensing #unitedmastersync #newmusic #artistspotlight

Follow Michael B. Jordan as he joins an eclectic table of guests diving into the history, connections, and flavors of Jollof Rice at a Sapphire Reserve Private Dining Event curated by Chef Tolu Eros. What better song to soundtrack the spot than UnitedMasters Artist Partner Sarz's single "Happiness," featuring Asake and Gunna 🌍 https://lnkd.in/ePwWGChj #musiclicensing #unitedmastersync

🚨 LAST CALL 🚨 Don't miss your chance to push the culture forward at UnitedMasters. We are looking for passionate, multi-faceted individuals for the 2024 class of The Come Up internship program to fill the following PAID roles: Context Intern Artist Marketing Intern Brand Strategy Intern Creative, Art Intern Creative, Copy Intern Engineering (Web UI) Intern Sync Intern Talent Management Intern 🗓 Program will run from 6/4/2024 - 8/9/2024. Apply here before the 3/17 deadline: https://bit.ly/43c5VaB

UnitedMasters & Translation are proud to announce our Q4 2023 Most Value(able) Players. Each winner embodies what it means to be a UnitedTranslator and brings our values to life in their interactions, relationships, and work. Please join us in congratulating Ebony Hadley, Carrie Vermillion, Cindy Rodriguez, Adrian Mainou, and Katelyne Maroney #EmployeeAppreciation #CompanyCulture #ValuesDriven