Universal Media, Inc.

NBCUniversal's Peacock introduced innovative streaming and advertising features during the 2024 Paris Olympics. These advancements enhanced viewer engagement and provided advertisers with more dynamic ways to reach audiences during live events. The platform delivered a personalized viewing experience, integrating live sports with cutting-edge technology to create unique advertising opportunities. The Current has more. https://bit.ly/3AyG2aC #TopTakes #Olympics2024 #InnovativeAds #ViewerEngagement

A new report suggests that nearly all U.S. web browsers could soon be cookieless, as the industry moves away from third-party cookies due to privacy concerns and regulatory changes. This shift is driving the adoption of alternative tracking methods like first-party data and privacy-preserving technologies. Marketers and advertisers will need to adapt their strategies to maintain effective targeting and measurement in this evolving landscape. eMarketer has more. https://bit.ly/3XlhtqB #TopTakes #CookielessFuture #DigitalPrivacy #AdTech

Nielsen's latest "The Gauge" report reveals a rare upswing in TV viewing for July 2024, fueled by increased streaming and the start of the Paris Summer Olympics. This rise in viewership marks a significant shift as both traditional TV and streaming platforms saw gains, with events like the Olympics contributing to the overall increase. The report underscores how major events and seasonal shifts can temporarily reverse long-term declines in traditional TV usage. Read more from Nielsen. https://bit.ly/3Xgnxk2 #TopTakes #StreamingTrends #ParisOlympics #AudienceInsights

NBCUniversal's Peacock introduced innovative streaming and advertising features during the 2024 Paris Olympics. These advancements enhanced viewer engagement and provided advertisers with more dynamic ways to reach audiences during live events. The platform delivered a personalized viewing experience, integrating live sports with cutting-edge technology to create unique advertising opportunities. The Current has more. https://bit.ly/3AyG2aC #TopTakes #Olympics2024 #AdTech #ViewerEngagement

The Central Penn Business Journal recently interviewed Kyle Cook, UMI’s President and Chief Strategy Officer. In this interview, Kyle talks about the power of simplicity in strategy and how his mantra "simple, simple, simple" is driving success here at Universal Media, Inc.    Check out the article to see how this approach is helping us deliver outstanding results for our clients: https://bit.ly/4fYeED2   #Leadership #BusinessStrategy #SimplicityInStrategy #UMI #ClientSuccess #CentralPennBusinessJournal #BusinessInsights

Universal Music Group and Meta have extended their music licensing agreement, allowing users to continue incorporating music from Universal's vast catalog into videos across Facebook, Instagram, and other Meta platforms. This expansion includes more opportunities for artists to connect with fans through music-based content and monetization features. The deal reflects both companies' commitment to enhancing user experiences and supporting the creative industry. Read more from Reuters. https://reut.rs/3Md2BnH #TopTakes #MusicLicensing #SocialMediaMusic #SocialMediaStrategy

A recent report shows that U.S. adults still spend the most time on Facebook, but Gen Z is favoring TikTok for their social media engagement. While Facebook remains dominant among older age groups, TikTok's short-form video content has made it the platform of choice for younger users. The data highlights the shifting landscape of social media usage, with brands needing to adapt their strategies to effectively reach different demographic groups across these platforms. eMarketer has more. https://bit.ly/4dwuKCc #TopTakes #SocialMediaTrends #DigitalMarketing #AudienceEngagement

Roku and The Trade Desk have partnered to integrate Unified ID 2.0 (UID2) across Roku’s premium streaming inventory. This privacy-centric identifier, derived from user emails or phone numbers, aims to enhance ad targeting precision. Roku’s 83.6 million streaming households provide substantial reach, and the deal promises improved campaign performance and ROI for advertisers. This collaboration highlights a growing trend towards privacy-focused advertising solutions in the digital and connected TV space. MediaPost has more. https://bit.ly/4cnPRoV #TopTakes #AdTech #DigitalAdvertising #MarketingInnovation

Congratulations to our friend, partner, and north star Anne Deeter Gallaher and Deeter Gallaher Group LLC for the well deserved honor and recognition last week at Central Penn Business Journal’s Empowered Women event in Reading! CEO Anne Carnathan enjoyed conversation and camaraderie with our table of attendees, who were a who’s who of influential and powerful women leaders. Join all of us at Universal Media in sending a huge congratulations to Anne Deeter Gallaher! Pictured: Kathy Anderson-Martin, Jenny Gallagher Blom, Monica Gould, MBA, CMC, Pamela Hill, Amey R Sgrignoli, Anne Carnathan #EmpoweredWomen #Leadership #WomenInBusiness #Inspiration

BIA Advisory Services forecasts that U.S. local ad spending will reach $171 billion in 2025, with digital ads surpassing traditional advertising for the first time at 52% of the total. The 2024 local ad spend estimate has been raised by $560 million due to increased political advertising, now expected to total $11.7 billion. Key growth sectors include restaurants, real estate, and retail. The forecast anticipates continued growth in digital platforms, with connected TV/OTT showing significant potential for advertisers. NextTV has more. https://bit.ly/4diRKVb #TopTakes #LocalAdSpend #DigitalAdvertising #AdForecast