NBCUniversal's Peacock introduced innovative streaming and advertising features during the 2024 Paris Olympics. These advancements enhanced viewer engagement and provided advertisers with more dynamic ways to reach audiences during live events. The platform delivered a personalized viewing experience, integrating live sports with cutting-edge technology to create unique advertising opportunities. The Current has more. https://bit.ly/3AyG2aC #TopTakes #Olympics2024 #InnovativeAds #ViewerEngagement
Universal Media, Inc.
Advertising Services
Mechanicsburg, Pennsylvania 2,127 followers
About us
Universal Media, Inc. was founded in 1986 by three advertising professionals. We specialize in media strategy, media research, and media buying. UMI is an industry leader within Television, Radio, Print, Outdoor, and Digital media placement. UMI relies on unique relationships with our advertisers and our media partners to ensure each client is ultimately satisfied with their media strategy. Our focus is entirely on the needs of our clients and their media objectives. UMI is one of the largest independent media buying companies in the country. To learn more about our business please visit us at www.umiusa.com or like us on Facebook at "Universal Media Inc".
- Website
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http://www.umiusa.com
External link for Universal Media, Inc.
- Industry
- Advertising Services
- Company size
- 51-200 employees
- Headquarters
- Mechanicsburg, Pennsylvania
- Type
- Privately Held
- Founded
- 1986
- Specialties
- Television, Radio, Print, Outdoor, and Digital
Locations
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Primary
4530 Lena Dr
Mechanicsburg, Pennsylvania 17055, US
Employees at Universal Media, Inc.
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Anne Carnathan
Chief Executive Officer at Universal Media Inc (UMI)Universal Sports and Entertainment (USE)
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Patricia Ashmore
Vice President Project Development at Universal Media Group
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Michael Harris
Delivering Brand Growth through Impactful Media Strategies and Sports/Entertainment Partnerships.
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Robert Horelick
Universal Media Inc.
Updates
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A new report suggests that nearly all U.S. web browsers could soon be cookieless, as the industry moves away from third-party cookies due to privacy concerns and regulatory changes. This shift is driving the adoption of alternative tracking methods like first-party data and privacy-preserving technologies. Marketers and advertisers will need to adapt their strategies to maintain effective targeting and measurement in this evolving landscape. eMarketer has more. https://bit.ly/3XlhtqB #TopTakes #CookielessFuture #DigitalPrivacy #AdTech
Nearly all US browsers could become cookieless in the future
emarketer.com
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Nielsen's latest "The Gauge" report reveals a rare upswing in TV viewing for July 2024, fueled by increased streaming and the start of the Paris Summer Olympics. This rise in viewership marks a significant shift as both traditional TV and streaming platforms saw gains, with events like the Olympics contributing to the overall increase. The report underscores how major events and seasonal shifts can temporarily reverse long-term declines in traditional TV usage. Read more from Nielsen. https://bit.ly/3Xgnxk2 #TopTakes #StreamingTrends #ParisOlympics #AudienceInsights
July Exhibits Rare Upswing in TV Viewing, Amplified by Streaming and First Days of Summer Olympics, according to Nielsen’s The Gauge™ | Nielsen
nielsen.com
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NBCUniversal's Peacock introduced innovative streaming and advertising features during the 2024 Paris Olympics. These advancements enhanced viewer engagement and provided advertisers with more dynamic ways to reach audiences during live events. The platform delivered a personalized viewing experience, integrating live sports with cutting-edge technology to create unique advertising opportunities. The Current has more. https://bit.ly/3AyG2aC #TopTakes #Olympics2024 #AdTech #ViewerEngagement
How NBC and Peacock won Olympic gold with streaming and advertiser innovations | The Current
thecurrent.com
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The Central Penn Business Journal recently interviewed Kyle Cook, UMI’s President and Chief Strategy Officer. In this interview, Kyle talks about the power of simplicity in strategy and how his mantra "simple, simple, simple" is driving success here at Universal Media, Inc. Check out the article to see how this approach is helping us deliver outstanding results for our clients: https://bit.ly/4fYeED2 #Leadership #BusinessStrategy #SimplicityInStrategy #UMI #ClientSuccess #CentralPennBusinessJournal #BusinessInsights
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Universal Music Group and Meta have extended their music licensing agreement, allowing users to continue incorporating music from Universal's vast catalog into videos across Facebook, Instagram, and other Meta platforms. This expansion includes more opportunities for artists to connect with fans through music-based content and monetization features. The deal reflects both companies' commitment to enhancing user experiences and supporting the creative industry. Read more from Reuters. https://reut.rs/3Md2BnH #TopTakes #MusicLicensing #SocialMediaMusic #SocialMediaStrategy
Universal Music, Meta expand music licensing agreement
reuters.com
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A recent report shows that U.S. adults still spend the most time on Facebook, but Gen Z is favoring TikTok for their social media engagement. While Facebook remains dominant among older age groups, TikTok's short-form video content has made it the platform of choice for younger users. The data highlights the shifting landscape of social media usage, with brands needing to adapt their strategies to effectively reach different demographic groups across these platforms. eMarketer has more. https://bit.ly/4dwuKCc #TopTakes #SocialMediaTrends #DigitalMarketing #AudienceEngagement
US adults spend most social media time on Facebook—but not Gen Z
emarketer.com
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Roku and The Trade Desk have partnered to integrate Unified ID 2.0 (UID2) across Roku’s premium streaming inventory. This privacy-centric identifier, derived from user emails or phone numbers, aims to enhance ad targeting precision. Roku’s 83.6 million streaming households provide substantial reach, and the deal promises improved campaign performance and ROI for advertisers. This collaboration highlights a growing trend towards privacy-focused advertising solutions in the digital and connected TV space. MediaPost has more. https://bit.ly/4cnPRoV #TopTakes #AdTech #DigitalAdvertising #MarketingInnovation
Roku, Trade Desk Ink ID Graph Deal For Streaming Ads
mediapost.com
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Congratulations to our friend, partner, and north star Anne Deeter Gallaher and Deeter Gallaher Group LLC for the well deserved honor and recognition last week at Central Penn Business Journal’s Empowered Women event in Reading! CEO Anne Carnathan enjoyed conversation and camaraderie with our table of attendees, who were a who’s who of influential and powerful women leaders. Join all of us at Universal Media in sending a huge congratulations to Anne Deeter Gallaher! Pictured: Kathy Anderson-Martin, Jenny Gallagher Blom, Monica Gould, MBA, CMC, Pamela Hill, Amey R Sgrignoli, Anne Carnathan #EmpoweredWomen #Leadership #WomenInBusiness #Inspiration
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BIA Advisory Services forecasts that U.S. local ad spending will reach $171 billion in 2025, with digital ads surpassing traditional advertising for the first time at 52% of the total. The 2024 local ad spend estimate has been raised by $560 million due to increased political advertising, now expected to total $11.7 billion. Key growth sectors include restaurants, real estate, and retail. The forecast anticipates continued growth in digital platforms, with connected TV/OTT showing significant potential for advertisers. NextTV has more. https://bit.ly/4diRKVb #TopTakes #LocalAdSpend #DigitalAdvertising #AdForecast
Non-Political Local Ad Spending Expected to Grow 5.5% in 2025, Says BIA
nexttv.com