“You don't create the world's most valuable company (🍎) by altruistically caring about people's privacy- You do it by being ruthlessly strategic.”♟️ Welcome back to the U of Digital Newsletter! This week’s news, artfully compiled & curated to keep your industry expertise sharp. Click the 🔗 for the full 📰: https://lnkd.in/gFUGckiW ———————————— “We’re not trying to be the smartest people in the room, we’re trying to make as many people in it as smart as possible.” - Shiv Gupta #EducationIsValue💡 #Apple #DigitalAdvertising #Privacy
U of Digital
Professional Training and Coaching
We educate teams on topics like #Programmatic, #AdTech, #ConnectedTV, #Identity, #CleanRooms, and much more...
About us
Our mission is to bring clarity to the complex and ever-evolving digital marketing ecosystem through engaging, ongoing education. We bring in experts from across the industry to educate individuals and teams on hot topics like programmatic, data privacy, identity, connected TV, clean rooms, and more. We believe that education should be multi-modal (online, in-person, video, audio, etc.), in order to meet the learner where they are, and that education should be an ongoing journey, not a singular event. We transform teams at companies like Google, Criteo, StackAdapt, TikTok, Indeed, Reddit, Quantcast, Lotame, GumGum, and more, so that they can create better outcomes for their own careers and their organizations. #KnowledgeIsPower #LearningIsFun
- Website
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http://www.Uof.Digital
External link for U of Digital
- Industry
- Professional Training and Coaching
- Company size
- 2-10 employees
- Headquarters
- San Francisco
- Type
- Privately Held
- Founded
- 2018
- Specialties
- adtech, programmatic, digital marketing, education, sales training, martech, technology, advertising, and digital advertising
Locations
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Primary
San Francisco, US
Employees at U of Digital
Updates
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U of Digital reposted this
#HappyFriday from U of Digital!
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U of Digital reposted this
Head of Marketing @ Rockerbox 👉 VP Marketing | 3x B2B Series A/B Marketing Executive | B2B Revenue Leader | Mom of 2
First rule of marketing: Always be flexible. Everyone is talking about MTA + MMM right now. Triangulation, diversified measurement, calibration— it all boils down to this: how should I be looking at my marketing data to make decision? We have been talking about this over at Rockerbox for awhile, and even had a low-lift, internal webinar planned to talk through leveraging MMM + MTA together... But what we didn't expect? Hundreds of people to register right out of the gate. We realized that if we were going to start the conversation, we wanted to make it as impactful as possible. So I set out to find the best thought leaders to join Ron Jacobson and Kelsey Kearns in diving deep into the question of methodologies. And? I found them—and we're looking forward to having an engaging conversation around triangulation, MMM + MTA next week! This is one of the cornerstone topics for consumer marketers right now, and I can't wait to hear what Myles Younger of U of Digital and Tylynn Pettrey of Chalice Custom Algorithms bring to the conversation! See you there? (You know where to look)
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🚨Webinar: Multi-Touch Attribution 🫱🏽🫲🏼 Marketing Mix Modeling Join Rockerbox along with U of Digital’s Myles Younger on ~July 23, 2024, at 1 p.m. ET~ for an insightful measurement session titled- MTA + MMM: How to Combine Powerful Measurement Methods for Better Results Because why choose between the two when you can leverage both for maximum impact? Together, they’re a dynamic duo for setting high-level budgets & optimizing spend within marketing channels! 🚀 Hosted by: - Ron Jacobson, CEO/Co-Founder, Rockerbox - Kelsey Kearns, Head of CS, Rockerbox - Myles Younger, Head of Innovations & Insights, U of Digital Don't miss out, register now! ⏳ *NEXT TUESDAY, July 23, 2024, at 1 p.m. ET* #KnowledgeIsValue #Webinar #MarketingStrategy #MTA #MMM #DataDrivenMarketing #MarketingInsights
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Proud to have you, Sharad!
Business Development | Strategic Partnerships | GTM | MarTech | AdTech | SaaS | GenAI | ex-Twitter| ex-Uber
Proud member of U of Digital's Expert Network!
Expert Network 2024 was issued by U of Digital to Sharad Vivek.
credly.com
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U of Digital reposted this
Question for #adtech & #martech buyers: If you're "shopping" for a new piece of tech (e.g. CDP, ID Solution, DSP, etc.) where do you go first to learn about it? (how it works, positioning, pros / cons, comps to other tech, use cases, etc.) Is it the company website, G2, schedule a call with a rep, something else? Where do you go second? What research tools do you find to be the most useful and why? Beth Kirsch Andrew Tweed Vinny Rinaldi Sam Faillace Therran Oliphant Michelle Butz Carly Costantino Michael Treon Justin Scarborough Amy Hu Lauri Vela Geoffrey Sanders Pauline Reader Lauren Chaplin Stephen Tompkins
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Keep your 👁️ on the prize & not on the 🍪’s demise. Shout-out to Adam Klee for including our own Shiv Gupta’s thoughts in his AdExchanger Opinion piece titled “If You Have A Multifaceted Privacy Strategy, Deprecation Deadlines Don’t Matter.” “Rather than preparing for a single technical change, like the loss of the cookie, it’s best to prepare for a broader industry shift toward greater consumer awareness & autonomy.” - Adam Klee “Now, more than ever, you need a strategy,” - Shiv Gupta ________________________ Want more knowledge on Identity & Identity Strategy? Get U of Digital’s deck “Calling BS on Identity” from Shiv’s presentation at the 2023 AdMonsters Ops 100% FREE here: https://lnkd.in/gp83-VuX ________________________ #StrategyIsKey 💡
If You Have A Multifaceted Privacy Strategy, Deprecation Deadlines Don’t Matter | AdExchanger
adexchanger.com
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“We need to get rid of 3rd Party 🍪’s sooner rather than later, embrace what Privacy Sandbox & new-age ID solutions provide to us, & move on to bigger & better things.” Welcome back to the U of Digital Newsletter! This week’s news, artfully compiled & curated to keep your industry expertise sharp. Click the 🔗 for the full 📰: https://lnkd.in/gFUGckiW ———————————— “We’re not trying to be the smartest people in the room, we’re trying to make as many people in it as smart as possible.” - Shiv Gupta #EducationIsFutureProof💡
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U of Digital reposted this
Ad Tech: WE SOLVED THE COOKIELESS FUTURE, LOOK HOW AWESOME OUR FUTUREPROOF ID SOLUTION IS, HERE'S THE DATA! Also Ad Tech: PRIVACY SANDBOX ISN'T READY, WE'RE ALL EFFED IF THEY DEPRECATE COOKIES, HERE'S THE DATA! Which one is it?
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U of Digital reposted this
Alright, ad tech aficionados and curious onlookers, gather 'round because you're in for a treat. If you think the world of digital ads is all jargon and cookie crumbs, Myles Younger of U of Digital is about to blow your mind. Picture a guy who starts his day with an everything bagel, because why settle for anything less when you can have it all? Myles takes that same philosophy and smashes through the digital fog like a tech-savvy Hulk. From his days at Media.Monks to diving into the shark-infested waters of U of Digital, Myles has been on a relentless quest for ad tech mastery. Imagine a journey where every twist and turn is more unexpected than a Kardashian’s next headline. This isn’t just a career—it’s a digital odyssey, and Myles navigates it with the finesse of a samurai slicing through the industry's BS. He starts his mornings in a bacon-sizzling zen state before diving headfirst into the chaos of digital demands. By the time his computer screen lights up, he’s ready to turn data into gold and anxiety into innovation. Myles doesn't just play the game; he rewrites the rules and then dares the rest of us to keep up. So, if you're ready to ditch the fluff and get a front-row seat to the real deal, dive into this article. It's part masterclass, part stand-up special, and all genius. Trust me, you’ll come out the other side seeing ad tech in a whole new light. Click the link, sit back, and enjoy the ride. #adtech #marketing #media https://lnkd.in/gNQjbj_N
The AdTech Adventurer: Myles Younger’s Recipe for Success - ADOTAT with Pesach Lattin !
https://www.adotat.com