User Interviews

Last week, we wrapped Season 3 of our Awkward Silences podcast. Here are 3 themes we observed across our episodes: 1️⃣ Researchers are working to connect their work to the wider business: --> Strengthening and clarifying stakeholder relationships --> Upleveling business know-how, such as financials --> Investigating their org structures to uncover decision hierarchies 2️⃣ The "non-researcher" continues growing their research skills: --> PMs and designers are prioritizing foundational UXR knowledge --> The goal is "customer intuition" to help make better decisions --> Some insights beats none every time, especially for small teams 3️⃣ UXRs are adapting their toolkits for new technology: --> More are asking "How might I use..." in relation to AI --> Many are using freed time to sharpen core skills, like synthesis --> New tech is unlocking space to grow insight socialization, stickiness Our thanks to all of Season 3's guests for their time and insight: Caroline Morchio, Jonathan Widawski, Auzita I., Judd Antin, Dave Hora, Christiana Lackner, Tyler Wanlass, Claudia Natasia, Nadyne Richmond, Julian Della Mattia, Victoria Sakal 🏴, Lauren Stern, George Whitfield, Ruby Pryor, Jim Morris, and Bryan Dosono, PhD. Be sure to subscribe to Awkward Silences wherever you get your podcasts—we'll be back with Season 4 later this year!

Ben Wiedmaier did a heckuva job going through all of our 🔥 episodes from this past season to extract the trends defining research today. (The second finding about non-researchers is an especially good read for all of my #design #product #marketing friends here)

📚 Resource Roundup: Participant/Customer Panels 👥 According to the 2024 State of User Research Report (see below), only 10% of #UX professionals surveyed report using an internal database when they need to recruit their own customers for research or feedback. That seems low, especially for a community known for creative solutions to ongoing bottlenecks or pain points. (I mean think of all the DIY templates!) Composing emails, contacting Success or Customer teams for names, and all that follow up and scheduling seems like it would force folks to find solutions. So I wanted to share some resources to get started thinking about building panels. #ReOps folks love panels. They're perfect not just for research, but things like insights communities and customer advisory boards. When it's easier to connect with users and customers, more learning happens and—as any UXR knows—decisions get better. The product improves. If you have time blocked for learning and are curious what it takes to build one of these panels (which saves time, helps scale insights, and offers control), check out the following articles. Hopefully they'll increase that 10%! What is a panel and how to build one ⤵️ https://lnkd.in/gBbCZTty How opt-in forms power panels ⤵️ https://lnkd.in/gNtn95qU How panels smooth research logistics ⤵️ https://lnkd.in/gcVDbt4r Why if you have brand fans, you have a panel-in-waiting ⤵️ https://lnkd.in/gBGQmBx3

Bring the impact of research to the entire team with quick observer sign up 🙋 You can now share a page where collaborators can sign up to observe upcoming sessions in just a few clicks. See the feature in action with Wen Zeng, Sr. Product Designer at UI, as she walks through how she’s been using observer sign up to invite teammates to her own research. More details here: https://lnkd.in/guGjP5Kt

There's a new free download in our research template library. Introducing the Buyer's Guide: A Checklist For Choosing a Participant Recruitment Platform. Comparing research tools can be daunting when the stakes are high. We break it down for you: ✅ Questions to ask when evaluating tools ✅ Definitions of key research recruiting features ✅ Use cases you'll want to consider Download the Buyer's Guide (plus a bunch of other free resources) from our free research template library https://lnkd.in/gnN7vVu7

A look at reported #UX research buy-in across a few industries, based on our State of User Research Data. Although peers are consistent, leadership varies!

"The more complex the technology, the more you need #UX research." 👏 Dashlane's Caroline Morchio unpacks why in the latest episode of the Awkward Silences podcast (S3 Finale!). Episode link in the comments below ⤵️

Need help deciding how to manage your research participant recruitment? We compiled a buyer's guide with all the questions to ask and features to consider. It also includes a downloadable template to customize for your team's needs. Check it out to make the best choice for your #UX tool stack ⤵️ https://lnkd.in/g_mGKN5V

📺 Did you catch our live panel discussion where we delved into key insights from our State of User Research Report!? Our in-house moderator Ben Wiedmaier chatted with UXperts Jane Davis from Maze and Sara Riedel from ZoCo Design about hot topics like: 🫶 Securing stakeholder buy-in and increasing UX visbility 🎭 Outlooks on the industry and predictions 📈 ReOps as scalers and enablers in an organization Speaking of ReOps, check out this clip where Jane Davis shares more about scaling your org’s research with ReOps. 👉Hear this and much more in the on-demand recording. https://lnkd.in/gxhkzrBA #UXResearch #Webinar #ReOps

We are excited to share that our very own Caroline Morchio appeared on the season 3 finale of the UX podcast, Awkward Silences! In this interview, Caroline discusses UX research best practices at a security-minded organization like Dashlane, and why UX is crucial to ensuring good security outcomes. Give it a listen! https://lnkd.in/gMJgk4pb User Interviews