Vault49

Are you wondering how Vault49 delivers cultural momentum leading to global growth for Guinness, Propel, Lay's, and more? Read on...

We’ve been planning something. More info and details on how you can join Vault49 and Craig Black in NYC for a night of collaboration, inspiration, and creative play coming soon…

Fast becoming a Vault49 icon, our design for a Mexican Limited Edition to celebrate Day of the Dead was so successful that it became (and remains) Diageo's most successful innovation launch. Ever. Since then, this Smirnoff LTO has become a permanent fixture in Mexico, is now sold in multiple markets around the world (including its most recent launch in the UK), and has also been extended into the Smirnoff Ice line. From our initial cultural immersion through to delivering a truly standout in-bar moment using UV inks, plus delivering some of the most impressive (and on-going) results we've ever seen for a Limited Edition, you can read our revamped Smirnoff X1 Spicy Tamarind story on our website: https://lnkd.in/eYa8uHgj

Are you a London-based Creative Director on the 👀 for a new opportunity? We're hiring, here's what we're looking for: - At least 10 years' experience in 360 branding and packaging design - A passionate creative leader who takes joy in developing their team - An inspiring and engaging storyteller - Someone who values the importance of holistic brand thinking - A true collaborator, both internally and with clients - Someone with an established industry presence - A Creative Director who lives, breathes, and loves brands, culture, and craft (just like the rest of us at Vault49) We offer a range of benefits including our hybrid policy, spending Tues–Thurs working together in the studio, with the flexibility to work from home on Mondays and Fridays. If this sound like you and you'd like to find out more, send your CV and portfolio to: [email protected]

New launch! Our London studio's hand-illustrated design for Hard Mountain Dew in the Philippines is finally out in the world. It's a hard YES from us.

Cresta Awards is a global platform that honors creative excellence in advertising and marketing communications, with a jury made up of people from all over the world, and from every corner of the creative industry. So we're pleased to share that Sam Wilkes, Creative Director of our New York studio, has been invited to the jury for 2024. Find out more about this year's awards here: https://lnkd.in/e7ix8aTN

London, do we have your attention? We’re on the hunt for our next Creative Director to help lead our London studio into the next chapter of Vault49. Could this be you...? ✏️ At least 10 years' experience; a Creative Director with a background in 360 branding and packaging design 🙌 A passionate team leader who takes joy in developing their team and helping them flourish 📖 A natural born storyteller who will engage and inspire senior clients as well as the broader Vault49 team 🧠 A creative who values the importance of holistic brand thinking, and working collaboratively with our client management and strategy teams 🤩 An industry presence that makes people stop and take notice 🖤 Someone who lives, breathes, and loves brands, culture, and craft It's also worth noting that we offer a range of benefits, including our hybrid policy where we spend Tuesday–Thursday working together in the studio, with the flexibility to work from home on Mondays and Fridays. Interested? Want to learn more? Send your CV and portfolio to us at: [email protected]

☀️ Our drink of choice on a sunny day like today? It has to be Casatera. Collaborating with the brand's founders George Cultraro II and Kyle King, we built the Casatera brand story from scratch, developing a design strategy, visual identity, and packaging that would connect with a new generation of luxury consumers looking for a new (and premium) Tequila drinking experience. A warm welcome, best served cold: https://lnkd.in/ekzd27WW

Hardworking design for hardworking hydration, did you know that Propel's sales grew a staggering $400m in the first year post-rebrand? Redesigned in collaboration with PepsiCo Design & Innovation, we worked on everything from packaging to POS to Propel’s website, disrupting the hydration category and elevating the brand. Find out how in our refreshed website case study: https://lnkd.in/enQAtp95

What's hot in food and beverage right now? Last month we went to the Summer Fancy Food Show in NYC to check out the latest and greatest from across the speciality food and beverage industry. After an inspiring day connecting, learning and (most importantly) sampling, we've put together an overview of the tastiest strategic and design trends that caught our attention – take a look below. Want to delve into any of these further? Get in touch, we love to share! H/T to Specialty Food Association for such a delicious event.