VeraViews is pleased to share its inclusion in the TAG registry through Verasity. TAG is the leading global certification program fighting criminality & increasing trust in the digital ad industry. Find Verasity on the TAG registry here: https://lnkd.in/eQsdq8Ss
VeraViews
Advertising Services
VeraViews is an open ledger advertising ecosystem built around 'Proof of View' (PoV) adfraud identification technology.
About us
VeraViews is an open ledger advertising ecosystem built around Verasity's patented 'Proof of View' (PoV) fraud identification technology. With transparent IVT tracking for publishers, and auditable campaign statistics for brands, VeraViews is the most powerful and auditable solution for preventing ad fraud. Now integrated with Brightcove.
- Website
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www.veraviews.com
External link for VeraViews
- Industry
- Advertising Services
- Company size
- 11-50 employees
- Type
- Privately Held
- Founded
- 2017
Employees at VeraViews
Updates
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AdTech Workshop - Lesson 5: What is blockchain technology? You might think blockchain is only related to digital assets, but it goes beyond that. Blockchain is a decentralised, tamper-resistant digital ledger used for various applications, including advertising. At VeraViews, we leverage blockchain technology to record adview data, ensuring transparency and preventing fraud within the advertising ecosystem. This not only secures the data but also builds trust between all parties involved. Stay tuned as we dive deeper into these essential topics in our AdTech Workshop Series! Got questions? Drop them below! 👇 #VeraViews #Workshop #AdTech #Blockchain #DigitalAdvertising #FraudPrevention #Transparency
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AdTech Workshop - Lesson 4: What does "open ledger advertising ecosystem" mean? An open ledger advertising ecosystem is a system where ad data is recorded on a transparent, tamper-resistant blockchain. This approach ensures that all ad campaign data is auditable and verifiable by all parties involved. At VeraViews, we utilise this open ledger method to provide clear, tamper-proof data, fostering trust and accountability throughout the ad process. Stay tuned as we continue to break down key concepts in our AdTech Workshop Series! Got questions? Drop them below! 👇 #VeraViews #Workshop #AdTech #OpenLedger #Blockchain #DigitalAdvertising #AdTransparency
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🏮 Here's an exciting update for you... Did you know that Verasity will have a branded booth at WebX 2024 in Tokyo? Swing by to meet our team, that are eager to showcase our latest advancements and discuss how we can drive innovation together. Come visit us and explore the cutting-edge solutions we have to offer in the Web3 space. Don't miss out – see you there! https://webx-asia.com/ Take a look for a sneak peak at our booth. Drop us a message in the comments or our inbox if you want to catch up... #WebX2024 #VerasityBooth #Web3Tech #VeraViews #Event #MeetTheTeam
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AdTech Workshop - Lesson 3: Why is transparency important in online advertising? Transparency is key to building trust between advertisers and publishers. It ensures that all parties have access to verifiable data on ad performance, fostering confidence in the ad ecosystem. At VeraViews, we champion transparency through open ledger principles, providing tamper-proof data on ad campaigns. This approach allows everyone involved to access and verify performance metrics, ensuring accuracy and trustworthiness. Stay tuned as we delve into more essential topics in our AdTech Workshop Series! Got questions? Drop them below! 👇 #VeraViews #Workshop #AdTech #Transparency #DigitalAdvertising #AdCampaigns #OpenLedger
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AdTech Workshop - Lesson 2: Understanding video ads and how they work... Did you know there are different types of video ads? The main ones, according to the IAB, are: - In-stream ads - Accompanying Content ads - Standalone ads - Interstitial ads These ads are essential for monetising content and reaching your target audience. But maximising revenue from video ads is about more than just placement. At VeraViews, we specialise in understanding the best video strategy for you. We ensure your site is monetised and your audience is reached, while also preventing ad fraud. Our advanced solutions can detect if ad impressions are genuine, protecting publishers and advertisers from fraud. Stay tuned for more in our AdTech Workshop Series! Got questions? Drop them below! 👇 #VeraViews #Workshop #AdTech #VideoAds #AdFraud #DigitalAdvertising #AdTechSolutions
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🚨 Ad fraud continues to be a major hurdle in digital advertising. But what aspect do you find the most challenging to tackle? According to our latest poll, Click Fraud is the toughest to detect and prevent, with 48% of the vote. This type of fraud involves generating fake clicks on ads, either manually or through automated bots, leading to wasted ad spend and skewed metrics. Following closely is impression fraud at 43%, where fraudsters create fake ad impressions through bots or inflated traffic numbers, misleading advertisers about the true reach of their ads. Domain spoofing, where fraudsters disguise low-quality sites as premium ones to attract higher ad spending, and ad injection, which inserts unauthorised ads into web pages without consent, are also significant threats, though they received fewer votes. Dive into the conversation and share your insights! How do you approach these challenges in your strategies? #AdFraud #DigitalAdvertising #AdTech #FraudPrevention #AdSecurity #VeraViews
Ad fraud remains a significant challenge in digital advertising. But, which part of ad fraud do you find most challenging to detect and prevent? Vote now and join the conversation! #AdFraud #DigitalAdvertising #AdTech #FraudPrevention #AdSecurity #VeraViews
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AdTech Workshop - Lesson 1: What is ad fraud, and why is it a problem? Let's start with the basics. Ad fraud is the practice of falsely representing ad impressions or clicks to generate illegitimate revenue. This deceptive activity not only skews performance metrics but also drains billions of dollars from advertisers each year. But, the impact of ad fraud extends beyond financial losses. It undermines the trust between advertisers and their partners, as well as between brands and their audiences. At VeraViews, we tackle this issue head-on with advanced fraud detection technology, ensuring your ad spend goes towards genuine engagements and real results. Stay tuned as we break down these critical topics throughout our Adtech Workshop Series! Got questions? Drop them below! 👇 #VeraViews #Workshop #AdTech #AdFraud #DigitalAdvertising #FraudDetection
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Tokyo, here we come! 🌏 The team is heading to Tokyo for WebX 2024 in just one month! Who will we be seeing there? Join us as we dive into the world of #Web3 and connect with industry leaders at this incredible event. Mark Firth, Daniele Hodgson, Sandip Ray, Daniel and our marketing team will all be there to represent and spread the word on our latest in Web3 innovation. Be sure to connect with us if you want to catch up... See you there! https://webx-asia.com/ #WebX24 #Verasity #Team #Innovation #Tokyo #VeraViews
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Welcome to the VeraViews AdTech Workshop! 🌞 Want to enrich your knowledge and stay ahead in the adtech game? Join us over the next month as we dive deep into the essentials. Each week, we'll be answering these crucial topics: 1. What is ad fraud, and why is it a problem? 2. Understanding video ads and how they work... 3. Why is transparency important in online advertising? 4. What does "open ledger advertising ecosystem" mean? 5. What is blockchain technology? 6. How do advertisers know if their ads are actually being seen by real people? 7. What does "Proof of View" technology do? Follow along, engage with us, and boost your understanding of the digital advertising landscape. Have a question? Comment below and let's learn together! #VeraViews #Workshop #Adtech #DigitalAdvertising #Blockchain #Transparency #ProofOfView #AdFraud #VideoAds #OpenLedger