Veritonic

Embrace the Power of Audio Advertising! Did you know? Over half of consumers (51%) value brands that tailor their audio and podcast ads to fit their interests and needs. Moreover, 30% of listeners share that these ads have a positive impact on their mental health. It's clear: personalized content isn't just a trend—it's a game changer. Are your ads resonating with your audience on a deeper level? 🎯 Test and optimize your strategies for success today! https://hubs.la/Q02FTqF10 #AudioAdvertising #PodcastAds #ConsumerInsights #Personalization #MarketingStrategy

How Often Should You Play Your Audio Ads? Finding the right frequency is key to making a lasting impact with your audio ads! According to our latest findings... ✅ Twice Per Day: 53% of consumers find hearing the same audio ad twice in a day helpful for brand recall! It's a sweet spot that boosts memorability without annoyance. ❌ Beware of overplaying! 55% of consumers report that hearing an audio ad three times or more in a single day annoying. This can lead to a 36% drop in purchase intent. Strike the perfect balance with your ad frequency to maximize engagement and avoid consumer fatigue. Dive further into our latest insights for more tips on optimizing your audio ad strategy: https://hubs.la/Q02FTCLD0 #AudioAdvertising #AdFrequency #ConsumerInsights #VeritonicResearch

NEW DATA: Discover the Power of Audio Advertising! 🎧 Are you missing out on the potential of audio ads? Our latest research reveals eye-opening insights that challenge conventional media strategies, including... Purchase Intent: It's not just about memory—it's about action! Over 50% of consumers are more likely to make a purchase after hearing an audio or podcast ad compared to other channels, such as billboards. Don't overlook the power of audio. Discover more insights from our latest study and rethink your media mix today: https://hubs.la/Q02FTxLS0 #AudioAdvertising #MarketingInsights #VeritonicResearch #MediaStrategy #BrandSuccess

Discover why podcasts are becoming essential for B2B marketers! From targeted reach to building thought leadership & measurable ROI, integrating podcasts into your omni-channel strategy can unlock new opportunities for engaging niche audiences. Check out our latest blog post for more: https://hubs.la/Q02F3p210 #B2BMarketing #PodcastAdvertising #ThoughtLeadership

Ready to measure the impact of your audio campaigns? Download our free one-sheet "5 Things to Consider When Running a Brand Lift Study for Audio" and get started on optimizing your brand perception today! https://hubs.la/Q02DW9q40

Looking for an insightful read? Discover how #OctaveAudio utilized our platform to uncover deep insights into campaign impact and audience engagement. Dive into our featured case study to see how specific audio ad elements drove brand perception and intent: https://hubs.la/Q02DW9WW0

Dive into the world of audio campaign measurement with industry experts! Join Gretchen Smith, Sky Opila, and Bryan Barletta in an exclusive panel from #AIS2023 on Attribution & Brand Lift in audio to learn how data-driven insights are shaping successful audio strategies. Watch here: https://hubs.la/Q02DW3d90

Our Audio Attribution solution goes beyond basic data to offer benchmarks, engagement insights, and cross-podcast listenership analysis. Maximize your ROI and optimize your campaigns with confidence. Contact us today to schedule a demo: https://hubs.la/Q02DWblR0 #AudioAnalytics #ROI #MarketingIntelligence

🎙️ Dive into this episode of The Sonic Truth to learn more about the future of audio branding with Ryan Rose of JoneKiri! You'll learn how brands are leveraging audio for intimacy and engagement, what's on the horizon in terms of trends and predictions in audio, & more. Listen here: https://hubs.la/Q02C_WWg0 #AudioBranding #TheSonicTruth #JoneKiri

Discover how Sport Clips and Play Audio Agency leveraged our predictive and Creative Measurement tools to craft their most compelling audio ad yet! Dive into the case study to see how they optimized voiceover assets for maximum engagement and effectiveness: https://hubs.la/Q02C_N470 #AudioAdvertising #CreativeMeasurement #sportclips #playaudioagency