Podcast recommendation! Vidmob’s CEO Alex Collmer joins Advertising Week's Global Chairman Matt Scheckner on the Great Minds podcast to chat about the #CreativeData industry, how #AI has become a marketer's key tool for competitive advantage, and the evolution of Vidmob over the decade as AI has changed the #AdTech landscape.
About us
Vidmob is the creative data company. Its AI-based software improves creative and media performance by helping brands and agencies derive their own custom creative best practices, and ensure that those learnings are applied across all flighted media. Vidmob’s approach to using creative data drives brand consistency, reduces creative and media waste, and increases overall business performance across the funnel. As the industry pioneer and leader in creative data, the power of Vidmob’s platform lies in its integrations across the digital ad ecosystem, its analysis of every creative attribute – combined with their associated performance – for over 18 million ad creatives and its unique approach combining human insight and machine data. A portion of every dollar Vidmob receives helps provide access to technology through product donation and technology education through its 501 (c)(3) Vidmob Gives. The company has received over $210 million in venture funding, backed by industry leaders like Adobe, and has received numerous awards including Ad Age’s Best Places to Work and Digiday’s Most Innovative Technology Award.
- Website
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http://www.vidmob.com
External link for Vidmob
- Industry
- Software Development
- Company size
- 201-500 employees
- Headquarters
- New York, New York
- Type
- Privately Held
- Founded
- 2014
- Specialties
- Video, Creative Network / Marketplace, Stories Creative Solutions, Mobile-Optimized Video, Templated & Ready-Made Video, Original Content, Animation, Augmented Reality, Narrative Content, Data Analytics, Performance Analytics, Creative Insights, Agile Creative, Social Video, Convert Images to Video, Original Asset Production, Interactive & Immersive Creatives, and Intelligent Creative
Locations
Updates
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Tracking qualitative aspects of ad creative can be challenging. Vidmob’s proprietary AI models can turn creative decisions into data and tie them to creative performance metrics. That creative data can then be applied across your entire content supply chain for efficiencies and improved KPIs. Learn more on how AI can revolutionize your creative measurement. https://lnkd.in/grVRAGUR #CreativeMeasurement #AI #Marketing #CreativeData
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Tracking qualitative aspects of ad creative can be challenging. Vidmob’s proprietary AI models can turn creative decisions into data and tie them to creative performance metrics. That creative data can then be applied across your entire content supply chain for efficiencies and improved KPIs. Learn more on how AI can revolutionize your creative measurement. https://lnkd.in/grVRAGUR #CreativeMeasurement #AI #Marketing #CreativeData
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Staying ahead of adtech requires more than chasing trends—it's about understanding each platform's unique personality. While platforms like Facebook and Instagram might seem interchangeable, Pinterest remains a standout with its distinct strategy. Advertising Week features Strategist Melissa Herold (she/her) and Vidmob's latest insights on how to align ad creative with Pinterest-specific behaviors to drive improved results. #Adtech #CreativeData #Pinterest #CreativeStrategy #Marketing
Harnessing the Growth of Pinterest Users to Boost Brand Performance
https://advertisingweek.com
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Dismissing campaign creative in modeling means measurement tools are overlooking a crucial factor: the creative context and elements that actually drive a consumer response. First-party creative data fills this gap, providing essential insights into why ads work. Read more from Alex Collmer in MarTech Cube. #CreativeData #CreativeMeasurement #AI
The Last Measurement Frontier: Why Advertising Needs Better Creative Data
https://www.martechcube.com
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We Need Your Help! Voting for SXSW 2025’s PanelPicker® is open and we need your help to get our panel selected. Our session is titled "How AI is Helping Big Advertisers Be More Diverse," and it features Alex Collmer, CEO of Vidmob and Asmita Dubey, Chief Digital & Marketing Officer at L'Oréal. Go to the Panel Picker, log in or create an account, and cast your vote for Vidmob’s session. Thanks for your support! #SXSW2025 #Vidmob #AI #Diversity #CreativeData
How AI Is Helping Major Advertisers To Be More Diverse
panelpicker.sxsw.com
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Maintaining brand consistency across global creatives is tough. Good news is, there’s AI for that! Vidmob’s AI-driven creative scoring helps ensure your brand is consistently and accurately represented in digital ads as well as meets platform best practices. Stop guessing and know your brand is protected and your ads are built to perform. Download “Maximize Media Impact With AI-Driven Creative Insights” to learn more about how marketers are using AI to stay on top of creative across platforms here: https://lnkd.in/grVRAGUR #BrandConsistency #AI #CreativeAnalytics #Marketing
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Current creative effectiveness measurement methods are not working. Does that sound familiar? You’re not alone. Vidmob commissioned a study with Forrester to explore the significance of creative effectiveness in maximizing media investment. Of 323 marketing leaders surveyed, 76% of respondents said their advertising effectiveness is weakened by ineffective creative and/or the inability to measure creative effectiveness. 45% said their current testing methods are time-intensive and/or costly, or nonexistent. 32% said they can only measure creative effectiveness post-media flight. Vidmob’s best-in-class creative data platform can turn all your subjective creative decisions into data. With your own creative data, you can inform new creative strategies, measure creative performance, and optimize creative and media decisions throughout your creative supply chain. Download the study to learn more about how AI-powered creative data is improving creative effectiveness measurement. #CreativeEffectiveness #AI #CreativeData #Measurement
Maximize Media Impact With AI-Driven Creative Insights
https://www.vidmob.com
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We're Growing! 🌟 Please welcome Zakiyya Amatullah-Wali as Director of Customer Success and Xuan Pham as Director of Revenue Operations. They bring a wealth of experience in account management, customer success, go-to-market strategies, and revenue operations. We can't wait to see the incredible impact you'll make in our growth. #Hiring #NewTeamMembers #CustomerSuccess #RevenueOperations #Growth
Vidmob announces two new strategic hires Know more:- https://lnkd.in/dhDn5Wz2 Zakiyya Amatullah-Wali #xuanpham #vidmob #martechcubenews #marketingtechnology #digitalmarketing #technology #marketing #martechcube
Vidmob announces two new strategic hires
https://www.martechcube.com
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📣 We're excited to reveal the findings from “Maximize Media Impact With AI-Driven Creative Insights!” The study was commissioned by Vidmob and conducted by Forrester Consulting to explore the significance of creative effectiveness in maximizing media investment, surveying 323 B2C marketing leaders. Among the key findings: 71% argue that improving creative quality is critical to drive brand growth Effective creative is crucial for advertising effectiveness: 63% of respondents agreed, with 64% stating that improving creative effectiveness is one of their top business priorities in the next 12 months. Marketers are increasingly turning to AI-based solutions, with expectations that AI-driven creative analytics will enhance creative quality and efficiency while boosting revenue. Download the full study to learn how AI-powered creative data is transforming marketing strategies. #CreativeData #CreativeEffectiveness #AI #Study
Vidmob B2C Marketer Research: Maximizing Advertising Effectiveness with Creative Insights
adweek.com