Ad Age has shared their favorite ads of 2024, and “Thanks for Coke-Creating” from WPP Open X, led by VML, made the list! Check out the work, which celebrates the creative interpretations of The Coca-Cola Company logo around the world: https://lnkd.in/efeMCkcd #WPPOpenX #VML #VMLBX #BrandExperience
About us
VML is a global powerhouse born from the unification of Wunderman Thompson and VMLY&R — two of the world's most powerful and accomplished creative agencies with complementary capabilities and geographic strengths. We have an industry-unique opportunity to provide our client partners with a fully integrated offering across brand experience, customer experience and commerce practices — powered by deep data and technology experience. For more information, visit www.vml.com.
- Website
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http://www.vml.com
External link for VML
- Industry
- Advertising Services
- Company size
- 10,001+ employees
- Headquarters
- New York, New York
- Type
- Public Company
- Specialties
- Advisory, Brand Experience, Brand Identity, Commerce, Customer Experience, Data & Insights, Discoverability (Organic/Paid Search), Experiential Marketing, Government Practice, Health Practice, Inclusion Experience, Innovation, Mobility, One-to-One Email Marketing, Paid Media, Public Relations, Social Media, Strategic Studios, Technology, and Vault (Production)
Locations
Employees at VML
Updates
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VML and Contentful have released a comprehensive guide to enhancing customer value through effective content strategy and management. Download ‘Controlling Content Chaos’ today: https://lnkd.in/eRtUjjZc #VML #VMLCommerce #VMLEnterpriseSolutions VML COMMERCE VML Enterprise Solutions
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“As an agency, you want brave clients.” Colgate-Palmolive’s Diana Haussling and VML’s Jon Cook joined a fireside chat with Brand Innovators at Cannes Lions International Festival of Creativity, covering the limitless creativity and innovation that goes into marketing legacy brands. In case you missed it, watch the session on demand here: https://lnkd.in/ee3cQ6nj #VMLCannes #CannesLions #CannesLions2024
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Spend two minutes with Debbi Vandeven, VML Global Chief Creative Officer, in this Muse by Clio feature. She shares her main strength as a creative person, how she’s paying it forward with the next generation of creatives, and more. 👉 https://lnkd.in/eGUC7Hfj #VML
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“In today’s digital first marketing and media world, why would a company purely air a campaign that makes the hair stand up on the back of your neck, when the real response you want is for people to open their wallets?” Beth Ann Kaminkow, VML Global Chief Commerce Officer, showcases how Olympic-level marketing in 2024 is all about bringing ‘brand love’ and ‘brand buy’ closer together. Read more via Forbes: https://lnkd.in/geFjWSDv VML COMMERCE #VMLCommerce #Paris2024 #Olympics
Redefining Performance: Paris Is The Olympics Of Commerce
social-www.forbes.com
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Co-creative futures are here! 👇 Gen Z is redefining shopping as a form of self-expression. Did you know 60% of US Gen Zers choose brands that reflect who they are? Brands are now giving consumers creative control over their products. Dive into the trends shaping our future in our Future 100 report: https://bit.ly/48WEt2a For more information on futures consultancy or The Future 100 please contact 👉 [email protected] #WeAreVML #FutureFridays #Future100
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Proud to expand our long-standing relationship with Colgate-Palmolive with a commitment to driving digital transformation and exponential growth for its brands on Amazon. Led by VML’s Amazon Center of Excellence in Luxembourg, and in partnership with GroupM’s Wavemaker, VML will harness WPP’s proprietary Amazon tech stack, which includes our market-leading Amazon Marketing Cloud (AMC) Insights solution, to enable greater visibility into Colgate’s marketing and business performance, along with highly effective, tailored activations across retail, content, media and measurement across the Amazon ecosystem. https://lnkd.in/ew4mqP6x #VML #WPP
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“I love where our industry is right now. Creativity is at an all-time high.” Jon Cook, VML Global CEO, joins Charles Day on the Fearless Creative Leadership podcast to discuss navigating mergers, the impact of AI, and qualities of good leaders. Listen now: https://lnkd.in/gXubHCs6 #VML
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Throughout her career, she's traveled the world. And wherever she goes, when they learn she's from Kansas City, many times the first question she gets is one about the Wizard of Oz. Find out how VML’s Global CCO and this year's Titanium Jury President Debbi Vandeven learnt to embrace the timeless lessons of this classic story throughout her journey along the road to greater creativity. Watch her Cannes Lions International Festival of Creativity session: https://lnkd.in/ejqrQz-i #VMLCannes #CannesLions2024
Over the Rainbow: Let Knowledge, Heart and Courage Guide You
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Analog Travel 📸🌍 Gen Z is reviving nostalgia by choosing analog over digital for their travels. From Polaroid cameras to camcorders, this generation is embracing #LudditeMode to fully engage with their surroundings. Check out the Future 100 report to discover how 16% of young travelers are opting for old-school tech and why getting close to nature is driving this trend. https://bit.ly/48WEt2a #WeAreVML #FutureFridays #Future100 #AnalogTravel
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