News just in 🙌 David Tiltman will be speaking at Cannes Lions Deconstructed. Join Contagious and #WARC in London on Tuesday, July 9th, for Cannes Lions Deconstructed. This event will feature industry experts, jurors, and winners discussing what it took to win a Lion at this year's Cannes Lions International Festival of Creativity. Contagious trend talks—"Dumb Like a Fox" and "Guttertech & Make-do Media"—offer an independent deep-dive into this year's festival hot topics. Get your tickets today and enjoy an evening of inspiration, an open bar and plenty of food 👉 https://loom.ly/9auZicw The question is, will he bring the tea? #CannesLions #BoldMindsBoldMoves #Event #London
WARC
Advertising Services
London, Greater London 44,710 followers
WARC helps ambitious marketers make bold moves.
About us
WARC provides the latest evidence, expertise and guidance to make marketers more effective. Our clients include the world's largest advertising and media agencies, research companies, universities and advertisers. WARC also publishes leading journals including Admap and the Journal of Advertising Research. In addition to its own content, WARC features advertising case studies and best practices from more than 50 respected industry sources, including: The Advertising Research Foundation, Cannes Lions, Effie Worldwide, Association of National Advertisers, ESOMAR, 4A's, IPA and DMA. WARC hosts annual case study competitions, including the WARC Awards and the WARC Media Awards. WARC was founded in 1985, and has offices in the UK, US and Singapore. In July 2018, WARC became part of Ascential plc, the global specialist information company. Book a demo to discover more: http://bit.ly/2STQpLK
- Website
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http://www.warc.com
External link for WARC
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- Advertising Services
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- 51-200 employees
- Headquarters
- London, Greater London
- Type
- Public Company
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- Online marketing intelligence, Conferences, Journals, Advertising, Marketing, Research, Media, Awards, Data, marketing effectiveness, effectiveness, and evidence
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33 Kingsway, Holborn
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6 Shenton Way
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2233 Wisconsin Ave NW
Suite 535
Washington, Washington DC 20007, US
Employees at WARC
Updates
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Unlocking the Future of Marketing: Insights from Spotify 's Kay Hsu and TikTok's Jorge Ruiz on the WARC #Podcast with Alex Brownsell. In the latest episode of the #WARC podcast, listen to an engaging discussion between Kay Hsu, Head of Creative Lab at Spotify, and Jorge Ruiz, Global Head of Marketing Science at TikTok. Their insights on the intersection of creativity and media are not to be missed. Here are some of the key takeaways: 🎨 Blending Creativity and Media: Are they two distinct levers or a blend? Kay and Jorge explore this question, shedding light on how the boundaries are increasingly blurred. 🎯 Platform-Specific Creativity: Creating the right content for the right platform is crucial. They discuss strategies for optimizing creative content across various channels. ⏰ Early Integration in Planning: Marketers are now considering channels and platforms earlier in their planning stages. 👥 Agencies' Role: Are agencies enablers or blockers in integrating creativity and media? The conversation reveals the evolving role of agencies in this dynamic. ➕Effectiveness of Integration: There is compelling evidence that closer integration of creativity and media drives effectiveness. 📺 Planning with Media in Mind: Valuable advice for marketers is shared, emphasizing the importance of integrating media considerations into the planning process. 💠 Fandoms and Communities: This section discusses the power of targeting specific communities and fandoms, highlighting the importance of deep audience understanding. 👽 Future of Creative and Media: What lies ahead? The future landscape of creativity and media is explored, offering a visionary perspective on upcoming trends. Tune into this episode for a deep dive into how creativity and media converge to create more impactful and resonant marketing strategies 🎧✨ #Marketing #Creativity #Media #Spotify #TikTok #Advertising #FutureTrends #MarketingStrategy #BrandBuilding
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We asked each London-based WARC #Editor for their ✨ TOP THREE MOMENTS ✨ on the last day of the Cannes Lions International Festival of Creativity. Apple telling Amy to calm down was not on our 2024 bingo card 😅 Thank you to all the editors - Amy Rodgers, Alex Brownsell, Lena Roland, and Aditya Kishore for sharing, even though you were all exhausted. You can access our 11 Effectiveness Trends report from the festival if you're not a subscriber until 26th July: https://lnkd.in/eq_hztsn If you’re a member of the #BoldMindsClub, get the report here: https://lnkd.in/eE2BsVwD If you want even more, join Contagious and WARC on the 9th of July for Cannes Lions Deconstructed, which will be an excellent way to celebrate and digest all the learnings from the festival: https://loom.ly/9auZicw #BoldMindsBoldMoves #Marketing #AI #Humour #Humor #Commerce #Creative
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Do you have a #CFO you want to convince for more money to execute your bold ideas? We asked James Hurman for his advice on how he would do it 👀 James is a globally recognised advertising effectiveness expert who’s spent over 20 years researching, publishing, practising and teaching advertising effectiveness. He‘s the author of two books on effectiveness, has won more than 50 advertising effectiveness awards, and was named the world’s number one strategic #planning director. You can study with him this September 👉 https://loom.ly/J6h6flo Do you have any more CFO tips for the marketers and strategists in our audience? Please share them in the comments. #BoldMindsBoldMoves #LIONSLearning #Strategy #Advertising #Effectiveness
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WARC reposted this
The era of brand is not over, but the era of the ivory tower is. I believe the distance between the C-suite and the community is a forward looking indicator of brand health. The shorter the distance, the greater the likelihood of success. At e.l.f., we create the cultural conditions necessary for innovation to thrive, unleashing our superpowers at the speed of culture – all while keeping our community at the center of EVERYTHING we do. Our brand is continuously evolving, from our products to our marketing approach to our org design, to best serve the needs, wants and desires of our continuously evolving community. And you know what Dr. Marcus Collins, author of “For the Culture” (a must read) says about brands evolving: make each day a new one... or die. Hot off the heels of our speaking session at the Cannes Lions International Festival of Creativity, Marcus and I joined the WARC Podcast. We dove deeper into “why brand isn’t dead.” In fact, for those that put community at the center of their universe, brand is alive and well and thriving. e.l.f.’s 21 consecutive quarters of sales growth and market share gains is proof of that. When you invest in the brand, you make a commitment to showcase to the world who your brand is and who the people standing behind your brand are. We believe that when e.l.f. citizens feel included, valued, encouraged, and empowered, that’s where the magic happens. In a time where the ivory tower of brand is no longer, you must keep evolving or risk being left behind. 👂Give this episode a listen to learn more: https://lnkd.in/gZABZuas
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We launched our new report with LinkedIn and Stein IAS at the Cannes Lions International Festival of Creativity. Watch Alexis Gresh giving you the lowdown on why this report is so useful for #B2B #Marketers, with: ✍️ A *new framework* for planning and executing a unified Brand-to-Demand Experience (#BDX) strategy ✍️ The business rationale for unifying the #marketing #funnel and how Subscribers can access the report here 👉 https://loom.ly/9UVQgOw There's a treasure trove of content available for WARC subscribers on our website 👉 www.warc.com 😍 #BoldMindsBoldMoves #CannesLions #Partnership #Advisory #Collab
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You would think the WARC team would have a bit of a breather after #CannesLions... But, no. The fight for #effective and #bold #marketing continues. So, here's a rundown of another intensely productive week: 🎙 We released two podcasts—one with Mark Ritson, filmed somewhere in southern France, and one with Amy Rodgers, Harjot Singh, and Islam ElDessouky. Both will up your marketing game, so do have a listen this weekend (links in comments). 🕺 Our favourite awards man, John Bizzell, presents The Marketing Effectiveness Show from our Riviera Reception, interviewing all the Grand Prix Winners of the WARC Awards. Expect glitz, glam, and glory, all in just over five minutes. Watch here ➡ https://lnkd.in/ddvKq2ER 👨🏫 Two of our brilliant team presented on stage at the DMWF, Ashik Ashokan and Paul Stringer, PhD. Ashik hosted a panel on #CX and said: it was interesting to discuss the complexity of formulating customer journeys given the expanding number of touchpoints available to the consumer, but it's heartening to hear that people and processes adapt quickly across industries to ensure that the customer is served with relevant and consistent messaging. Paul delved into the richness of our recent Future of #Digital #Commerce report, which we'll link in the comments. Even more insights are available for WARC subscribers, so what are you waiting for? #BoldMindsBoldMoves
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For a limited time only, non-subscribers can access the 11 effectiveness trends you *need* to know 🤯 Over five days at the Cannes Lions International Festival of Creativity, we explored some of the latest themes in creative effectiveness, with the help of the world's top marketing researchers and industry leaders. Using sessions and data from #CreativeImpact and beyond, we've obsessed over #effectiveness, so you can use it to win. Access the report even if you’re yet to become a WARC member (for just a few days!): https://lnkd.in/eq_hztsn If you’re a #WARC member, get the report here: https://lnkd.in/eE2BsVwD #BoldMindsBoldMoves #Marketing #AI #Humour #Humor #Commerce #Creative #CannesLions
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WARC reposted this
I may be biased, but I hear the Thursday pod of WARC’s creative impact daily wrap up of the Cannes Lions International Festival of Creativity is the best. ;) We unpack… 🇮🇳What is the state of effectiveness landscape in India, one of the biggest and fastest growing advertising markets? Why does India keep winning big in creativity and effectiveness awards? Fun fact: TWO out of the dozen or so global Grand Prix’s of WARC’s effectiveness awards came from India. Hear from The Womb Communications ‘s Kawal Shoor and The Effectiveness Partnership ‘a Gurdeep Puri about their pioneering research into India’s C-suite. 🤝How do we rebrand “brand” and most importantly, operationalise it to bring the brand and performance teams working more closely together? Hear from Instacart ‘s Laura Jones, EY ‘s Karen Crum, WARC ‘s Aditya Kishore and Association of National Advertisers ‘s Latha Sarathy . All here on the pod: https://lnkd.in/gZDaPT3c Shout out to our excellent producer Anna Hamill and podcast team for booking all these great guests! #effectiveness #branding #india
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Cannes FOMO? Join us for an exclusive wrap-up party right here in New York City on Wednesday, July 24th at 5:30pm. This event will be an evening filled with cocktails, hors d'oeuvres, and valuable insights from the festival. Here's what you can expect: - Key Insights and Action Points: Gain valuable knowledge and actionable takeaways from the Creative Impact Track hosted by WARC x LIONS at the festival - Networking and Celebration: Connect with industry professionals, celebrate outstanding work, and foster meaningful relationships in an inspiring atmosphere Don't miss out on this opportunity to learn, share, and be a part of our thriving industry. RSVP today to secure your spot - https://loom.ly/IDOhjC0