Meet Gen Alpha – the kids born since 2010 🐥 Their millennial parents believe they’re the generation that will save the world. But how do brands fit into this mission? Introducing WARC's new Spotlight: 'Generation #Alpha: What Marketers Need to Know'. We include research from Beano Brain, involving over 200 hours of interviews with 2,000 parents. The study shows a shift in parenting from 'do as I do' to 'fix what we did'. Parents are more involved, asking, 'What would my child do?' before purchasing 🤔 Brands need to align with these values to earn trust and loyalty. Find more from Helenor Gilmour, Beano Brain, Emma Worrollo, Founder of Playful Den, Harriet Kingaby and Jake Dubbins, Co-Chairs of the Conscious Advertising Network, Cheryl Calverley & Paul Billingsley, leaders of the #IRLrevolution and founders of THE DEN, Stavros T. and Sophie Tanner, The Insights Family, and Catherine Driscoll, #WARC in our latest Spotlight 👉 https://loom.ly/ioAho7I #EMEA #Strategy #GenAlpha #MillennialParents
WARC
Advertising Services
London, Greater London 44,955 followers
WARC helps ambitious marketers make bold moves.
About us
WARC provides the latest evidence, expertise and guidance to make marketers more effective. Our clients include the world's largest advertising and media agencies, research companies, universities and advertisers. WARC also publishes leading journals including Admap and the Journal of Advertising Research. In addition to its own content, WARC features advertising case studies and best practices from more than 50 respected industry sources, including: The Advertising Research Foundation, Cannes Lions, Effie Worldwide, Association of National Advertisers, ESOMAR, 4A's, IPA and DMA. WARC hosts annual case study competitions, including the WARC Awards and the WARC Media Awards. WARC was founded in 1985, and has offices in the UK, US and Singapore. In July 2018, WARC became part of Ascential plc, the global specialist information company. Book a demo to discover more: http://bit.ly/2STQpLK
- Website
-
http://www.warc.com
External link for WARC
- Industry
- Advertising Services
- Company size
- 51-200 employees
- Headquarters
- London, Greater London
- Type
- Public Company
- Specialties
- Online marketing intelligence, Conferences, Journals, Advertising, Marketing, Research, Media, Awards, Data, marketing effectiveness, effectiveness, and evidence
Locations
-
Primary
33 Kingsway, Holborn
London, Greater London WC2B 6UF, GB
-
6 Shenton Way
Central Business District, SG
-
2233 Wisconsin Ave NW
Suite 535
Washington, Washington DC 20007, US
Employees at WARC
Updates
-
WARC reposted this
Looking forward to sharing insights from WARC's recent Creative Impact Unpacked report with the good folks at the IAA UK Brand Academy. Lots to discuss from the trends we observed at Cannes Lions International Festival of Creativity. Thanks Kirsty Giordani & Sophie Lintott for the invite!
-
Did you know that 😳 Ads need to capture attention for at least 2.5 seconds to start building mental availability 😳 An incredible 85% of online ads don’t achieve this benchmark, making them ineffective or even wasteful 😳 And as much as 80% of viewers misattribute advertising due to a lack of concentrated #attention or effective branding? Modern marketers must understand how to reduce advertising wastage in the short and long term. For the first time, you can learn everything you need to know by taking part in the *Mastering Modern Media in the Attention Economy* online learning programme – a course that will give you a deeper understanding of how attention data can be utilised in your day-to-day media and creative workflows, created by Dr Karen Nelson-Field PhD. Register for the on-demand event on 8 Aug for a sneak peek into Karen’s brilliance 👉 https://loom.ly/hBhBoE4 Or jump right in and learn more about the course starting on 23 Sept 👉 https://loom.ly/zb0R2ww #WARC #MakeItWARC #LIONSLearning #CourseSpecific #MarketingEffectiveness
-
Calling all NYC Marketers 🙋♀️🇺🇸 Couldn't make it to Cannes for the Cannes Lions International Festival of Creativity? Join us for an exclusive wrap-up party in New York City on Wednesday, July 24th, at 5:30 pm. System1’s Jon Evans will lay out The Cost of Dull and the money wasted on boring ads. We’ll also welcome The Martin Agency’s CSO Elizabeth Paul on why #humor effectively beats said boring. Don't miss this opportunity to learn, share, and celebrate our thriving industry. RSVP by July 17th to secure your spot 👉 https://loom.ly/IDOhjC0 #BoldMindsBoldMoves
-
How do major sports events impact your advertising strategy? ⚽🎾🏏 WARC's data shows that the men’s Euro 2024 final is set to attract almost 25m viewers in the UK, with over £50m in ad spend forecast on TV and BVOD services alone. We'd love to know how your organisation approaches advertising during major sports events. Share your #strategy with us 👇 #Euros2024 #Olympics #Sport #Poll #AdSpend
This content isn’t available here
Access this content and more in the LinkedIn app
-
In this episode, Anna Hamill speaks to Bloomberg Media's Chief Revenue Officer, Christine C. Cook, about Bloomberg's growth strategy, the role of news brands in volatile times, opportunities in the #subscription economy and much more. Listen now on #Apple: https://loom.ly/0SpTwzA Listen now on #Spotify: https://loom.ly/N5UCsEs #BoldMindsBoldMoves #Podcast #CMO #Conversation #Strategy
-
Whether working hard or playing hard, people are living their lives through the constant chats and threads of messaging apps 📱 But are you reaching your customers in the ways they want to be reached? Are you delivering personalised and immediate interactions? Our latest report, developed in partnership with Meta, explores how to help you harness the power of conversations, plus: 🚨 The challenges brands face meeting consumer expectations 👀 The impact of Business Messaging on the customer journey 🔑 How to unlock the full potential of Business Messaging Read our report now for all the insights and best practices 👉 https://loom.ly/abn9gkk #MakeitWARC #MediaEffectiveness
-
Effectiveness is, thankfully, becoming an increasingly popular word in our industry. James Hurman, author and expert, explains what it really means in advertising and how he measures it. To explore this subject further, join James in a 45-minute live session on 31 July: Creativity & Effectiveness 👉 https://loom.ly/ottvF2c This is for ambitious marketers who want to understand the link between #creativity and effectiveness and how creativity can drive fame and commercial success. It’s an exclusive preview of one of the ten modules taught by James on the Master of Advertising Effectiveness six-week online learning programme 👀 See you there. #BoldMindsBoldMoves #LIONSLearning #Strategy #Advertising #Effectiveness
-
The Cannes Lions Deconstructed we hosted with Contagious last night was a huge success. It was brilliant to see so many new and familiar faces chomping at the bit to keep learning from this year's Cannes Lions International Festival of Creativity 🙌 Thank you to everyone who came. Let us know in the comments what you made of it 👀 Time to plan for 2025... #CannesLions #BoldMindsBoldMoves #Event #Teamwork
-
The Effectiveness Show: Part Two 🌞 Featuring our Grand Prix winners, their trophies, a mic with a dangerously long cable, drone shots, a giant screen, more #WARC blue than you can shake a mirrored balloon at, and John Bizzell shambling around far too close to the edge of the swimming pool at La Villa Contagious. This is pretty much the end of the road for the WARC Awards 2024. We have captured a moment - the fun and excitement of winning - and we couldn't be prouder of our winners and our team. Do you like our new tagline? Let us know in the comments 💙 Thank you for coming to VML, The Monkeys (all the way from #Sydney), GUT São Paulo, and Leo Burnett India (x2!). #BoldMindsBoldMoves #GrandPrix #CannesLions #Effectiveness