After a decade as 72Point Inc., we are entering a new chapter. Meet our new brand, We are Talker. “We’re proud of our team, their great work & the impressive client roster that we have built together. We look forward to continuing our work crafting data-driven stories with real ‘talk value’ & earning extensive coverage for America’s biggest brands & agencies.” Tim Haslam, CEO https://lnkd.in/e-435ZXj #wearetalker #spreadtheword #rebrand
We are Talker
Public Relations and Communications Services
Brooklyn, New York 3,031 followers
We create data-driven news stories & content, securing earned media coverage for America’s leading brands and agencies.
About us
We are Talker. Your research, content and coverage partner. Through our work with incredible agencies & in-house teams, we achieve earned media coverage for America’s biggest brands. Together with our polling partner, Talker Research (formerly known as OnePoll U.S.) our stories and research power campaigns, spark conversations and engage audiences. Our mission is simple – to craft brilliant story ideas, write interesting, attention-grabbing news copy and secure widespread earned media coverage for our clients. We work for brands and PR agencies across the U.S., creating and distributing compelling survey-led stories that appeal to the media and capture the imagination of the American public. We generate earned media coverage for our clients. And we guarantee results. How do we do it? We offer a unique proposition, thanks to our rich news heritage grounded in robust research. We have a skilled news team who use their expertise to explore topics with “talk value” – subjects that are likely to strike a chord with publishers and their audience. We then brainstorm ideas and write survey questions around a theme that is relevant to the brand commissioning the research. One of the most cost-efficient, consistently effective earned media strategies is through the creation of interesting and timely data rich news. Our team has extensive expertise and a proven track record of results, which is why we guarantee to secure media coverage and brand exposure for all our clients. We are proud to be Certified™ by Great Place To Work®. The prestigious award is based entirely on what current employees say about their experience working in our business. 79% of our employees said it’s a great place To Work – 24 points higher than the average U.S. company. We are Talker. Spread the word.
- Website
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https://wearetalker.com
External link for We are Talker
- Industry
- Public Relations and Communications Services
- Company size
- 51-200 employees
- Headquarters
- Brooklyn, New York
- Type
- Privately Held
- Founded
- 2014
- Specialties
- Market Research, PR Polling, Consumer Insights, Surveys, News, Online Media, News Generation, Survey-led news stories, Brand Exposure, Editorial Coverage, earned editorial, PR Surveys, Earned Media, Media coverage, Storytelling, Media relations, Newswire, and Custom Research
Locations
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Primary
231 Front St
Brooklyn, New York 11201, US
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1111 Sixth Ave
5th Floor Ste 500A
San Diego, California 92101, US
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316 W 12th Street
4th Floor
Austin, Texas 78701, US
Employees at We are Talker
Updates
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Retirement: The Great Reinvention! Have you heard? Retirement is no longer just about relaxation — it's about transformation! Our survey for IHG Hotels & Resorts reveals that 60% of retirees from 2020-2029 are embracing a brand new chapter in their lives, stepping into a "retirement reinvention" — a new version of themselves. ✈️ Travel is calling Most retirees (59%) plan to explore new destinations during retirement, dreaming of adventures they never had the time for while working. 💼 Side hustles and hobbies 🎨 But that’s not all, 78% are diving into side hustles for some extra income, while 45% are ready to kick boredom to the curb rediscovering old hobbies (43%) and learning new skills (33%). 📰 The research-led story has landed extensive media coverage across news, consumer and lifestyle sites. Check out the full story in this Good News Network article: https://hubs.ly/Q02NYFfS0 #traveltrends #retirement #surveystory #earnedmedia
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Life is an adventure. And 42 is the perfect age to go on one! Our survey story for Storyteller Overland is clocking up some impressive coverage across top tier news and consumer sites. A poll of 2,000 Americans found a quarter of Americans feel they’ve fallen into a routine rut. With 60% agreeing they’re in desperate need of an adventure this year. Over one-third of respondents said they’ve become more adventurous with age. And the average respondent fantasizes about going on an adventure four times every day. Newsweek’s coverage of the story includes the top 5 states Americans most want to visit: https://hubs.ly/Q02M_LXJ0 #AmericanAdventuresMonth #mediacoverage #traveltrends
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Our team are BIG on pets. International Dog Day is the perfect excuse for us to celebrate our furry friends. Meet Chewbacca, Henry, Hank the Tank, Olaf, King Louie, Q, Oreo, Oscar, Penny, and Tallulah. And a special mention to the wonderful Woody, who sadly passed away at the weekend after five fun-filled years with his adoptive pet parents. 💗 #InternationalDogDay #NationalDogDay #dogsatwork #officedogs
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Do you ever worry that you're turning into your parents? And when it comes to vacations, are you at risk of becoming "airport dad"? 😱 You're not alone. Our recent study for Progressive Insurance found that one in four Americans worry that they’re becoming their parents — including while traveling. A survey of 2,000 adults evenly split by generation delved deeper into this feeling, finding that the average person first realized they act like their parents at 30 years old, but started noticing these habits even earlier — at around 20 years old. Two in five of all respondents admit to taking on the “airport dad” persona in their travels now by arriving at the airport early, coming prepared and keeping track of luggage. Read the top ten travel habits respondents picked up from their parents... and the moments they first realized they had similar habits: https://hubs.ly/Q02KDjRF0 Poll conducted by Talker Research (formerly OnePoll U.S.). #mediacoverage #consumerresearch #customresearch
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😎 It's out-of-office season! Apple Vacations asked 2,000 Americans who travel how they like to spend their vacation. For younger generations, relaxing on vacation is apparently overrated. Both Gen X and baby boomers prioritize relaxation when traveling; whereas, Gen Z and millennials are more interested in making memories. In fact, 29% of those who don’t prioritize relaxation when they’re away find it to be a waste of time — especially millennials Read more findings from the survey: https://hubs.ly/Q02KCCnd0 Online poll by Talker Research (formerly OnePoll U.S.) on behalf of Apple Vacations. #traveltrends #customresearch #datadriven
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We are Talker reposted this
My news package for BBC News. Talking Movies discusses what is the perfect movie length, featuring Van Darden from We are Talker (formerly 72Point Inc.) Thank you to Florence Rossiello for filming the Vox Pops.
🍿 We’re kick-starting August with a BBC interview with our very own Van Darden. Van sat down with film journalist Tom Brook to discuss the results of our “perfect movie length” poll, and what the big-screen blockbusters have in common. Poll conducted by Talker Research (formerly OnePoll U.S.)
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🍿 We’re kick-starting August with a BBC interview with our very own Van Darden. Van sat down with film journalist Tom Brook to discuss the results of our “perfect movie length” poll, and what the big-screen blockbusters have in common. Poll conducted by Talker Research (formerly OnePoll U.S.)
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NEW BLOG POST | Name-checks in data-led news stories 💬 Conducting research into a topic allows a brand to own that space 📰 Turning your research into a data-led news story builds credibility & visibility 📣 A strong name-check in the story is key to increasing media exposure Vanessa Mangru-Kumar, Senior Editorial Account Manager, runs through the how & why in our latest blog post: https://lnkd.in/e2pWXyKG #datadriven #storytelling #prsurveys #earnedmedia
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