We are Talker (formerly 72Point Inc.)

After a decade as 72Point Inc., we are entering a new chapter. Meet our new brand, We are Talker. “We’re proud of our team, their great work & the impressive client roster that we have built together. We look forward to continuing our work crafting data-driven stories with real ‘talk value’ & earning extensive coverage for America’s biggest brands & agencies.” Tim Haslam, CEO https://lnkd.in/e-435ZXj #wearetalker #spreadtheword #rebrand

Never underestimate the value of specialist coverage when it comes to earned media. 👁️ A perfectly pitched story that is super relevant to a publication’s audience is sure to grab attention. 📊 What's more, a story that is supported by research data can continue to achieve pick-up way beyond its distribution date. 🤩 Some of our specialist hits include health, travel, furniture, fintech, textiles, retail, movies, psychology, even pest control. All this alongside coverage on top-tier news sites. #earnedmedia #prsurveys #mediacoverage

🍷 It was a joy to work with the teams at Alison Brod Marketing and Communications and Santa Margherita USA on this news generation project. Delivering widespread coverage for their survey-led story about "joyful" living and the small ways that Americans indulge themselves. Check out the campaign + coverage here: https://hubs.ly/Q02FrdMk0 #earnedmedia #storytelling #customresearch

Happy 4th of July! We are closed on Thursday as our team take a well-deserved break to celebrate and spend time with friends and family. #July4th #JulyFourth #IndependenceDay

🔥 Who’s really “manning” the grill this summer? A sizzler of a survey-led story angle is serving up impressive coverage for Perdue Farms at the start of National Grilling Month. Our research reveals that women are the “unsung hero” of the grill. 53% believe women are not receiving the notice or praise they deserve for their grill skills. 55% of men and 47% of women believe grilling is still a male-dominated activity. Regardless of who is behind the grill, 74% of respondents believe grilling is an art form, with men more likely to agree — 82% compared to 72%. Poll by Talker Research (formerly OnePoll U.S.) #NationalGrillingMonth

A heartwarming story for in-home senior care providers Comfort Keepers, to celebrate National Day of Joy on June 26. Our Talker Research survey of 2,000 Americans aged 40 and older revealed 58% feel closer to their parents now more than ever. We heard from respondents about experiences they had with a parent or parents in their "Golden Years" and asked about shared activities with senior loved ones: * 88% expressed it has had a positive impact on their parent/child relationship * The activities they do together have inspired parents to stay more active (35%) * 64% said that their parents keep a positive attitude about aging “Sharing in activities with senior loved ones isn’t just about creating memories and moments of joy for older Americans, it’s about forging lasting connections that enrich the lives of both generations,” said Sherri Snelling, gerontologist, author and spokesperson for Comfort Keepers. “These bonding experiences not only bring happiness but also contribute to a positive mindset towards aging, ultimately promoting longevity and well-being for all ages.” The research-led story has achieved widespread coverage, including this feel-good piece with Good News Network: https://hubs.ly/Q02D9N_l0 #NationalDayofJoy #seniorliving #earnedmedia

⛰️ Americans want more adventure in life but they’re scared of insects & wildlife. Our study for Mountain House found that 41% of Americans have an adventure bucket list, or a series of adventures they’d like to go on. But their fears are holding them back. We loved working on this campaign, and it’s not every day that our design team get to animate a sasquatch for a client! Watch here ⤵ Survey by Talker Research (formerly OnePoll U.S.)

We partnered with Rugiet Health for Men's Health Week, to find out how American men are handling their health. ➡️ Our study of 2,000 U.S. men revealed that over half feel the need to "tough it out" when they don't feel well. ➡️ Many feel uncomfortable discussing their current health due to privacy concerns (61%), embarrassment (39%), or fear of feeling less "manly" (17%). ➡️ Among the health issues that men are least comfortable discussing erectile dysfunction (ED) (38%), obesity (10%), and depression (10%). “During Men's Health Week, it is crucial to raise awareness about the silent struggles men face and encourage them to seek help when needed," says Mike Apostal, CEO of Rugiet Health. More findings from the study here: https://hubs.ly/Q02BGTv60 Study by Talker Research (formerly OnePoll U.S.) #menshealth #menshealthweek #ED #healthawareness

🗣 We use the terms “newsworthy” and “talk value” a lot in our team. But what do we actually mean? In our latest blog post, Joseph Staples and Vanessa Mangru-Kumar run through how we work and what we do to ensure our research-led stories have media appeal. 🔎 Read more here: https://lnkd.in/eSvGqH9m #datadriven #storytelling #prsurveys #earnedmedia

We recently collaborated with Zeno Group and Lenovo for a research-led campaign, as part of the Lenovo “Work For Humankind” project, and the latest iteration of their project “Meet your Digital Self.” Our study explored the disconnect people can feel between their online and offline selves. We found that 46% of Gen Z Americans feel like they’re living a “double life” — where their personality online vastly differs from how they present themselves in the real world. For those who experience this disconnect, regardless of age, it’s led to feelings of anxiety (18%), loneliness (17%) and depression (15%). The Lenovo “Work for Humankind” project highlights the role that smarter technology and AI can play in helping to advance change and support mental health professionals in addressing the global youth mental health crisis. You can learn more about “Work For Humankind” here: https://hubs.ly/Q02zv4gy0 #digitallife #socialmedia #mentalhealth #genz