Chameleon Collective

From Harry Potter⚡ to Esports🎮: The Power of Connecting Brands with Fans Have you ever wondered how marketing for traditional entertainment differs from the fast-paced world of esports and video games? Rob Gotlieb a marketing veteran with over 20 years of experience, breaks down the key differences and shares why understanding your audience is more critical than ever. Rob has worked with some of the biggest names in the industry—like Harry Potter, NBCUniversal, and Excel Esports—helping them connect with their most passionate fans. In our full interview, he dives even deeper, discussing his journey to becoming an Interim CMO, the strategies behind successful campaigns, and the future of marketing in entertainment and esports. 🎥 Catch the entire interview here: https://lnkd.in/e_F__kK6 This is a must-watch for anyone passionate about digital marketing and fan engagement! #DigitalMarketing #Esports #EntertainmentMarketing #BrandStrategy #FanEngagement #ChameleonCollective

Chameleon Collective’s own Farzana Nasser, VP of Digital/Growth Marketing, will be taking the stage at the Technology for Marketing & Ecommerce Expo in London on September 19th, 2025! With a wealth of experience in scaling marketing organizations and driving profitable growth for global brands, Farzana will be part of a dynamic panel discussion on "Finding the Right Balance Between Brand and Performance Marketing." She'll be joined by industry experts Amanda Bopp, Vivian Chang, Alicia Reich, and Michael Challinger. Don’t miss this opportunity to gain valuable insights from Farzana and connect with leaders shaping the future of the industry. Register now: https://lnkd.in/ewMsfjuT #Marketing #Ecommerce #DigitalMarketing #BrandMarketing #PerformanceMarketing #TFM2025 #ChameleonCollective #Innovation #Growth

We’re thrilled to share that Chameleon Collective has once again been recognized on the INC 5000 list of America's fastest-growing private companies, marking our 4th year in a row! This honor goes beyond just a ranking—it highlights our ongoing dedication to excellence and our strong commitment to our clients. Despite the challenges of inflation, rising costs, and a competitive hiring market, we’ve continued to grow by staying true to our core pillars: Lead, Deliver, and Recruit. Our ability to adapt, like a chameleon, has been key to delivering outstanding results, even in challenging times. Our success is a testament to the hard work, creativity, and passion of our incredible team, as well as the trust and support of our amazing clients and partners. Your belief in us has been essential to our journey, and we’re deeply grateful for it. Thank you for being part of our story. Here’s to continuing our exciting journey together, staying true to our values, and achieving even greater heights! #INC5000 #Growth #Success #ChameleonCollective #Transformation #LeadDeliverRecruit

Ready to re-launch your brand with a bang? Meet Fabian Geyrhalter, the Brand Clarity Maestro at Chameleon Collective. With a proven track record of creating brand clarity, Fabian excels in aligning leadership around a unified vision, crafting strategic brand identities, and driving transformational change. His expertise in brand strategy, product and brand naming, and identity design has led to remarkable results, including a 60% increase in visual favorability and a 30% rise in brand story recall for WorldRemit. As a leader within Chameleon Collective's Branding practice, Fabian initiates and leads brand transformations that impact companies strategically, visually, verbally, and culturally. His collaborative approach ensures comprehensive solutions, involving other experts to meet clients' immediate needs. Fabian's commitment to continuous learning instills confidence in his expertise. He stays ahead in the branding world by publishing four books on the subject and running the podcast "Hitting the Mark," where he interviews founders of iconic brands. Check them out here: FINIEN. Outside of work, Fabian enjoys mountain biking, swimming, hiking, and his expansive record collection. This personal touch helps the audience feel a connection with Fabian. Connect with Fabian Geyrhalter today to embark on a transformative journey for your brand. #Branding #Transformation #ChameleonCollective #BrandClarity #Leadership #Podcast #HittingTheMark

🏅 Check out our latest newsletter, featuring Stephane Gringer's latest blog post on the game-changing impact of fractional leadership! Discover how this gold medal strategy can transform your business.

Unlock the power of strategic IT leadership without long-term commitment. In Jon Michel Greenwood's latest blog post, discover how Fractional and Interim CIOs can transform your business. Learn how these leaders can drive your IT strategy forward from cost-effective expertise to immediate impact. Read our latest LinkedIn newsletter and explore the full blog! #FractionalCIO #InterimCIO #DigitalTransformation #Leadership

Our very own Freddie Laker, Founder of Chameleon Collective and Collective OS, recently shared his insights on the eMarketing Association Podcast! 🎙️ In this episode, Kevin Lee interviews Freddie Laker about: ✨ The evolution of Chameleon Collective into Collective OS ✨ Leveraging collective expertise in marketing ✨ Challenges of sourcing talent in the digital age ✨ Using DAOs to manage talent pools ✨ Importance of strategic partnerships for business development Topics covered include: ✨Creating and competing with collectives ✨Inspiring new solutions through network effects ✨Balancing flexibility and cost in freelance talent ✨Impact of AI on jobs and employment ✨Ensuring commitment and rewards in a "holocracy" model Don't miss this engaging and informative conversation. https://lnkd.in/e2MuGtXG #Podcast #Entrepreneurship #DigitalMarketing #FreddieLaker #ChameleonCollective #CollectiveOS #BusinessLeadership

Discover how market research is evolving! Dive into Stephane Gringer's latest blog on blending human insights, multimodal inputs, and AI analysis.

We're excited to share an enlightening podcast episode featuring Scott Monty, a valued member of Chameleon Collective, on Sprinklr's #CXWISE. Scott dives into the world of AI-driven customer experiences, highlighting the importance of humor and personality in social media marketing. In this episode, you'll discover: ✅ How to build trust and authenticity in your brand. ✅ The secrets to leveraging AI without losing the human touch for outstanding customer experiences. ✅ The importance of cultivating emotional intelligence in today's brands. ✅ Strategies for crafting authentic content in the age of AI. ✅ How to link employee experience to customer experience for better results. Check out the episode: https://lnkd.in/ef9sKjxx 

In the latest episode of the Marketing AI SparkCast, our very own John Schneider, Fractional CTO, joins host Aby Varma of Spark Novus and Mark Demeny, Senior Product Manager at Yext, for a deep dive into the transformative power of AI in #CMS and #DXP. Discover how AI revolutionizes content creation, drives hyper-personalization, and streamlines automation. Get actionable insights on AI-native products, headless CMS, composable systems, and more. Perfect for marketers looking to stay ahead in the evolving digital landscape. 🎧 Listen now and unlock the future of digital experiences: https://lnkd.in/e-xSd6cN #AI #CMS #DXP #Marketing #DigitalTransformation #ChameleonCollective