DRAFTED

After 16 exciting medal days at the Olympics, Paris is now gearing up to host its very first Summer Paralympic Games. ✨ Stay tuned for all of our Paralympic coverage!

👀 SNEAK PEAK: The DRAFTED x Sprocket Latina Fandom Report is Coming Soon! We’re just weeks away from launching our in-depth Latina Fandom Report, and we’re excited to share some exclusive insights with you along the way. First up: Passion. Latina Sports Fans: Redefining Passion! ⭐️ Latina fans are breaking new ground with their unparalleled enthusiasm for sports! Their passion outshines that of White female and male fans across nearly every major sports league—men’s and women’s alike. The only exception? The NFL, where their interest doesn’t surpass that of White fans. Key takeaway: Brands and teams that invest time in understanding and engaging with Latina fans stand to gain an incredibly loyal and passionate audience. Stay tuned for more insights as we count down to the full report! 📊 To get notified when the full report comes out, register below!👇🏾👇🏾 https://lnkd.in/ga-mKz8f

For six years, Iris Diaz was one of the highest-ranking Latinas in the NBA, leveraging her platform to uplift the Latino community within the sports industry. Her impactful initiatives included partnering with Latino vendors, creating multilingual marketing campaigns, and collaborating with nonprofits to benefit the Dallas-Fort Worth area’s vibrant Latino population. “I’m probably doing twenty different panels a year,” Diaz shared with a smile in her interview with Hispanic Executive last year. “I know it’s a lot, but I need to make sure I represent the leadership I didn’t have early on in my life, especially in education.” Felicidades, Iris. We can’t wait to watch you take on the WORLD. 📷: @whittenmedia

COMING SOON 👀 DRAFTED and Sprocket have come together to launch the first LATINA FANDOM REPORT! Since day one of DRAFTED, we've been committed to reshaping the sports landscape for Latinas. We believe that driving industry change goes beyond just altering media narratives—it demands leading the way with insightful research. Latinas wield a remarkable $26.3 BILLION in annual sports purchasing power, making them one of the most influential demographics in the U.S. Yet, their motivations, behaviors, and drivers remain largely misunderstood and frankly ignored. This oversight leaves a MASSIVE (20% of the U.S. female population to be exact) portion of consumers feeling overlooked and underrepresented, while brands, teams, and leagues miss out on substantial revenue-driving opportunities. That's why, together, we built the first comprehensive study that delves into the heart of Latina sports fandom, revealing the intricacies of this influential segment and uncovering their purchasing drivers and preferences. Full Report coming SOON! Sign up on our homepage to be notified when it comes out :) https://lnkd.in/gj86285E

We are excited to announce our strategic partnership with Sprocket, a leader in consumer and fan insights. Together, we are set to transform the landscape of Latina sports fandom, bringing cutting-edge data and unparalleled insights to light! As a media company dedicated to ensuring Latinas are seen and celebrated in sports, we believe in the profound impact data and research play on reshaping the narrative that exists today. We are excited to lead a cultural shift, merging inspiring storytelling with powerful insights to drive meaningful change. Because the future of Sports is Latina! MORE SOON 👀

The youngest person on Team USA is now a gold medalist. 🥇🤸🏽♀️ LATINAS SHOWING UP THIS OLYMPICS 🇩🇴🇩🇴🇩🇴 📷: @hezrivera

HISTORY FOR MEXICO 🇲🇽🇲🇽 Mexican Prisca Awiti is crowned as the Olympic silver medalist in Judo -63kg. She brings home the first-ever medal in Judo for Mexico and the first silver medal since Brazil in 2012 🥈 🎥: @priscaalcaraz1

Felicades, team Mexico, and to the incredible mujeres! 🇲🇽 🥉Alejandra Valencia 🥉Angela Ruiz 🥉Ana Paula Vazquez This is also Mexico’s first-ever medal in archery. 📷: @latitudlati

DRAFTED LA COMMUNITY 📣 Join us for a night of community and basketball as we take over a section at Crypto.com Arena to cheer on the LA Sparks! After the game, we will have special access to the court to take group photos! Come make a new friend and change the game with us 🚀 Capacity is super limited; RSVP in the link below.👇🏾👇🏾 https://lnkd.in/gJ7tyGSw

HERE WE GO. 📣 We’ve compiled a list of some Latinas that will be reppin' the red, white, and blue this Olympics! Mark your calendars and set your alarms, it’s almost time. ✨✨ If we missed anyone, please let us know 👇🏽