WINE MARKET COUNCIL

Want to take bold steps with your winery’s marketing? Wine Market Council’s research gives you the confidence to stand out. Our data-driven insights into U.S. wine consumer habits, attitudes, and trends empower you to create marketing that truly resonates with your audience. Be bold, be strategic, and stay ahead of the competition with research that aligns with the needs of today’s wine lovers. Colangelo & Partners #WineMarketCouncil #WineResearch #WineIndustry #BoldMarketing #ConsumerInsights #WineTrends

Special thanks to Wine Industry Network for publishing our press release on "6 Surprising Findings from Wine Market Council DTC Study." Christian Miller, Colangelo & Partners https://lnkd.in/gqdVJWZN

I'm honored to be invited to join Sid Patel's webinar on "Growing Overall Wine Consumption: What Needs To Be Done." It is scheduled for Oct. 15, 9am PST and will include a panel of experts from across the Americas. Registration is free. I hope you will join us. Cheers! Beverage Trade Network, #winebusiness, WINE MARKET COUNCIL Registration link below: https://lnkd.in/gTHdWr2Z

Here's a great quote from Alex Sokol Blosser showing how WMC research can be useful in engaging new consumers: "There is some data from Wine Marketing Council that indicates that Millennials and the Gen Z'ers favor products where they know what's in it. They want transparency, even if the ingredients can kill them," explained Sokol-Blosser. "We're just looking at what the Council's data reveal and trying it in our labels. It might not move the needle, but it's one thing we can do to help stay relevant." Thanks Alex, and also to author, Tamara Turner, who published this article in WineBusiness Monthly. https://lnkd.in/g5zntgXi, Christian Miller

A perfect picnic isn’t complete without the right wine.   Whether you're enjoying a sunny day in the park or a cozy blanket by the lake, wine adds that extra touch to elevate your outdoor dining experience. From a crisp white to a bold red, there's a wine for every picnic spread. Remember to sip responsibly and make those picnic moments truly unforgettable. #PicnicPerfect #WineAndDine #OutdoorSips #WineLovers #DrinkResponsibly #WineMarketCouncil Colangelo & Partners Monique Bell, PhD

Great article in The Drinks Business about Cambridge University Food Expert stating that "statistically the overall risk of one beer or wine per day on your life expectancy — which is within current UK government guidelines — has no higher impact than driving a car or eating bacon." Gino Colangelo, Kimberly Charles, Karen MacNeil https://lnkd.in/g5XZhK8g.

Thanks to Angela McCrae for sharing this excellent post! https://lnkd.in/grdrhXHQ

A glass of wine is the perfect refreshment, whether you're unwinding on a sunny afternoon or toasting to a special moment.   It’s a drink made for all occasions, bringing a crisp, revitalizing touch to your day. As you savor these refreshing moments, remember to always enjoy responsibly. Gino Colangelo, Christian Miller   #WineRefreshment #WineMarketCouncil #SipSmart #WineIndustry #CheersToWine #Wineis

Special thanks to Women For WineSense and North Bay Business Journal for highlighting the wine customer-focused research of Wine Market Council in this article. Cheers! Colangelo & Partners, #winebusiness https://lnkd.in/gEpv2-_B

Research from Wine Market Council empowers wineries to be truly engaging in their marketing. By understanding the latest consumer trends and preferences, wineries can craft content that resonates with their audience, building stronger connections and driving brand loyalty. Wine Market Council’s insights help you align your strategies with the needs and wants of today’s wine consumers, ensuring your message hits the mark every time. #winebusiness, Colangelo & Partners