Wired Island International reposted this
Our CEO, Andy Travers was recently a guest on the S&P Global Mobility Autology podcast 🎙️ The episode covers the evolution cars getting smarter and the various ways we interface with our vehicles, specifically displays. Andy discusses the technical challenges facing traditional Heads-Up Display (HUD) manufacturers and how Ceres approach differs from traditional HUD technology and how holography offers better display size and performance, without compromising driver safety and the field of view. Andy talks with the group about the future of HUDs and the path he sees to more widespread adoption such as thinking about what information is displayed beyond the basic speed and power information. We see this becoming increasingly important as regulators begin to crack down on large, distracting displays in all classes of cars. Thank you to Matthew Beecham and Vivek Beriwal for having us! https://lnkd.in/e-q_mZ4S #HUDs #transparentdisplays #automotivedisplay #automotiveux