The Finland 2024 BAV data is here, and the results are truly fascinating! After a 20-year hiatus, the Finland BAV data is back and fresher than ever! Here’s some FUN😁🎉 news for you: When it comes to the Top 5% of the most fun brands, we’re seeing a diverse mix of favorites that light up different categories. From the playful bricks of LEGO and the gaming magic of Nintendo to the social buzz of TikTok, and the quirky finds at Flying Tiger Copenhagen 🦄—these brands are all capturing hearts in their unique ways. It’s a vibrant reminder that fun comes in many forms, and these top brands are leading the way with creativity and joy. Which of these brands is your personal favorite? Let us know in the comments! #FunBrands #BAV2024 #BAVWPP #BAVFINLAND
BAV@WPP
Advertising Services
BAV is the largest, most comprehensive brand analytics platform in the world. By WPP.
About us
BAV is the largest most comprehensive brand analytics platform in the world
- Website
-
https://wppbav.com
External link for BAV@WPP
- Industry
- Advertising Services
- Company size
- 201-500 employees
- Type
- Public Company
- Founded
- 1993
Employees at BAV@WPP
Updates
-
Great excitement in a packed room as our colleagues in Finland dove into the exciting world of BAV and the just-released Finnish data with us yesterday. Thanks to everyone in GroupM/GroupM Finland, Burson and T&Pm for joining us.
-
-
A great and insightful article from Matt Boffey at Design Bridge and Partners about the WPP BAV Best Countries Index which reveals Global Perceptions of Britain: https://lnkd.in/dFD94CPj #WPP #WPPBAV #Bestcountries
What does Britishness mean today? And how might it be turned into a brand strength? We work with iconic British brands like the BBC, Tanqueray, Aston Martin, and Fortnum & Mason. We often get asked what's the role of "Britishness" in their brand – and what does it mean in 2024? My colleagues Robert, Claire, and Adam are working on a project to understand how perceptions of Britishness are changing, and how British brands can make the most of their heritage, while also benefitting from new associations – some of their sketches are below. The project's in its early stages and there are 4 areas of exploration. 1. The WPP BAV Group's Best Countries index, which reveals global perceptions of Britain that British brands can potentially borrow from. According to the 2024 study, the UK is near the top when it comes to entrepreneurship (4th in the world), power (5th) and cultural influence (6th). Digging into the data reveals some interesting shifts. Brand Britain has climbed 4 places to reach 23rd (out of 87) in terms of friendliness, and risen 3 places to 51st when it comes to "having great food", sandwiching Britain between Denmark and Uruguay in terms of its cuisine. 2. Audits analysing how a variety of brands communicate different elements of Britishness to help them stand out and boost their appeal. Some of the things we're noticing are: - How brands are reflecting and celebrating Britain's diversity - How brands are drawing on national myths, legends and folklore - How brands are namechecking their regional origins and specific communities - How brands are tapping into the beauty and enduring influence of Britain's environment 3. A broader cultural deep-dive around how the conversation about Britishness is changing. Importantly, it's not just the topics being discussed, but how they're discussed and by whom. Devolution has led to stronger expressions of Scottish, Welsh, and Northern Irish identities and language. The Welsh Government has set a target for 70% of learners to be able to speak Welsh when they leave school by 2050. While 61% of self-identified white people express pride in their "English" identity, this feeling is shared by only 32% of ethnic minorities. However, "British" identity is embraced by 75% of the Black and Minority Ethnic (BME) community. 4. Most crucially, engaging with people – consumers and commentators alike. We're about to start some consumer research to get people's take on what Britain stands for, as well as sharing some of our early hypotheses – it'll be great to see how our thinking evolves. We're also keen to incorporate insights from those working directly with British brands – and here's where you can help... If you manage a British brand (whether brand-side or agency-side) we'd love to feature your thoughts in our report. In return, we'll share the full debrief with all participants. Interested in an interview? Let me know in the comments or via DM.
-
In 2024, WPP BAV is taking data collection to a global scale, measuring insights across numerous countries. WPP BAV's comprehensive insights will uncover trends, behaviors, and perspectives from every corner of the world. Stay tuned as we continue to unveil ground breaking trends and perspectives globally! #BAVWPP #WPP #BAV #BAVGLOBAL
-
-
News in the USA has never been more available, yet fragmented. BAV found that party affiliation significantly affects Americans' views on a news source's credibility. Trust in major news outlets has decreased by 20% over the last decade. A news brand's reputation is especially impacted if it doesn't align with one's political leanings, causing the brand to lose credibility. This coming presidential election in the USA is clearly going to be two very different tales depending on which news source you tune in to! #WPPBAV #BAV
-
-
Are the countries perceived as being the most athletically talented bringing home the most medals at the #Olympics? As #Paris2024 kicks off, we look into the latest WPP #BAV #BestCountries study - measuring global perceptions of #country #brands - to discover what country attributes equate to medal success. May the #games begin!
-
The WPP BAV PowerGrid is an excellent tool for assessing both the current strength and future potential of a brand. Many marketing models illustrate the journey consumers take from awareness to deep brand commitment, typically depicted as funnels or pyramids static in a moment. In contrast, BAV operates as a developmental model, enabling us to distinguish evolving patterns of growth, stability, decline, or resurgence over time. We view Brand Equity as constantly fluctuating, akin to operational value, share price, and other performance metrics. The BAV PowerGrid effectively captures the various stages of a brand's lifecycle by utilizing four distinct quadrants. The quadrants assist in determining whether your brand is experiencing fatigue, is perceived as indifferent or unknown, is considered niche, or has attained the coveted position of leadership. #BAVWPP #WPP #BAV #BAVPOWERGRID
-
-
It's no secret: today's market is saturated. Having a great product or service is simply the price of entry. To truly stand out and capture the hearts (and wallets) of your audience, you need strong brand differentiation. But here's the catch: differentiation is becoming increasingly elusive. WPP BAV data reveals that the percentage of highly differentiated brands is shrinking, even among market leaders. In fact, a staggering 85% of global leading brands have lost differentiation over the past decade. This isn't a time to panic, but a time to pivot. This data is a wake-up call for brands to double down on what truly makes them unique. It's an opportunity to ditch the superficial and invest in authentic connections with your audience. By embracing creativity, staying agile, and deeply understanding your customer, you can defy the odds and build a brand that doesn't just survive, but thrives. #WPPBAV #WPP #BAV
-
-
This year, an unprecedented number of people will vote in national elections across at least 64 countries and the European Union, representing nearly half of the world’s population. The outcomes will shape global perceptions and influence how countries are viewed internationally for years to come. Today, Thursday, July 4, the UK has been holding one of these pivotal elections. So, we thought we would combine some of the stunning visuals we created with Flourish (part of Canva) - our talented data visualising partners for the BAV Best Countries 2023/4 (recently showcased at the UK Houses of Parliament) with informative and engaging data visualisations of today’s UK election results in real time. Explore the data here: https://lnkd.in/dF28VKnW
-