XR Association

Standards development organizations (SDOs) are actively working on XR standards around integration, safety, interoperability, and data portability in addition to ethical standards and governance. However, who is involved, and their level of engagement, can impact how decisions are made by these organizations. A new pamphlet from XRA compares U.S. involvement in SDOs to other countries, building on the work done by XRA's Reality Check white paper. XRA's analysis found that U.S. participation in these SDOs does not match the level of participation undertaken by others like China and the EU. This engagement is not just about keeping pace with technological advancements but ensuring that these developments reflect and uphold the values and interests of the U.S. Learn more: https://lnkd.in/gCtYkApi

A new blog from HTC VIVE highlights XRA's newest manufacturing infographic, and how XR is being adopted in manufacturing for a better ROI on employee training and trainee preparedness. XRA’s survey findings mirror the results of a separate survey conducted by HTC VIVE highlighting XR’s real-world impact in labor and manufacturing. The HTC VIVE survey found that 95% of employees felt safer after training in XR and the XRA survey found that 81% of decision-makers see the technology as good for manufacturing. Read more about how XR is being used in the workforce: https://lnkd.in/gGZxiFTn

XRA is in Europe! Tomorrow, XRA's VP of Public Policy Joan O'Hara will attend the European Commission’s workshop on competition in virtual worlds and generative AI. There, she'll meet with stakeholders to discuss the challenges, opportunities, and regulatory implications arising from the evolving landscape of digital innovation. This event serves as a follow-up to the call for contributions launched in January 2024 (to which the XR Association provided comments), which sought insights into the state of competition within these two sectors. We're thrilled to have been invited. Learn more: https://lnkd.in/d6RsEkgE

📚 NEW: The XR Association is thrilled to share our newest infographic “Beyond the Factory Floor: XR’s critical role in manufacturing and workforce development” featuring key insights from a survey conducted with the RXN Group. The results highlight the growing impact of immersive technology on the manufacturing industry, how it’s used, and its ability to help with workforce retention and skill training. XRA surveyed 600 manufacturing CEOs and decision-makers from across the country, with 81% of respondents indicating that they believe that XR technology is good for manufacturing. To access the infographic, visit: https://lnkd.in/gGJGmtcy

Next week: We're meeting at the intersection of social impact and XR with Hope for Haiti and 8th Wall Developers for their morning Hike for Haiti during #AWE2024. In partnership with Niantic 8th Wall, this short walk will start at 7:45 am on June 19th in solidarity with the families in Marre à Coiffe, Haiti. Grab a coffee and enjoy this waterfront loop together before the sessions begin. All proceeds will support education and healthcare initiatives in southern Haiti. Register and learn more at: https://lnkd.in/gSiw3Uwa

Join us tomorrow for Public Knowledge’s Emerging Tech conference event! CEO Elizabeth Hyman will join Justin Hendrix on a panel of experts to discuss the exciting developments in XR and how they overlap with some of the most critical tech policy issues in D.C. today. Expect interactive demonstrations, expert insights, and networking opportunities with industry leaders. Stop by our booth to say hi to the team! Register here: https://lnkd.in/gC68Xeyh

We can’t wait for AWE’s #AWE2024 next week.  We’re hosting a panel and fireside chat all about XR’s real-world use cases. Our very own Stephanie Montgomery will be sitting down with Anne Lord Bailey, PharmD, BCPS, Executive Director of the Strategic Initiatives Lab at the U.S. Department of Veterans Affairs for a fireside chat on June 18th. They will be exploring how AI-driven XR is helping veterans overcome some of the challenges of returning to civilian life: https://lnkd.in/dxAcscBA Also, join us on June 19th to learn about how immersive tech is reshaping manufacturing with Elizabeth Hyman, Todd Boppell, Gaurav Sharma, & Daniel O'Brien. They will unpack how immersive technology is helping to train, upskill, and prolong the careers of manufacturing employees. Plus, make sure you stop by booth #234 and say hello to the team! Learn more here: https://lnkd.in/dZ-k9_am

"Beyond VR, augmented reality (AR) and mixed reality (MR) continue to push the boundaries by integrating digital information with the real world, offering trainees a more interactive and engaging learning environment," writes Oleg Fonarov for Forbes. Across industries, XR is enabling employees to train safer and more efficiently for their jobs through virtual simulations. Fonarov shares examples of how VR and AR are transforming how people prepare for everything from aviation to sales. Read more: https://lnkd.in/gztRKjUW

Are you going to #AWE2024 ? We are excited to announce our massive celebration collaboration with Reality Hack, Inc. (co-organizers of MIT Reality Hack) 🌟 Exciting Announcement! Join us for GLOW: An Auggie Awards After-Party! 🌟 https://lnkd.in/dqf9aegQ We are thrilled to announce an unforgettable evening of innovation and fun, celebrating AWE, presented by T-Mobile and co-hosted by MIT Reality Hack and Big Rock Creative (BRCvr)! 📅 Date: Wednesday, June 19, 2024 🕒 Time: 7:30 PM - 11:30 PM (immediately following the AWE USA Auggie Awards Ceremony) Get ready to immerse yourself in a night filled with: ✨ Mesmerizing 3D blacklight murals by Debi Cable 3D 🤖 Interactive AI visuals by Martin Sawtell 🎶 Indoor and outdoor dancing with top DJs 🎨 Stunning tech installations and interactive art 🚚 Delicious gourmet food trucks - have dinner with us 🚗 Iconic Art Cars - Rynobus & VibeApple 🍹 Exclusive bars serving drinks (physical ID required for alcoholic beverages) This event is set to attract 1,000-1,500 XR enthusiasts and industry leaders. Come dressed in your funkiest, black light-reactive, or glowing attire to amplify the night's festivities! 🚌 Transportation: Conveniently located a 20-minute walk from the Long Beach Convention Center, a 5-minute car ride, or just two stops on the LA Metro Rail. 🎟️ RSVP: Secure your spot now! AuggieAfterParty.com You MUST be an AWE badge holder to RSVP. For expedited entry, pick up your wristbands at the MIT Reality Hack or Big Rock Creative booth during the AWE conference in the playground. (if you would like to attend but are not an AWE badge holder, send Athena Demos a DM for a limited special access code to RSVP) 💼 Sponsorship Opportunities: Showcase your brand to a curated audience of industry professionals. For #sponsorship inquiries, contact Athena Demos at [email protected]. Don't miss out on this incredible night of #celebration and networking at the largest event for #augmented, #virtual, and #mixedreality technologies! Special thanks to our sponsors T-Mobile and Arctop, and our supporters Cleanbox Technology, Two Bit Circus, XR Association , and #HorizonPR. Let’s make this a night to remember! https://lnkd.in/dqf9aegQ 🌐 #AuggieAwards #AWE2024 #XRCommunity #GLOWAfterParty #Auggies2024 #xr #vr #ar #xrentertainment #XRwomen Luke Porwol Ian MacKenzie Doug Jacobson Maria Rice Patrick Waechter Krista Andersen Louisa Spring Courtney Tononi Lindsay Handren, M.A. Sean Guadron Daniel Sisson Eli Knisley Oksana Slyusar Brian Hui Alicia St. Rose Joseph Elwell Rick Tuazon Scott W. Greenwald Austin Edelman Sultan Sharrief John Gwinner

XRA is thrilled to welcome four new member companies to our ranks: Magicgate, Bytes & Bits, Spatial Dynamics and returning member Samsung Electronics. By providing a platform for industry leaders to converge and discuss the responsible development of XR, XRA continues to champion the transformative power of immersive technology in shaping the future of healthcare, education, training, and entertainment. We're thrilled to welcome these companies representing different immersive technology industry sectors. Read our full announcement: https://lnkd.in/gtfYpSXq