🚀 Unlock Explosive Growth in Asset Management! 🚀 Struggling to stand out in today’s volatile market? Our groundbreaking white paper, "Accelerating Asset Management Growth: Insights For Increased Client Acquisition and Engagement for Asset Managers," is here to transform your strategy! Dive into essential tactics that will: Boost client acquisition even in uncertain markets Supercharge engagement with high-net-worth individuals and family offices Adapt to the latest industry trends and stay ahead of your competitors This isn’t just another guide—it’s your roadmap to thriving in the current financial landscape. 🔍 Get your hands on the secrets to accelerate your growth now! #AssetManagement #MarketGrowth #ClientEngagement #FinancialStrategy #WhitePaper
Yellow Fryum - Digital Transformation & Growth Marketing for Fintechs
Marketing Services
New York, New York 1,445 followers
Led by Investor Behavior & Marketing Professors. Boutique Marketing Strategy & Growth Advisory. www.yellowfryum.com
About us
Welcome to Yellow Fryum, where Fintech innovation meets unparalleled Behavioral Marketing. Our team, led by renowned Business School professors, specializes in a deep understanding of investor behavior. We're not just marketers; we are thought leaders in Digital Transformation & Growth Marketing- crafting strategies that resonate and engage. Our niche is Fintech & Financial Advisory. We pride ourselves on working with a limited number of clients at a time, ensuring personalized, in-depth attention and impactful results. Our suite of services includes lead generation and investor acquisition strategies, creating behavioral science-driven communications tailored specifically to the different investor segments, social media mastery across platforms, and UI/UX optimization grounded in behavioral theories. With expert content marketing, advanced SEO, and strategic affiliate and investor relationship management, we are committed to not just meeting but exceeding the unique needs of each client, elevating their brand to new heights of success and visibility.
- Website
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http://yellowfryum.com
External link for Yellow Fryum - Digital Transformation & Growth Marketing for Fintechs
- Industry
- Marketing Services
- Company size
- 11-50 employees
- Headquarters
- New York, New York
- Type
- Privately Held
- Specialties
- Social Media Marketing, Social Media Strategy, Digital Marketing, Facebook Marketing, Instagram Marketing, Behavioral Science, Lead Generation, Customer Acquisition, Website Development, SEO, Google Ads, Google Analytics, and Fintech Growth
Locations
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Primary
New York, New York, US
Employees at Yellow Fryum - Digital Transformation & Growth Marketing for Fintechs
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Gaurav Jain, BE, MBA, PhD
Professor | Fintech Growth Advisor | Marketing Expert
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Sunaina Shrivastava, BEng., MBA, PhD
Business Professor | Marketing & Consumer Behavior Expert | Growth Marketing & Digital Transformation Leader| Founder & Partner @ Yellow Fryum Inc
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Ayush Bery
Summer Intern @Asian Paints | MDI Gurgaon PGDM 23-25 | PEC'21 | 3.14 Mobitech
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Jitendar Yadav
Data-Driven Digital Marketer 📊 | 11× LinkedIn Top Voice Badge in Digital Marketing 🏆 | Empowering Businesses to Thrive with Digital Marketing 📈…
Updates
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Yellow Fryum is Growing While Helping Its Clients Grow! 🚀 We are proud to support financial organizations in their marketing and growth endeavors. Listen to our Co-founder, Dr. Sunaina Shrivastava —Professor at NYU, PhD in Consumer Behavior, MBA, and Engineer — as she talks about our unique approach to enhance AUM and client/investor base. If you're an asset management firm, Invest-tech platform, fintech and are seeking a marketing and growth partner, it's definitely worth having a quick conversation with one of our founding partners. Watch the video and learn how we can help your business thrive! 🌟 #assetmanagement #assettech #fintech #hedgefunds #etf
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Exploring Bain's insights on the shift towards individual investors in private equity highlights a strategic opportunity. At Yellow Fryum, we excel in developing marketing and growth strategies to help asset management firms and assettechs reach affluent investors effectively. Let's harness this potential together. #Fintech #PrivateEquity #HNWI #assetmanagement #assetmanagers #fintechmarketing Link to the article: https://lnkd.in/edNKniCG
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Asset Managers and Wealthtech Leaders: Navigate the Future with Confidence and Seize the Opportunities Ahead #assetmanagement #financetrends #fintechinnovation #fintechstartups #fintechstartup #wealthtech
🔍 Insightful Read: McKinsey's Latest on Asset Management in 2023 - As we navigate a year of transformation in asset management, this McKinsey report sheds light on the crucial trends reshaping our industry. From structural adjustments to the widening gap in firm performance, it's a must-read for anyone looking to stay ahead in these dynamic times. link: https://lnkd.in/eGeWjfx3 #AssetManagement #FinanceTrends2023 #fintechinnovation #fintechstartups #fintechstartup #wealthtech
Everything everywhere all at once: North American asset management 2023
mckinsey.com
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Embracing the Surge in Alternative Investments: A Strategic Opportunity for AssetTechs, Asset Management Firms, and Wealth Managers Recent insights from a Nasdaq article point towards a significant uptick in alternative investment possibilities come 2024. This shift is more than a trend; it's a strategic inflection point for AssetTechs, asset management firms, and wealth managers alike. As client portfolios increasingly lean towards alternatives, the complexity and demand for sophisticated investment strategies will rise. This is not just an operational challenge; it's an opportunity to lead with innovation and strategic foresight. Content-Based Leadership: Now is the time to leverage content as a tool for thought leadership and education. As investments diversify, clients seek clarity and insight. Effective, insightful content can demystify alternatives and position your firm as a trusted guide through this evolving landscape. Affiliate Relationships: The value of well-crafted partnerships is skyrocketing. Affiliate relationships can extend your reach, diversify your client base, and embed your services into wider ecosystems. As alternatives grow, so does the need for integrated, collaborative strategies. Specialized Growth Partners: The shift towards alternative investments underscores the necessity of specialized growth and marketing partners. Firms that deeply understand investor behavior, market trends, and the unique nuances of alternative assets will be invaluable. These partners can navigate complexities, identify opportunities, and craft strategies that resonate with an increasingly sophisticated investor base. This is a pivotal moment. As the landscape of investments shifts, so too should our strategies for growth and engagement. Let's embrace this change with the innovation and leadership that defines our industry. https://lnkd.in/eYDZj6JM #fintech #assetmanagement #fractionalownership #alternativeinvestments #alternativeinvesting #wealthmanagement #wealthmanagementservices #wealthtech #institutionalinvestors
Why Alternative Investment Possibilities Will Increase in 2024
nasdaq.com
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Success in fintech and financial product marketing demands a unique blend of expertise. At Yellow Fryum, we've honed these essential elements to perfection: Financial Expertise: Deep insights into financial markets and product nuances. Marketing Theories: Applying advanced marketing principles tailored to finance. Martech Innovation: Embracing the latest in marketing technology advancements. Creative Insights: Delivering innovative, impactful campaign ideas. Motivated Partnerships: Building strong, collaborative relationships. Academic Foundations: Grounding our strategies in solid, research-based knowledge. We go beyond traditional marketing – we're specialists dedicated to elevating fintech and financial products. Let's explore how our distinctive approach can accelerate your growth. #FintechMarketing #FinancialProducts #InnovativeStrategies #YellowFryum www.yellowfryum.com
Led by marketing professors with deep industry expertise.
https://yellowfryum.com
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🔍 Rethinking Marketing Strategies for Fintech in 2024 As the funding winter sets in, fintechs face a new challenge: strategies that soared in 2021 may not take flight in 2024. The landscape has shifted, demanding a fresh marketing approach. 💡 Adaptability is Key: It's crucial to stay agile, adapting to market changes and customer needs. 📊 Data-Driven Decisions: Leverage analytics to refine strategies and maximize ROI. 🤝 Value-Based Partnerships: Collaborate strategically for mutual growth and resilience. At Yellow Fryum, we specialize in crafting marketing strategies that are not only innovative but also responsive to the changing financial climate. Let's navigate these changes together and emerge stronger. #FintechMarketing #StrategyAdaptation #YellowFryum #fintech #assetmanagement #fintechinnovation #fintechstartup
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A recent article by Alternatives Watch highlights a surge in investor interest in alternative assets, with $12 billion in fresh capital flowing into the sector. This trend marks a pivotal moment for fintechs specializing in alternative investments. Now more than ever, innovative fintech solutions are needed to manage, streamline, and optimize these diverse investment strategies. From digital platforms offering streamlined access to alternative assets, to advanced analytics tools for better decision-making, the opportunities are vast. At Yellow Fryum, we understand the unique marketing and growth challenges faced by alternative investment-based fintechs. Our expertise lies in crafting strategies that resonate with this dynamic market, driving engagement and growth in a landscape ripe with potential. #fintech #assetmanagement #assettokenization Read the full article here: https://lnkd.in/ghNRcgVy
Investors pile into alts with $12bn in fresh capital
https://www.alternativeswatch.com
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🌐 Fintechs in Today's Economy: Maximizing Impact with Smart Marketing Choices In the ever-evolving fintech landscape, especially under the current tight funding conditions, it’s essential for companies to scrutinize every investment, particularly in marketing. The key? Smart, strategic decisions that stretch every dollar for maximum impact. 📊 Data-Driven Decisions: Leveraging data to make informed marketing choices is more critical than ever. It's about understanding where your spending yields the best return. 🤝 Partnerships and Efficiency: Collaborations can open doors to new markets and customer segments. Consider partnerships that bring complementary strengths to the table. 💡 In-House vs. Agency: Balancing in-house efforts with external expertise can be a game-changer. Agencies bring specialized skills and fresh perspectives. Is your current setup optimal, or is there room for a more effective model? At Yellow Fryum(Yellowfryum.com), we've observed and navigated these dynamics, consistently adapting strategies to align with evolving market needs. The right approach can transform challenges into opportunities for growth and innovation. Let’s continue the conversation. How are you adapting your marketing strategies in these times? Drop a comment below and let's strategize together! 💬✨ . . . . #assettokenization #tokenization #fintechmarketing #fintechgrowth #fintech
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Embracing the Surge in Alternative Investments: A Strategic Opportunity for AssetTechs, Asset Management Firms, and Wealth Managers Recent insights from a Nasdaq article point towards a significant uptick in alternative investment possibilities come 2024. (Link in the first comment🔗). This shift is more than a trend; it's a strategic inflection point for AssetTechs, asset management firms, and wealth managers alike. As client portfolios increasingly lean towards alternatives, the complexity and demand for sophisticated investment strategies will rise. This is not just an operational challenge; it's an opportunity to lead with innovation and strategic foresight. Content-Based Leadership: Now is the time to leverage content as a tool for thought leadership and education. As investments diversify, clients seek clarity and insight. Effective, insightful content can demystify alternatives and position your firm as a trusted guide through this evolving landscape. Affiliate Relationships: The value of well-crafted partnerships is skyrocketing. Affiliate relationships can extend your reach, diversify your client base, and embed your services into wider ecosystems. As alternatives grow, so does the need for integrated, collaborative strategies. Specialized Growth Partners: The shift towards alternative investments underscores the necessity of specialized growth and marketing partners. Firms that deeply understand investor behavior, market trends, and the unique nuances of alternative assets will be invaluable. These partners can navigate complexities, identify opportunities, and craft strategies that resonate with an increasingly sophisticated investor base. This is a pivotal moment. As the landscape of investments shifts, so too should our strategies for growth and engagement. Let's embrace this change with the innovation and leadership that defines our industry. #fintech #assetmanagement #fractionalownership #alternativeinvestments #alternativeinvesting #wealthmanagement #wealthmanagementservices #wealthtech #institutionalinvestors