York IE

When Bryna Dilman joined ENDVR, she wanted to use their website to better reach customers. But without an internal marketing website team, she couldn’t do it alone. "We were already working with York IE for our HubSpot support," she says. "We thought that it would be so much better to have one company knowing the back end and the front end of our go-to-market operations." "It was a huge win for me to be able to say, 'Not only are they developing a website, but I have a resource that is guiding us and supporting our goals of using this site for lead generation.'" By working with our website practice, ENDVR was able to launch a new website that increased user engagement and improved the customer journey. How can we help you?

Building and maintaining a powerful brand is no easy feat. It requires a strategic, consistent approach that we call drumbeat marketing. Kate Campbell explains how a strong brand can drive long-term success for your business: https://hubs.la/Q02Lw6F_0

4 out of 5 companies outsource at least some of their development. Here are 6 signs you might be ready to go offshore: 1. You have a strategy but need help with execution. 2. You’re looking to reduce costs. 3. You're facing increased project demands. 4. You’ve dealt with repeated delays or missed timelines. 5. You’ve had significant turnover on your team. 6. You can't find the right skillset onshore. Offshore software development has been a core component of our growth. And it can be the same for your business.

As a former subscription economy strategist, the prospect of reducing CAC and improving LTV without leaving Slack would've been a pipe dream... fast forward a few years and I'm thrilled to work closely with Winrate (founded by Steve Travaglini) and York IE Labs as they introduce the first slack native platform allowing businesses to engage, win and retain customers right where they work 🚀! Along with my Startup Banking team here at JPMorgan we're also excited to support York IE Labs... the team is commercializing some incredible SaaS platforms from 0 to 1 and beyond, right here in New England. https://hubs.la/Q02NqTKD0 Thx Tommy Vailas, Meaghan (McGrath) Gauvain, Colin Steele, Jesse Bardo, Rita Toth, Eduardo Canet, and more

Meet the newest member of our Labs program, Winrate! Working with us and J.P. Morgan Commercial Banking, Steve Travaglini is building the first Slack-native customer communications platform. “Founder market fit is one of the most important things we look for in startups, and Winrate has it in spades,” Kyle York says. Check out today's news for more about Winrate, the York IE Labs program and our friends at J.P. Morgan Startup Banking: https://hubs.la/Q02Nf4tk0

How can you build a successful brand? 2 words: 🥁 Drumbeat Marketing This approach is all about having a consistent presence in front of your customers, so you can generate momentum and reinforce your brand’s identity. ❌ Stop relying on sporadic, one-off campaigns. ✅ Start establishing a regular cadence: blog posts newsletters social media public relations thought leadership Reach your audience where they are, with a message that speaks to them. Over time, you'll become a trusted, familiar presence in their lives.

Let’s get into the rapid growth of the SaaS market in #India. When we talk about SaaS, Vertical SaaS Applications are gaining traction by catering to specific industries, streamlining operations, and boosting efficiency. The widespread reach of internet connectivity and smooth digital payment processes are further accelerating SaaS adoption across sectors. An Affordable internet access and a young, tech-savvy population is leading into a strong foundation for rapid SaaS adoption and digital engagement. In addition, India's diverse and skilled workforce is driving innovation and quality in SaaS development and delivery. This environment supports unique customer needs in India, where there is a strong demand for cost-effective, localized, and user-friendly solutions. SaaS providers are meeting these needs with flexible pricing models and mobile-friendly features. However, SaaS companies in India do face challenges such as data security, regulatory compliance, and infrastructure limitations. Addressing these challenges requires investment in advanced security measures, legal expertise, and global cloud infrastructure to ensure reliable service delivery. On the positive side, there is a surge in investment from both domestic and international players, alongside government support for innovation. Looking ahead, I foresee the Indian SaaS market evolving rapidly over the next 3-5 years, with every industry becoming tech-enabled. Key sectors like Fintech and Education are at the forefront of this transformation, with companies like Zoho and FreshBooks leading the way by focusing on industry-specific problems and delivering innovative solutions. The future of the Indian SaaS ecosystem is undoubtedly bright, and I’m excited to see how this dynamic industry continues to grow and transform the way we live and work! York IE

A strong brand is more than just a fancy logo or catchy tagline. It’s a reflection of your purpose, values and positioning. Your brand is the heart and soul of your business, the driving force that connects you with your customers on a deeper level. When done right, brand building can make you: 👀 more visible 🔒 more credible 💰 more valuable in the eyes of your target audience. People are more likely to stick with brands they feel a genuine connection to. So while you're building your company, don't neglect building your brand, too.

"There’s always so much focus on vanity metrics in the startup world, like funds raised and valuations. But the true measure of a successful company is this: Do they have enough happy customers who are willing to pay enough money to fuel the growth of the business?" Joe Raczka speaks to Mainebiz about our portfolio companies Defendify and VETRO, Inc. making the #Inc5000 list of America's fastest-growing private companies: https://lnkd.in/ee4cmuzX

In the latest episode of the Modern CFO Show. I had the pleasure of speaking with Janelle Gorman from York IE to discuss CFO challenges in fast growing start ups, and provide insights on how to ensure company success. View the full show below 💡 #CFO #Podcast #Learning