💼 Headed to ESOMAR next week? Don’t miss our session, AI Power and Human Expertise! Join us on Wednesday as Zappi's Meghan Reinhardt and Nic Umana from Mars dive into how AI and data are reshaping product innovation. 🧠✨ Hear about real-life experiments with AI-generated products and debate the future of AI in insights. Don't miss it! #Zappi #AI #ProductInnovation #InsightsCommunity
Zappi
Software Development
Boston, Massachusetts 28,711 followers
Zappi is a leading agile market research platform that makes you smarter the more you use it.
About us
Zappi is a leading agile market research platform that makes you smarter the more you use it. We help brands to make every idea and execution better than their last by providing faster, more affordable, and better consumer insights so you can improve your ads & products as you develop them, have confidence when you launch, and learn systematically. Our mission is to drive better ways of working, resulting in stronger brands and smarter growth by inspiring, optimizing, and validating your products & ads so everyone and every idea is set up for success. Zappi has been named the Best Marketing Insights Platform by the 2024 MarTech Breakthrough Awards (for 2 years in a row) and one of the hottest martech companies by Business Insider, and our award-winning culture has been recognized by FastCompany, Comparably, Quirks, Great Place to Work, and more. With offices in Boston, London, and Cape Town, we are a hybrid company where career growth is equitable for everyone, whether you do your best work fully remotely, from an office, or a mix of the two. Transform your ad & innovation development process with insights early & often. To learn more about Zappi, visit https://www.zappi.io/web, and to join our team, visit https://www.zappi.io/web/careers/
- Website
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https://zappi.io/
External link for Zappi
- Industry
- Software Development
- Company size
- 201-500 employees
- Headquarters
- Boston, Massachusetts
- Type
- Privately Held
- Founded
- 2013
- Specialties
- Automated Market Research, New Product Development, Quantitative Research, Concept Testing, Consumer Research, Social Listening, Advertising Testing, Creative Testing, Pack Testing, Innovation Testing, Consumer Insights, Insights, and Market Research
Locations
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Primary
77 Sleeper St
Boston, Massachusetts 02210, US
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125-133 Camden High St
London, NW1 7JR, GB
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186 Loop Street
Cape Town, Western Cape 8001, ZA
Employees at Zappi
Updates
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📢 Join us for The Consumer Insights Revolution virtual book launch! 📅 September 16, 2024 🕗 8:00 AM ET We’ll be live with all the authors—Zappi's Steve Phillips and Ryan Barry, alongside PepsiCo's Stephan Gans and Kate Schardt. ☕️ Grab your coffee, chat with the authors, and connect with peers at this can't-miss event! Sign up now and be part of the revolution! 📚✨ https://bit.ly/3MyMJMx #Zappi #ConsumerInsightsRevolution #BookLaunch
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Say hello 👋 to AI Quick Reports—your new research companion! We’re thrilled to launch this game-changing, AI-powered feature that takes your research analysis to the next level. ✅ Imagine getting detailed, insight-packed reports at lightning ⚡ speed—no more waiting around! With AI Quick Reports, you’ll uncover key findings and actionable insights in a flash, empowering your team to make smarter decisions faster. Get ready to supercharge your analysis and watch your productivity soar! ✨ https://bit.ly/3XgNAGy #Zappi #AI #MarketResearch #ConsumerInsights
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Step into the future 🔮 of market research. Michelle Gansle, of McDonald's, calls The Consumer Insights Revolution 'a goldmine for anyone navigating the future of market research.' 🌟 Discover the game-changing insights from Zappi’s Steve Phillips and Ryan Barry, along with PepsiCo’s Stephan Gans and Kate Schardt. 👉 https://bit.ly/3yW2tWN #ConsumerInsightsRevolution #MustRead
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Are you excited for the new Beetlejuice Beetlejuice movie that comes out in the US this week? Then you won't want to miss this month's Innovation Spotlight newsletter! We took a look at Fanta's new haunted apple flavor the brand released to tie in with the movie. What's the potential of this new limited edition flavor? Who does it appeal to? Find out in today's newsletter 👇
Fanta’s Haunted Apple x Beetlejuice Beetlejuice
Zappi on LinkedIn
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Insights teams are finally getting the recognition they deserve. ✅ ✅ Once viewed as order takers, many are now seen as strategic partners driving data-driven decisions at the highest levels. As businesses evolve, insights are becoming a powerful force in shaping the future—though there's still room for growth to ensure every insights team is fully leveraged. This is just one of the key findings from our Connected Insights Report, created in partnership with the American Marketing Association. 🔓 Unlock more insights here: https://bit.ly/3Ms80HC #Zappi #AMA #ConnectedInsights
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Service brands often struggle to get their branding across in their ads, so Uber’s higher brand impact score for its “On our way” campaign is worth celebrating 🎉 More on what we learned from this ad in today’s newsletter 👇
Uber’s “On our way”
Zappi on LinkedIn
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Ready to revolutionize your consumer insights? Dive into The Consumer Insights Revolution! 📙 Co-authored by Zappi’s own Steve Phillips and Ryan Barry, alongside PepsiCo’s Stephan Gans and Kate Schardt, this essential read is your ticket to transforming insights into a competitive advantage. Discover how PepsiCo turned their insights into a global, consumer-centric powerhouse. 🌍 💡 Curious? Grab a sneak peek with a free sample chapter here: https://bit.ly/3yW2tWN #Zappi #ConsumerInsightsRevolution #MustRead
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🚀 Get ready, because Zappi's Connected Insights Conference is almost here, and we've got an epic lineup in store! What's on the agenda? ☕ Coffee and breakfast chats to start the day right 💥 Kicking things off with Zappi’s very own Steve Phillips and Ryan Barry 🎤 A keynote you won’t want to miss from the brilliant Richard Shotton 🔍 A sneak peek into the product vision for Zappi 🤖 An AI workshop that was a huge success with our employees 💼 A powerhouse panel on AI’s impact on business, featuring top-notch leaders like Karen Kraft, Helen Wolf, Ph.D, Jacci Weber, and our own Babita Earle (FMRS) 🌍 Industry pros from CPG, fintech, media, and more will be attending 🎬 A wrap-up by Zappi's Julio Franco Trust us, this is one event you don’t want to miss! 😎 🗓️ September 17, 2024 📍 1345 6th Ave, New York, NY ⌚ 8:30 AM - 12:00 PM ET #Zappi #ConnectedInsights #InsightsCommunity #MarketResearch
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