Zartico

𝗔𝗨𝗚𝗨𝗦𝗧 𝟮𝟬𝟮𝟰 𝗨𝗣𝗗𝗔𝗧𝗘: ⬇ When the local electric utility proposed running a new transmission line through the trail area, Putnam County Convention and Visitors Bureau was able to quantify the potential detriment to this community asset. They combined usage metrics from the Meeks Mountain Trail Alliance with data from ZDOS® to calculate the significant negative impact and provide data-led talking points to community leaders. "The CVB is the only organization in our community who can attach an economic benefit to the otherwise free trails," Kelli Steele says. "𝙕𝙖𝙧𝙩𝙞𝙘𝙤 𝙝𝙖𝙨 𝙜𝙞𝙫𝙚𝙣 𝙢𝙚 𝙩𝙝𝙚 𝙩𝙤𝙤𝙡𝙨 𝙄 𝙣𝙚𝙚𝙙 𝙩𝙤 𝙚𝙛𝙛𝙚𝙘𝙩𝙞𝙫𝙚𝙡𝙮 𝙖𝙙𝙫𝙤𝙘𝙖𝙩𝙚 𝙤𝙣 𝙗𝙚𝙝𝙖𝙡𝙛 𝙤𝙛 𝙩𝙝𝙚 𝙘𝙤𝙢𝙢𝙪𝙣𝙞𝙩𝙮," 𝙨𝙝𝙚 𝙨𝙖𝙮𝙨, "𝙢𝙖𝙠𝙞𝙣𝙜 𝙬𝙝𝙖𝙩 𝙬𝙤𝙪𝙡𝙙 𝙗𝙚 𝙖 𝙫𝙚𝙧𝙮 𝙙𝙞𝙛𝙛𝙞𝙘𝙪𝙡𝙩 𝙩𝙖𝙨𝙠 𝙖 𝙩𝙝𝙤𝙪𝙨𝙖𝙣𝙙 𝙩𝙞𝙢𝙚𝙨 𝙚𝙖𝙨𝙞𝙚𝙧." By embracing her role in destination leadership and addressing her community's needs through the strategic use of ZDOS® insights, Kelli transformed the CVB into a trusted authority — not just in marketing, but in actionable data and impactful decisions.

In destination marketing, it can sometimes feel daunting to try to tell your story, justify your funding, or communicate the value of your efforts. Too often, marketing teams rely on vanity metrics like impressions or click-through rates that fail to resonate with stakeholders: Sure, we got X clicks on our ads, but what does that mean to my hotel or restaurant? Impact reporting uses data-backed insights to shape and refine the entire strategic planning cycle and tell a compelling story of success. As the Senior Director of Tourism Marketing for Travel Lane County, Stephen Hoshaw uses ZDOS® to improve how the organization measures and reports success, educates stakeholders, plans for the future, and communicates the value of its marketing efforts. Read more about Travel Lane County's data-backed strategy here: https://lnkd.in/gsbntc4M

✨ ESTO 2024 Highlights ✨ 🪞 Swapping Vanity for Value: Special thanks to Timothy Brady, Fallon Gerald Tullier, Daniel Thomas, and Victoria Gregg, who joined Ted Sullivan on stage to talk all things vanity metrics. 👋 Building Relationships: We loved connecting with peers from all types of destinations at our "Short North Speakeasy” each evening. 🏆 Celebrating Ingenuity: Congratulations to the 18 Zartico clients who were celebrated as award finalists on Tuesday night! A huge round of applause to the winners, and especially to State Tourism Director of the Year, Mike Mangeot of Kentucky. #ESTO24 #Zartico #OnlyZartico

As a Zartico Certified Agency Partner, Noble Studios helps their clients use data's potential to create transformative change in their destinations. Learn more about becoming a Zartico Certified Agency Partner Here: https://lnkd.in/gSwxtCnX

Zartico is proud to introduce Z-Light, a streamlined data reporting tool that illuminates the factors at work in your visitor economy. Focused reporting built for speed, ease, impact and sharing, Z-Light helps you: 💡 Talk about destination performance with your board 💡 Communicate the value of tourism to your community 💡 Leverage visitor data to inform tourism promotion Explore how reliable, accessible destination data can shine a spotlight on your destination's potential at https://lnkd.in/eYmV2gsW

The Zartico team is gearing up for U.S. Travel Association’s #ESTO24! In a brand new session, Ted Sullivan will join a panel of tourism professionals to discuss the metrics available to destinations, the KPIs that add value to marketing objectives, and how to leverage these metrics for tangible results. You won't want to miss this one — see you next week in Columbus! Visit Baton Rouge, Charleston WV Convention & Visitors Bureau, New Mexico Tourism Department, Illinois Office of Tourism

Building reliable data-powered tools requires more than inputting data into pretty charts. It's vital to know your data sources, to understand their strengths as well as their gaps. And to solve for the inherent inconsistencies in data. Zartico's data science team designed countless experiments to investigate "hotspots," anomalies that occur in geolocation data and can skew insights. The result - our team developed a dynamic hotspot filter to proactively predict and neutralize the problem — while maintaining 95% of the good data. Meaning you can trust and take action based on Zartico’s data. Read more about our sophisticated, game-changing innovation: https://lnkd.in/g9zRF6-e

The Zartico team is gearing up for a month of innovation, education, and networking with industry peers in August. Keep reading to see where you can find the Zarticans this month. 🌴 🛫 U.S. Travel's ESTO August 11-13 | Columbus, OH U.S. Travel Association • Texas Tourism Women's Conference August 20-21 | Austin, TX Texas Association of Convention and Visitor Bureaus • TACVB Annual Conference August 20-23 | Austin, TX Texas Association of Convention and Visitor Bureaus • Arizona Governor's Conference on Tourism August 21-23 | Scottsdale, AZ Arizona Office of Tourism • Louisiana Travel Summit August 27-29 | Shreveport, LA Louisiana Travel Association • Florida Governor's Conference on Tourism August 28-30 | Tampa, FL VISIT FLORIDA

What a fantastic time at the 3M Open last week at TPC Twin Cities in Blaine! 🏌️♂️ It was a pleasure to connect with so many great people in the community and enjoy some exciting PGA TOUR action. Pictured here are Twin Cities Gateway's very own Allen Stauffacher, STS (President/CEO) and Lisa Peterson, IOM (Marketing Director), as well as Zartico's Adam Johnson (Midwest Senior Sales Director). Looking forward to more events like this in the future! #3MOpen #TPCTwinCities #TwinCitiesGateway #Zartico #Golf #VisitTCG #OnlyinMN

Don't miss this engaging conversation on the Brand USA Talks Travel podcast recorded live at #DIAC24. Host Mark Lapidus connects with Zartico's Ted Sullivan and Destinations International's Andreas W. as they explore innovative ways to express value using new metrics and indicators. 📢 Listen here: https://lnkd.in/gTTKzX7Y