𝗔𝗨𝗚𝗨𝗦𝗧 𝟮𝟬𝟮𝟰 𝗨𝗣𝗗𝗔𝗧𝗘: ⬇ When the local electric utility proposed running a new transmission line through the trail area, Putnam County Convention and Visitors Bureau was able to quantify the potential detriment to this community asset. They combined usage metrics from the Meeks Mountain Trail Alliance with data from ZDOS® to calculate the significant negative impact and provide data-led talking points to community leaders. "The CVB is the only organization in our community who can attach an economic benefit to the otherwise free trails," Kelli Steele says. "𝙕𝙖𝙧𝙩𝙞𝙘𝙤 𝙝𝙖𝙨 𝙜𝙞𝙫𝙚𝙣 𝙢𝙚 𝙩𝙝𝙚 𝙩𝙤𝙤𝙡𝙨 𝙄 𝙣𝙚𝙚𝙙 𝙩𝙤 𝙚𝙛𝙛𝙚𝙘𝙩𝙞𝙫𝙚𝙡𝙮 𝙖𝙙𝙫𝙤𝙘𝙖𝙩𝙚 𝙤𝙣 𝙗𝙚𝙝𝙖𝙡𝙛 𝙤𝙛 𝙩𝙝𝙚 𝙘𝙤𝙢𝙢𝙪𝙣𝙞𝙩𝙮," 𝙨𝙝𝙚 𝙨𝙖𝙮𝙨, "𝙢𝙖𝙠𝙞𝙣𝙜 𝙬𝙝𝙖𝙩 𝙬𝙤𝙪𝙡𝙙 𝙗𝙚 𝙖 𝙫𝙚𝙧𝙮 𝙙𝙞𝙛𝙛𝙞𝙘𝙪𝙡𝙩 𝙩𝙖𝙨𝙠 𝙖 𝙩𝙝𝙤𝙪𝙨𝙖𝙣𝙙 𝙩𝙞𝙢𝙚𝙨 𝙚𝙖𝙨𝙞𝙚𝙧." By embracing her role in destination leadership and addressing her community's needs through the strategic use of ZDOS® insights, Kelli transformed the CVB into a trusted authority — not just in marketing, but in actionable data and impactful decisions.
Putnam County Convention and Visitors Bureau Executive Director Kelli Steele wanted to spread the word about the Meeks Mountain Trails to interested mountain bikers. 🌳🚴♂️ But she also wanted to be sure she was marketing to people who would actually spend money on their visits — not just drive in, ride the trails for a day, and leave. Thanks to strategic, data-led efforts, the Meeks Mountain Trails become a real tourism driver for the region, bringing in new types of visitors from previously untapped markets. 🚵♀️ Click into the below slides to learn about how Putnam County turned this popular new attraction into a true visitation driver, and read the full story on our blog: https://lnkd.in/g2xFZNw9