ZeroSum

Is it going to be harder or easier to sell a car this month? The automotive marketplace is stabilizing with steady supply and static demand trends. However, new car pricing is under pressure. Recent price rebounds are due to model mix shifts and early model year changeovers, not opportunities for aggressive pricing. Pricing Pressure: A $1,000 increase in market adjustment levels year-over-year highlights the delicate supply-demand balance. Visibility is Key: Ensure your inventory is visible and accessible to consumers. Next 30 Days: Selling vehicles will remain consistent, but focus on pricing and inventory visibility as market dynamics shift. ZeroSum's July State of the Dealer is now live. For the latest in new, used, and certified vehicles download today. https://hubs.li/Q02F7SdL0

ZeroSum data shows that Whitmoyer Ford ranks #1 in market share, selling 10.7% of the vehicles out of 23 dealers in their DMA. Learn how ZeroSum uses artificial intelligence and real-time data to provide market insights you can't get anywhere else: https://hubs.li/Q02Dr1q_0

Pricing often fuels a consumer's main considerations when buying a vehicle—what to buy, and where to buy it. Having an attractive marketed price is a major element in getting on a consumer’s consideration list and, therefore, having a better opportunity to make a sale. https://hubs.li/Q02Dd1c70

ZeroSum's latest eBook features a roadmap of strategic, data-driven approaches for dealers to fully capitalize on the success of the used car market. View or download for free. https://hubs.ly/Q02C_x080

Dealers, prioritize acquiring and marketing hybrids, as their demand is high and they align well with new regulatory requirements and consumer preferences. Read more in ZeroSum's latest blog https://hubs.li/Q02C35-00

With relatively high turn rates, low days-to-move, and strong Inventory Efficiency Index scores, hybrids should be a priority in dealers' inventory and marketing strategies right now. Learn more: https://hubs.li/Q02BBM4X0 https://hubs.li/Q02BBM4X0

New vehicle Inventory continues to tick upward, with a 2.8% increase in the current month compared to April. For the latest in new, used, and certified vehicles download ZeroSum's June State of the Dealer. https://hubs.li/Q02zRYNv0

The used car market has experienced a surge in movement (16.6%) vs the end of last year. This trend shows signs of sustainability, presenting a lucrative opportunity for dealers that have substantial used car inventory. ZeroSum's latest eBook "Driving Profits: The Importance of Data-Driven Decisions in the Used Car Market" provides a roadmap and strategic, data-driven approaches for dealers to fully capitalize on the success of the used car market. Download or view for free today https://hubs.li/Q02zfX_N0

All three vehicle sectors—new, used, and certified—point to sustained strength in vehicle movement. In the case of new and certified, these levels are the highest they have been in three years. New vehicle supply continues to move upward (2.89MM in May, up 2.8% from April), and 3.0MM is within the automotive industry’s sights. View the latest in new, used, and certified vehicles in this month's State of the Dealer. https://hubs.li/Q02zrpCG0

ZeroSum's June 2024 State of the Dealer report is now live. The State of the Dealer report strives to address the question of whether it is going to get harder or easier for dealers to sell a vehicle in the next 30 days. At an overall industry level, the answer is 'easier’, though the reality for an individual dealer is that there is greater competition that comes along with the wider alternatives that consumers have to currently choose from. For that reason, dealers should make sure that their inventory is being properly supported to ensure that it stands out in the marketplace. To view the latest in new, used, and certified vehicles download the State of the Dealer report today. https://hubs.li/Q02zkMKf0