Zion & Zion

Built a just-for-fun Interest Rate Prediction App this past weekend powered by an XGBoost regression model to predict rates with Lending Club loan data in R. The model is integrated in a Shiny app to help users predict interest rates based on their inputs. The app also identifies and visualizes interest rates for similar applicants using a composite approach of both Euclidean and Hamming distance calculations. Inspired by the Databricks and Posit integration blog (link to blog in the comments). Let’s connect if you’re interested in machine learning, AI, R, python or Shiny. 💻📈 #shiny #R #posit #machinelearning #tidymodels #tidyverse

We are excited to welcome Taylor Tonge to the Zion & Zion team as a Digital Media Manager. Taylor will be based in Arizona.

Two perspectives, same conclusion: The lines between sales and marketing get blurrier, but who comes out ahead? It’s probably going to be highly dependent on the organization. On the one hand, I give you the argument that marketing takes over more of the revenue team roles because data used well = faster, bigger, more loyal revenue: “I do think marketing for sure will have more say because they've got data that they didn't have 5 years ago, 10 years ago. They've got intelligence gathering mechanisms they didn't have 10, 15 years ago. And data is the modern oil and it's very, very valuable. And it provides a lot of value to the end customer. …we can't know exactly how this pans out, but for sure, if you are starting to have positive influence over more touch points along the buying cycle with more members of the buying committee and you have access to that data, I think of course you're gonna have more influence.” And I bring you the counter argument, for sales moving up funnel: “…at the end of the day, marketers have to figure out, “if 70% of my prospects’ purchase processes are done before they engage, how does that impact the average sales cycle?” And from there, marketers need to figure out when the best time to bring in sales would be… We’ve seen glimpses of the sales rep of the future, but I don’t think we’ve met them yet. I think it’s entirely possible that we’re going to see an era shift, where sales is in more of a support and nurturing role, which was typically thought of as marketing’s jurisdiction. And then marketing would shift over to engaging customers and catering to their needs.“ What’s the future of the revenue team? And will CMOs continue to either become CROs or report up to them? Two opinions from 1) From B2B Marketing Podcast: Episode 123: The evolution of ABM with Global ABX Director of Henkel Ryan Almond and 2) B2B Marketing Exchange Podcast: SEASON 10, EPISODE 3 The Challenges Of Managing The Complex Martech Landscape With Tony Uphoff

Zion & Zion PR & Social Media Director Leslie Sonnenklar shares insights on how your content strategy may be missing critical psychological factors. https://bit.ly/3ScUpHE #ContentStrategy #MarketingStrategy #ZionandZion

We are pleased to introduce Jacqui Zarka as the newest member of the Zion & Zion team, joining us as a Paid Search Manager based in Austin, Texas.

Zion & Zion Senior Data Engineer Michael Rodriguez discusses how the RTF prompting framework transforms conversational AI challenges into opportunities for developers, enhancing AI interactions and optimizing development outcomes. https://bit.ly/466hph9 #RTFFramework #SoftwareDevelopment #ZionandZion

We are excited to welcome Bailey Edwards to the Zion & Zion team as a Media Operations Specialist. Bailey will be based in Atlanta.

Zion & Zion Digital Analytics Consultant Benjamin DeMartino shares insights on turning complex data into compelling stories, highlighting the importance of data storytelling to simplify, visualize, and contextualize analytics for better decision-making. https://bit.ly/4bA5SHT #DataStorytelling #DigitalAnalytics #DataVisualization #ZionandZion

Can you really execute “Hyper” CDP use cases from a zero start in 90 days? Our answer is a resounding “Yes.” We find many organizations still stuck in a swirling current of implementation 6, 9, and even 12 months post CDP purchase. They wind up with barely having cart abandonment implemented. But then again, there are many Zion & Zion clients that dramatically exceeded this all-too-common standard. A recent example includes where we deployed a CDP (Tealium in this particular example) where we used AI to extract zero party data from call-center information, passed it to the CDP for audience construction and activation, and achieved a level of hyper personalization. All in Less Than 90 Days. Zion & Zion team CDP Center of Excellenxe members that worked on this project included Alex Labuda, Alex Silva, Katie Sillari, Bruno de Alcantara, Amanda Johnson, MBA, and Jack Pace. If you are sitting on CDP tech, and you are not achieving these kinds of results, in this kind of timeframe, it’s probably time to revisit your strategy and to implement our CDP Center of Excellence approach. Happy to tell you more about how we did it. Feel free to comment or message me directly. #cdp #customerdataplatform

E-commerce sites fail the “Equitability Test” when it comes to collecting Zero-Party Data.   A recent e-commerce CX study from our Zion & Zion CDP Center of Excellence (n=407) makes it clear that people overwhelmingly feel that when they provide e-commerce websites and apps with information beyond the minimum required to complete an order, that the exchange won’t be equitable.   Specifically, the study, conducted by Zion & Zion Senior CX Strategist Amanda Johnson, MBA revealed the following:   "When a shopping website or app asks for information beyond what is necessary to fulfill and deliver my order, I believe that sharing this data:"   - Benefits the company far more than me 54% - Benefits the company somewhat more than me 22% - Benefits us equally 17% - Benefits me somewhat more than the company 4% - Benefits me far more than the company 2%   These results and others from our study prove that how customers feel about providing zero-party data needs to be a centerpiece in any zero-party data strategy.   Tealium - RudderStack - BlueConic - Hightouch - Amperity - Treasure Data - mParticle   #cdp #customerdataplatforms #cx #ecommerce #zeropartydata