Zion & Zion

Zion & Zion Digital Analytics Consultant Benjamin DeMartino shares insights on turning complex data into compelling stories, highlighting the importance of data storytelling to simplify, visualize, and contextualize analytics for better decision-making. https://bit.ly/4bA5SHT #DataStorytelling #DigitalAnalytics #DataVisualization #ZionandZion

Can you really execute “Hyper” CDP use cases from a zero start in 90 days? Our answer is a resounding “Yes.” We find many organizations still stuck in a swirling current of implementation 6, 9, and even 12 months post CDP purchase. They wind up with barely having cart abandonment implemented. But then again, there are many Zion & Zion clients that dramatically exceeded this all-too-common standard. A recent example includes where we deployed a CDP (Tealium in this particular example) where we used AI to extract zero party data from call-center information, passed it to the CDP for audience construction and activation, and achieved a level of hyper personalization. All in Less Than 90 Days. If you are sitting on CDP tech, and you are not achieving these kinds of results, in this kind of timeframe, it’s probably time to revisit your strategy and to implement our CDP Center of Excellence approach. Happy to tell you more about how we did it. Feel free to comment or message me directly. #cdp #customerdataplatform

E-commerce sites fail the “Equitability Test” when it comes to collecting Zero-Party Data.   A recent e-commerce CX study from our Zion & Zion CDP Center of Excellence (n=407) makes it clear that people overwhelmingly feel that when they provide e-commerce websites and apps with information beyond the minimum required to complete an order, that the exchange won’t be equitable.   Specifically, our study revealed the following:   "When a shopping website or app asks for information beyond what is necessary to fulfill and deliver my order, I believe that sharing this data:"   - Benefits the company far more than me 54% - Benefits the company somewhat more than me 22% - Benefits us equally 17% - Benefits me somewhat more than the company 4% - Benefits me far more than the company 2%   These results and others from our study prove that how customers feel about providing zero-party data needs to be a centerpiece in any zero-party data strategy.   Tealium - RudderStack - BlueConic - Hightouch - Amperity - Treasure Data - mParticle   #cdp #customerdataplatforms #cx #ecommerce #zeropartydata

Excited to announce the acceptance of not one, but two of our submissions for the 6sense Breakthrough conference in October! Zion & Zion B2B/ABM Center of Excellence leader Alicia Alongi will be presenting alongside client LINQ’s Christine Pribilski, and Zion & Zion’s Brittany Ecker will be presenting alongside client Avetta’s Laura-Taylor Richards, PMP! #abm #accountbasedmarketing #b2b

Zion & Zion Solutions Engineering Director Alex Silva shares expert insights on why server-side tracking is now a non-negotiable for marketers navigating today's digital landscape. https://bit.ly/3XD2wkc #ServerSideTracking #DataPrivacy #ZionandZion

According to Morgan Gardea (Zion & Zion) this is the most common pitfall when it comes to CDP implementation👇 Watch the full webinar here: https://okt.to/Vs7oeC.

Zion & Zion Associate Director of Client Services Laryssa Vaughn explains how integrating emotional intelligence, particularly through the EMPATHY framework, enhances collaboration, resolves conflicts, and ultimately boosts project success. https://bit.ly/3xxkI3Z #ProjectManagement #EMPATHYframework #ZionandZion

Is that a heatwave or are Morgan Gardea and Sav Khetan heating your sales pipeline with our #CDP webinar? 🧨 Grab a seat for the conversation 👉 https://okt.to/E7G1dY.

Are you navigating the complexities of your CDP implementation? You're not alone. Join Sav Khetan and myself on June 20th as we explore cover everything you need to know to ensure success.

Thanks to Zion & Zion CDP Center of Excellence leaders John Spencer and Alexandria Silva for their amazingly compelling presentation on avoiding CAPI pitfalls, at Tealium Digital Velocity 2024 in San Diego. And thanks to the panelists from Snap Inc., LinkedIn and TikTok for the references they all made to our team’s CAPI work!!! #CAPI #dv2024 #conversionapi #signalloss