“Aaron is a firecracker thinker that is never far from a bright, fresh way to look at the world. His energy and jest for new knowledge is infectious and a breath of fresh air on any team!”
About
Dr. Aaron Ahuvia is the Czarnecki Endowed Professor of Marketing at the University of…
Activity
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If you're interested in love, not just how it feels, but how it works in your brain and in your life, check this out. The host of this podcast, John…
If you're interested in love, not just how it feels, but how it works in your brain and in your life, check this out. The host of this podcast, John…
Shared by Aaron Ahuvia
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I hope you can join me at what is widely regarded as the top CXM conference. https://lnkd.in/ezn6D9zW
I hope you can join me at what is widely regarded as the top CXM conference. https://lnkd.in/ezn6D9zW
Shared by Aaron Ahuvia
Experience
Education
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Northwestern University
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Activities and Societies: University Scholar Award 1988 - 1991, University Fellowship 1988 - 1991
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Activities and Societies: Graduated cum laude, Regents Alumni Scholar, Class Honors
Publications
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The Things We Love: How Our Passions Connect Us and Make Us Who We Are
Little, Brown Spark
An "exciting and engaging" investigation (Jonah Berger) of the secret, tangled emotional relationships people have with things—drawing on cutting-edge findings from the fields of psychology, neuroscience, and marketing.
Books, baseball cards, ceramic figurines, art, iPhones, clothing, cars, music, dolls, furniture, and even nature itself. If you're like most people, at some point in your life you've found yourself indulging in a love affair with some thing that brings you immense joy…An "exciting and engaging" investigation (Jonah Berger) of the secret, tangled emotional relationships people have with things—drawing on cutting-edge findings from the fields of psychology, neuroscience, and marketing.
Books, baseball cards, ceramic figurines, art, iPhones, clothing, cars, music, dolls, furniture, and even nature itself. If you're like most people, at some point in your life you've found yourself indulging in a love affair with some thing that brings you immense joy, comfort, or fulfillment. Why is it that we so often feel intense passion for objects? What does this tendency tell us about ourselves and our society?
In The Things We Love, Dr. Aaron Ahuvia presents astonishing discoveries that prove we are far less “rational” than we think when it comes to our possessions and hobbies. In fact, we have passionate relationships with the things we love, and these relationships are driven by influences deep within our culture and our biology. Some of our passions are sudden, obsessive, and fleeting; others are devoted and lifelong affairs. Some turn dark: we become hoarders, or would prefer to destroy certain objects rather than let anyone else own them. And as technology improves, becoming increasingly addictive, one wonders: might our lives become so dominated by our emotional ties to things that we lose interest in other people?
Packed with fascinating case studies, scientific analysis, and takeaways for living in a modern and ever-so-material world, The Things We Love offers a truly original and insightful look into our love for inanimate objects — and how better understanding these relationships can enrich and improve our lives.
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I hope to see you at my favorite CXM conference: CXM360 - Where The Best of CX Gathers, Oct 8-9, East Lansing, MI. https://lnkd.in/ezn6D9zW I'll be…
I hope to see you at my favorite CXM conference: CXM360 - Where The Best of CX Gathers, Oct 8-9, East Lansing, MI. https://lnkd.in/ezn6D9zW I'll be…
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https://lnkd.in/eqAyG-FM... The host of this podcast, Adam Dorsay, Psy.D. did a fantastic job with this episode on the psychology of love when we…
https://lnkd.in/eqAyG-FM... The host of this podcast, Adam Dorsay, Psy.D. did a fantastic job with this episode on the psychology of love when we…
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