“I can't say enough positive things about working with Abby for nearly two years as she managed our Mattel business. Abby is a consummate professional, constantly maintaining a level head, staying on top of numerous deliverables, and always looking ahead to find solutions to problems that have not even arisen yet. Abby's understanding of the digital landscape, her natural inclination toward collaboration, and her ability to hear clients and truly understand their needs makes Abby the ultimate client services and branding professional. I envy anyone who gets the opportunity to work with her in the future!”
Abby Jackson
Los Angeles, California, United States
1K followers
500+ connections
About
As a dynamic marketing leader, I have led and contributed to the successful…
Activity
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📢 Altitude Films, Livewire, Havas Play UK and Gamefam land four nominations at the Tempest Esports and Gaming Awards with the Talk To Me integration…
📢 Altitude Films, Livewire, Havas Play UK and Gamefam land four nominations at the Tempest Esports and Gaming Awards with the Talk To Me integration…
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🎉 Happy National Video Games Day! 🎮✨👾 #Gaming isn’t just fun—it’s a full-on social, community-based experience! With unique characters, immersive…
🎉 Happy National Video Games Day! 🎮✨👾 #Gaming isn’t just fun—it’s a full-on social, community-based experience! With unique characters, immersive…
Liked by Abby Jackson
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Although fall may be right around the corner, it’s time to say hello to Summer—American Girl’s 2025 Girl of the Year! Summer McKinny joins the…
Although fall may be right around the corner, it’s time to say hello to Summer—American Girl’s 2025 Girl of the Year! Summer McKinny joins the…
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Experience
Education
Projects
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Joy of Pepsi ft Janelle Monáe | Super Bowl Spot | Pepsi
Kicking off the Pepsi Super Bowl 50 Halftime Show, Janelle Monáe dances her way through 50 years of Pepsi history, from a rocking diner to a bumping dance club. No matter the decade, you can always count on the Joy of Pepsi. #pepsihalftime
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The Future is Now | Back to the Future Part II | Pepsi Perfect
"Back to the Future” made a lot of bold predictions about the year 2015 — from hoverboards to self-lacing sneakers to a futuristic soft drink called Pepsi Perfect. In partnership with Universal Pictures to promote the 30th anniversary "Back to the Future” DVD release, Pepsi created a limited run of collectible Pepsi Perfect bottles to be released on October 21, 2015, the very day "Marty McFly” travels to in the future. But no product launch would be complete without an advertising campaign, so…
"Back to the Future” made a lot of bold predictions about the year 2015 — from hoverboards to self-lacing sneakers to a futuristic soft drink called Pepsi Perfect. In partnership with Universal Pictures to promote the 30th anniversary "Back to the Future” DVD release, Pepsi created a limited run of collectible Pepsi Perfect bottles to be released on October 21, 2015, the very day "Marty McFly” travels to in the future. But no product launch would be complete without an advertising campaign, so we made a TV commercial in the style of the film's unique retrofuture vision. That meant merging the style of 1980s Pepsi commercials with the futuristic vision of Back to the Future, so fans felt as though they were watching a commercial from within the movie.
Cannes Bronze Branded Entertainment Lion (2016)
Other creatorsSee project -
Test Drive 2 | Pepsi MAX
As a follow up spot to Test Drive for Pepsi MAX, which featured race car driver Jeff Gordon in disguise taking a car salesman for a test drive. Test Drive 2 once again made an impression by bringing in more than 9.66 million views in the first week of its release. The creative features Gordon again, but this time taking a blogger who claimed the first stunt to be fake for the "ride of his life."
Gold Clio Sports Award: Film/Video (2014)
Gold Adweek Watch Award: "Best Prank/Stunt…As a follow up spot to Test Drive for Pepsi MAX, which featured race car driver Jeff Gordon in disguise taking a car salesman for a test drive. Test Drive 2 once again made an impression by bringing in more than 9.66 million views in the first week of its release. The creative features Gordon again, but this time taking a blogger who claimed the first stunt to be fake for the "ride of his life."
Gold Clio Sports Award: Film/Video (2014)
Gold Adweek Watch Award: "Best Prank/Stunt Video" (2014)
Silver Adweek Watch Award: "Best Overall Programming" (2014)
Silver Pencil (2014)
Bronze Pencil (2014) -
Uncle Drew | Chapter 1-4 | Pepsi
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We created a “zero-calorie cola in disguise” platform and brought it to life using the “in disguise” metaphor to transform then 20-year-old Rookie of the Year, Kyrie Irving into 70-year-old baller, Uncle Drew. The series as a whole now has over 100MM views on YouTube alone and has permeated pop culture.
Cannes Silver Branded Entertainment Lion (2013)
Cannes Bronze Film Lion, Branded Content (2013)
Gold National ADDY Award, Digital Advertising (2013)
Gold National ADDY Award…We created a “zero-calorie cola in disguise” platform and brought it to life using the “in disguise” metaphor to transform then 20-year-old Rookie of the Year, Kyrie Irving into 70-year-old baller, Uncle Drew. The series as a whole now has over 100MM views on YouTube alone and has permeated pop culture.
Cannes Silver Branded Entertainment Lion (2013)
Cannes Bronze Film Lion, Branded Content (2013)
Gold National ADDY Award, Digital Advertising (2013)
Gold National ADDY Award, Digital Advertising (2014)
Gold Adweek Watch Award: "Best Sports Video" (2014)
YouTube Ads Leaderboard (2015)
Other creatorsSee project
Honors & Awards
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2020 Top Women in Media Honoree - Up and Comers
Folio:
Honored as a woman on the rise in the dynamic media community
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Omnicom University
Omnicom
Selected by The Marketing Arm senior management as the sole participant to attend Omnicom University, a leadership development program led by professors from Harvard Business School
Recommendations received
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🚨 Big Fortnite Update! 🚨 Epic Games just updated the Fortnite Island Creator Rules with new policies for safety, privacy, marketing, and more!…
🚨 Big Fortnite Update! 🚨 Epic Games just updated the Fortnite Island Creator Rules with new policies for safety, privacy, marketing, and more!…
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