“I can't say enough positive things about working with Abby for nearly two years as she managed our Mattel business. Abby is a consummate professional, constantly maintaining a level head, staying on top of numerous deliverables, and always looking ahead to find solutions to problems that have not even arisen yet. Abby's understanding of the digital landscape, her natural inclination toward collaboration, and her ability to hear clients and truly understand their needs makes Abby the ultimate client services and branding professional. I envy anyone who gets the opportunity to work with her in the future!”
Abby Jackson
Los Angeles, California, United States
1K followers
500+ connections
About
As a dynamic marketing leader, I have led and contributed to the successful…
Activity
-
🚨🤯 Gamefam is teaming up with #gaming icon and legendary streamer Ninja (Tyler Blevins / Team Ninja) for an epic takeover of our popular #Fortnite…
🚨🤯 Gamefam is teaming up with #gaming icon and legendary streamer Ninja (Tyler Blevins / Team Ninja) for an epic takeover of our popular #Fortnite…
Liked by Abby Jackson
-
Such a pleasure spending time with all these wonderful women at last night’s US Open - Alcarez on the court and all this amazing female energy in…
Such a pleasure spending time with all these wonderful women at last night’s US Open - Alcarez on the court and all this amazing female energy in…
Liked by Abby Jackson
-
Come join my team! We're looking for three Account Supervisors at D3 (with at least 5-6 years of agency account experience). We do some really…
Come join my team! We're looking for three Account Supervisors at D3 (with at least 5-6 years of agency account experience). We do some really…
Liked by Abby Jackson
Experience
Education
Projects
-
Joy of Pepsi ft Janelle Monáe | Super Bowl Spot | Pepsi
Kicking off the Pepsi Super Bowl 50 Halftime Show, Janelle Monáe dances her way through 50 years of Pepsi history, from a rocking diner to a bumping dance club. No matter the decade, you can always count on the Joy of Pepsi. #pepsihalftime
-
The Future is Now | Back to the Future Part II | Pepsi Perfect
"Back to the Future” made a lot of bold predictions about the year 2015 — from hoverboards to self-lacing sneakers to a futuristic soft drink called Pepsi Perfect. In partnership with Universal Pictures to promote the 30th anniversary "Back to the Future” DVD release, Pepsi created a limited run of collectible Pepsi Perfect bottles to be released on October 21, 2015, the very day "Marty McFly” travels to in the future. But no product launch would be complete without an advertising campaign, so…
"Back to the Future” made a lot of bold predictions about the year 2015 — from hoverboards to self-lacing sneakers to a futuristic soft drink called Pepsi Perfect. In partnership with Universal Pictures to promote the 30th anniversary "Back to the Future” DVD release, Pepsi created a limited run of collectible Pepsi Perfect bottles to be released on October 21, 2015, the very day "Marty McFly” travels to in the future. But no product launch would be complete without an advertising campaign, so we made a TV commercial in the style of the film's unique retrofuture vision. That meant merging the style of 1980s Pepsi commercials with the futuristic vision of Back to the Future, so fans felt as though they were watching a commercial from within the movie.
Cannes Bronze Branded Entertainment Lion (2016)
Other creatorsSee project -
Test Drive 2 | Pepsi MAX
As a follow up spot to Test Drive for Pepsi MAX, which featured race car driver Jeff Gordon in disguise taking a car salesman for a test drive. Test Drive 2 once again made an impression by bringing in more than 9.66 million views in the first week of its release. The creative features Gordon again, but this time taking a blogger who claimed the first stunt to be fake for the "ride of his life."
Gold Clio Sports Award: Film/Video (2014)
Gold Adweek Watch Award: "Best Prank/Stunt…As a follow up spot to Test Drive for Pepsi MAX, which featured race car driver Jeff Gordon in disguise taking a car salesman for a test drive. Test Drive 2 once again made an impression by bringing in more than 9.66 million views in the first week of its release. The creative features Gordon again, but this time taking a blogger who claimed the first stunt to be fake for the "ride of his life."
Gold Clio Sports Award: Film/Video (2014)
Gold Adweek Watch Award: "Best Prank/Stunt Video" (2014)
Silver Adweek Watch Award: "Best Overall Programming" (2014)
Silver Pencil (2014)
Bronze Pencil (2014) -
Uncle Drew | Chapter 1-4 | Pepsi
-
We created a “zero-calorie cola in disguise” platform and brought it to life using the “in disguise” metaphor to transform then 20-year-old Rookie of the Year, Kyrie Irving into 70-year-old baller, Uncle Drew. The series as a whole now has over 100MM views on YouTube alone and has permeated pop culture.
Cannes Silver Branded Entertainment Lion (2013)
Cannes Bronze Film Lion, Branded Content (2013)
Gold National ADDY Award, Digital Advertising (2013)
Gold National ADDY Award…We created a “zero-calorie cola in disguise” platform and brought it to life using the “in disguise” metaphor to transform then 20-year-old Rookie of the Year, Kyrie Irving into 70-year-old baller, Uncle Drew. The series as a whole now has over 100MM views on YouTube alone and has permeated pop culture.
Cannes Silver Branded Entertainment Lion (2013)
Cannes Bronze Film Lion, Branded Content (2013)
Gold National ADDY Award, Digital Advertising (2013)
Gold National ADDY Award, Digital Advertising (2014)
Gold Adweek Watch Award: "Best Sports Video" (2014)
YouTube Ads Leaderboard (2015)
Other creatorsSee project
Honors & Awards
-
2020 Top Women in Media Honoree - Up and Comers
Folio:
Honored as a woman on the rise in the dynamic media community
-
Omnicom University
Omnicom
Selected by The Marketing Arm senior management as the sole participant to attend Omnicom University, a leadership development program led by professors from Harvard Business School
Recommendations received
4 people have recommended Abby
Join now to viewMore activity by Abby
-
Ninja is taking over Fortnite yet again! Gamefam is collaborating with gaming icon and streamer 💥 Ninja 💥 for a takeover of our Fortnite game…
Ninja is taking over Fortnite yet again! Gamefam is collaborating with gaming icon and streamer 💥 Ninja 💥 for a takeover of our Fortnite game…
Liked by Abby Jackson
-
#KidsRelief is back and bigger than ever! 🎉 Comic Relief US and Nickelodeon are joining forces to empower kids and create a brighter…
#KidsRelief is back and bigger than ever! 🎉 Comic Relief US and Nickelodeon are joining forces to empower kids and create a brighter…
Liked by Abby Jackson
-
Launching this week! Huge congrats to Alison Moore and her team at Comic Relief US on the announcement of our partnership on the 2nd annual Kids…
Launching this week! Huge congrats to Alison Moore and her team at Comic Relief US on the announcement of our partnership on the 2nd annual Kids…
Liked by Abby Jackson
-
Friends & internet strangers, Starting in September I’m available for ~part time~ freelance work on: campaign strategy, positioning, comms…
Friends & internet strangers, Starting in September I’m available for ~part time~ freelance work on: campaign strategy, positioning, comms…
Liked by Abby Jackson
Other similar profiles
Explore collaborative articles
We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.
Explore MoreOthers named Abby Jackson in United States
-
Abby Jackson
-
Abby Sullivan
IT Technical Recruiter at Dexian | Former NCAA D1 Athlete
-
Abby Jackson
-
Abby Jackson
Instructional Leader
-
Abby Hickman
312 others named Abby Jackson in United States are on LinkedIn
See others named Abby Jackson