Abby Jackson

Kicking off the Pepsi Super Bowl 50 Halftime Show, Janelle Monáe dances her way through 50 years of Pepsi history, from a rocking diner to a bumping dance club. No matter the decade, you can always count on the Joy of Pepsi. #pepsihalftime

"Back to the Future” made a lot of bold predictions about the year 2015 — from hoverboards to self-lacing sneakers to a futuristic soft drink called Pepsi Perfect. In partnership with Universal Pictures to promote the 30th anniversary "Back to the Future” DVD release, Pepsi created a limited run of collectible Pepsi Perfect bottles to be released on October 21, 2015, the very day "Marty McFly” travels to in the future. But no product launch would be complete without an advertising campaign, so… Show more

"Back to the Future” made a lot of bold predictions about the year 2015 — from hoverboards to self-lacing sneakers to a futuristic soft drink called Pepsi Perfect. In partnership with Universal Pictures to promote the 30th anniversary "Back to the Future” DVD release, Pepsi created a limited run of collectible Pepsi Perfect bottles to be released on October 21, 2015, the very day "Marty McFly” travels to in the future. But no product launch would be complete without an advertising campaign, so we made a TV commercial in the style of the film's unique retrofuture vision. That meant merging the style of 1980s Pepsi commercials with the futuristic vision of Back to the Future, so fans felt as though they were watching a commercial from within the movie.

Cannes Bronze Branded Entertainment Lion (2016)
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As a follow up spot to Test Drive for Pepsi MAX, which featured race car driver Jeff Gordon in disguise taking a car salesman for a test drive. Test Drive 2 once again made an impression by bringing in more than 9.66 million views in the first week of its release. The creative features Gordon again, but this time taking a blogger who claimed the first stunt to be fake for the "ride of his life."

Gold Clio Sports Award: Film/Video (2014)
Gold Adweek Watch Award: "Best Prank/Stunt… Show more

As a follow up spot to Test Drive for Pepsi MAX, which featured race car driver Jeff Gordon in disguise taking a car salesman for a test drive. Test Drive 2 once again made an impression by bringing in more than 9.66 million views in the first week of its release. The creative features Gordon again, but this time taking a blogger who claimed the first stunt to be fake for the "ride of his life."

Gold Clio Sports Award: Film/Video (2014)
Gold Adweek Watch Award: "Best Prank/Stunt Video" (2014)
Silver Adweek Watch Award: "Best Overall Programming" (2014)
Silver Pencil (2014)
Bronze Pencil (2014) Show less

We created a “zero-calorie cola in disguise” platform and brought it to life using the “in disguise” metaphor to transform then 20-year-old Rookie of the Year, Kyrie Irving into 70-year-old baller, Uncle Drew. The series as a whole now has over 100MM views on YouTube alone and has permeated pop culture.

Cannes Silver Branded Entertainment Lion (2013)
Cannes Bronze Film Lion, Branded Content (2013)
Gold National ADDY Award, Digital Advertising (2013)
Gold National ADDY Award… Show more

We created a “zero-calorie cola in disguise” platform and brought it to life using the “in disguise” metaphor to transform then 20-year-old Rookie of the Year, Kyrie Irving into 70-year-old baller, Uncle Drew. The series as a whole now has over 100MM views on YouTube alone and has permeated pop culture.

Cannes Silver Branded Entertainment Lion (2013)
Cannes Bronze Film Lion, Branded Content (2013)
Gold National ADDY Award, Digital Advertising (2013)
Gold National ADDY Award, Digital Advertising (2014)
Gold Adweek Watch Award: "Best Sports Video" (2014)
YouTube Ads Leaderboard (2015)
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