“Abby is one of the best leaders I have worked for and demonstrates the ability for a leader to be simultaneously strong and kind. She has the ability to navigate complex organization structures and build relationships throughout to help the broader team meet goals across functions. Through times of restructures and transformation, she is purposeful on defining strategy through each iteration which provides her team direction and a way to drive impactful work forward. She is a true servant leader; funneling the right information to her team, championing their development and ultimately empowering them to be autonomous and valuable in their roles.”
About
My passion in life is to be a meaningful B2B marketer in a world where marketing chaos…
Activity
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I’ve been interviewing candidates for 12+ years and I’ve NEVER disqualified an interviewee for… - Asking me to repeat a question - Asking me to…
I’ve been interviewing candidates for 12+ years and I’ve NEVER disqualified an interviewee for… - Asking me to repeat a question - Asking me to…
Liked by Abby Lutte
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If you're a leader (in any role!) who wants to make your organization more neuro-inclusive, or a neurodivergent employee looking for resources…
If you're a leader (in any role!) who wants to make your organization more neuro-inclusive, or a neurodivergent employee looking for resources…
Liked by Abby Lutte
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I love working with amazingly fierce women. We are coming for you, London! Kaitlin M. Jessica Krowel
I love working with amazingly fierce women. We are coming for you, London! Kaitlin M. Jessica Krowel
Liked by Abby Lutte
Experience
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Education
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Lehigh University - College of Business and Economics
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Activities and Societies: Dean's Scholarship Recipient
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Activities and Societies: Women's Chorus, The Manuscript, The Comenian, Sigma Tau Delta, Honors Program
Licenses & Certifications
Courses
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Corporate Social Responsibility, International Experience (UK)
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Financial Accounting
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Integrated Marketing Communications
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Integrative Experience (Simulation)
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Introduction to the Organization and Its Environment
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Managing Information
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Managing People
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Managing Physical and Financial Resources
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Managing Products and Services
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Marketing Research
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Microeconomics
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Statistics
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Strategic Brand Management
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Strategic Marketing Management
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Honors & Awards
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Content Marketing Awards Finalist (Best Infograhic--One Time)
Content Marketing Institute
The Content Marketing Awards are presented and owned by the Content Marketing Institute to recognize and award the best content marketing projects, agencies and marketers in the industry each year. The 2017 Content Marketing Awards include 92 categories recognizing all aspects of content marketing, from strategy to distribution, from design to editorial. The Content Marketing Awards program is the leading international awards program for corporate content creation and distribution.
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Kapost Top 50 Awards
Kapost
In our humble opinion, Dun & Bradstreet’s motto, “grow relationships through data,” should also included “and content.” By unifying their entire marketing team to better align their content strategy with all of their marketing initiatives, this integrated marketing powerhouse broke down major silos. The results? Maximum engagement through their various channels, along with better metrics to quickly learn what’s working as they plan future content initiatives.
They’ve nailed the content…In our humble opinion, Dun & Bradstreet’s motto, “grow relationships through data,” should also included “and content.” By unifying their entire marketing team to better align their content strategy with all of their marketing initiatives, this integrated marketing powerhouse broke down major silos. The results? Maximum engagement through their various channels, along with better metrics to quickly learn what’s working as they plan future content initiatives.
They’ve nailed the content lifecycle, too. To ensure their content is discovered by their targeted prospects, they have weekly kick-off meetings to discuss planned content, while their digital experts weigh-in with best practices. Our favorite example is their content pillar, The 2016 Enterprise Analytics Study, which they turned into a handful of additional assets, like infographics and bite-sized blog posts. It deserves an A++ in our book!
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Dean's Scholar
Lehigh University
Received academic scholarship based on outstanding academic record, GMAT scores, and contribution to MBA program.
Languages
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English
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Recommendations received
9 people have recommended Abby
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Ghosted. After 5 rounds of interviews. Imagine: you make it to the end. On-sites done. The next call you expect is an offer. Instead, you hear…
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