Abigail Staples

Abigail Staples

New York, New York, United States
4K followers 500+ connections

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About

I'm passionate about building break-through brands! My long term goal is to lead consumer…

Activity

Experience

  • Meta Graphic

    Meta

    Remote

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    Greater Los Angeles Area

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    Greater New York City Area

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    Greater New York City Area

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    White Plains, NY

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    New York, NY

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    New York, NY

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    New York, NY

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    Los Angeles, CA

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    Charlottesville, Virginia Area

Education

  • Northwestern University - Kellogg School of Management Graphic

    Northwestern University - Kellogg School of Management

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    Activities and Societies: * Kellogg on Growth Marketing Chair * Media and Entertainment Club Director of TV, Film, and Digital Streaming * Media and Entertainment NYC Trek Leader

    Notable Industry Experience via Experiential Learning:

    *NUvention Web + Media- product marketing manager responsible for leading a team of seven engineers and content developers as we built a web-based application for social media influencers and pitched the MVP and business plan to a panel of experienced investors

    *Marketing Insights project for SC Johnson to produce a consumer segmentation to target millennials for Glade candles

    *Marketing Analytics project for Tyson…

    Notable Industry Experience via Experiential Learning:

    *NUvention Web + Media- product marketing manager responsible for leading a team of seven engineers and content developers as we built a web-based application for social media influencers and pitched the MVP and business plan to a panel of experienced investors

    *Marketing Insights project for SC Johnson to produce a consumer segmentation to target millennials for Glade candles

    *Marketing Analytics project for Tyson Foods focused on manipulating large datasets to develop psychographic targets for frozen protein entrees

    *Global Consulting Lab- developed branded entertainment strategy and endorsement/ influencer recommendation for Indian regional airline company--SpiceJet

    *Independent Study Consulting Project for the Dean-- audience segmentation and engagement strategies for alumni

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    Activities and Societies: Northwestern University Varsity Cheerleader, Emma Bowen Foundation scholar, president of Society of Professional Journalists, and Marketing Chair for Delta Sigma Theta Sorority (Theta Alpha Chapter)

Honors & Awards

  • Bronze Media Lion

    Cannes International Festival of Creativity

    Project Manager, "The Beetle Shark Cage"

  • Silver Lion in Branded Content and Entertainment

    Cannes International Festival of Creativity

    Project Manager, "The Beetle Shark Cage"

  • Bronze Pencil

    One Show Entertainment Awards

    Project Manager, "The Beetle Shark Cage"
    Category: Television, Unscripted

  • Creative Media Award - Content Marketing

    Creative Media Awards - MediaPost

    Project Manager, "The Beetle Shark Cage"

  • Education Loan Debt Relief Scholarship

    Advertising Women of New York

    1 of 15 recipients of the first annual scholarship. AWNY awarded scholarships for young executives in the media industry who are saddled with financial debt from student loans.

  • Creative Media Award - Creative

    Creative Media Awards - MediaPost

    Project Coordinator, Audi, "Untitled Jersey City Project"

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