Adam Zeitsiff

Op-Ed on the passing of the PHIT Act Bill.

If passed, the PHIT Act would allow Americans to unlock pre-tax health savings and spending accounts (HSA/FSA) to pay for fitness expenses including gym memberships and equipment. For almost two decades I’ve had the privilege of serving the health and fitness industry from within. I’ve witnessed firsthand the transformative power of exercise for individuals, families, businesses and our country. As Chair of the National Health and Fitness… Show more

Op-Ed on the passing of the PHIT Act Bill.

If passed, the PHIT Act would allow Americans to unlock pre-tax health savings and spending accounts (HSA/FSA) to pay for fitness expenses including gym memberships and equipment. For almost two decades I’ve had the privilege of serving the health and fitness industry from within. I’ve witnessed firsthand the transformative power of exercise for individuals, families, businesses and our country. As Chair of the National Health and Fitness Alliance and a proud member of the fitness industry, I firmly believe that the Personal Health Investment Today (PHIT) Act is a game-changer, not just for our industry’s growth, but for the wellbeing of all Americans. Show less

In the third installment of our series, business leaders share what they’re reading, watching, and learning—plus pics of their home offices.

For many of us, working from home has been an adjustment—and a revelation. To find out how area executives are faring, D CEO has been talking with them about what their life looks like amidst the change. Along with the fun stuff, they also share their ideas for maximizing business productivity and remote-working tools.

THE FUTURE OF FITNESS: An inside look at the winners and losers as the industry faces upheaval. The sharp smell of cleaning products fills a Gold's Gym in San Antonio, Texas. Adam Zeitsiff, the fitness chain's president and CEO, watches workers smiling beneath face masks and waving with blue latex-gloved hands.

Adam Zeitsiff, president and CEO of Gold’s Gym, and McCall Gosselin, SVP of Communications at Planet Fitness, explained what members can expect as they return to the gym following the coronavirus outbreak and their ultimate predictions for the future of fitness.

Both Zeitsiff and Gosselin emphasized that guest and employee safety remain of the utmost importance, prioritized through new efforts like rigorous cleaning and enforced social distancing, in accordance with guidance from the… Show more

Adam Zeitsiff, president and CEO of Gold’s Gym, and McCall Gosselin, SVP of Communications at Planet Fitness, explained what members can expect as they return to the gym following the coronavirus outbreak and their ultimate predictions for the future of fitness.

Both Zeitsiff and Gosselin emphasized that guest and employee safety remain of the utmost importance, prioritized through new efforts like rigorous cleaning and enforced social distancing, in accordance with guidance from the Centers for Disease Control and Prevention (CDC.) Show less

Gyms are known for being social places where people share equipment, are often in close quarters with strangers and sweat together. All of that is changing as gyms start to reopen in parts of the U.S. amid the coronavirus pandemic.

In March, gyms and fitness studios closed due to the coronavirus. But now some states are looking to relax guidelines, which raises the question: How can gyms reopen safely?

Gyms in Georgia are preparing to gradually open their floors to members as the state restarts many businesses shuttered by the coronavirus pandemic.

The reopenings follow Gov. Brian Kemp's announcement that gyms, tattoo parlors, hair and nail salons, massage therapists and other services will be allowed to reopen Friday, less than a month after the state forced them to close amid COVID-19 outbreaks.

So what should members eager to revive their exercise routines expect?

As the country begins to reopen after quarantine, gyms are in the first wave. Here's what that will be like at the start. Masks, waivers and temperature checks will become the new reality for many gym-goers as fitness facilities around the country begin to reopen after the coronavirus shutdown. That could happen sooner than you might expect. Gyms and group fitness studios, after a big lobbying push IHRSA and gym executives, were part of the White House’s Opening Up America Again Phase 1. A… Show more

As the country begins to reopen after quarantine, gyms are in the first wave. Here's what that will be like at the start. Masks, waivers and temperature checks will become the new reality for many gym-goers as fitness facilities around the country begin to reopen after the coronavirus shutdown. That could happen sooner than you might expect. Gyms and group fitness studios, after a big lobbying push IHRSA and gym executives, were part of the White House’s Opening Up America Again Phase 1. A spokesperson for the Surgeon General said “gyms can open if they adhere to strict physical distancing and sanitation protocols,” language that echoes previous general guidelines from the White House. Show less

Gyms, forced to temporarily close due to the coronavirus outbreak, could reopen soon in certain states that are lifting restrictions. Gold's Gym CEO Adam Zeitsiff shared with Business Insider the company's plan to reopen locations in phases. In the first phases of reopening, gyms won't be quite the same as before, with reduced capacity and floor markers to indicate the spacing needed for proper social distancing.

What lessons must we learn from in 2019 (and take forward into our planning/operations/activities) to ensure the continued success and growth of our industry in 2020?

Contributions from: Gold’s Gym, Life Fitness, Barry’s Bootcamp, Pure Gym, Merrithew, UFIT, BASE, ZADI Training, SCW Fitness Education, Paradigm Fitness Indonesia, KX Pilates, Joint Dynamics, POUND

Welcome to the What's Next! podcast with Tiffani Bova!! This week I have the absolute pleasure of speaking with Adam Zeitsiff. Adam is the President & CEO of Gold’s Gym - one of the world’s most recognizable and iconic brands, Gold’s Gym serves over 3 million people daily with more than 700 locations across 23 different countries on 6 continents. Having previously served as the company’s CIO and SVP of Brand Innovation from 2016-2018, Adam was enticed back to lead the evolution and global… Show more

Welcome to the What's Next! podcast with Tiffani Bova!! This week I have the absolute pleasure of speaking with Adam Zeitsiff. Adam is the President & CEO of Gold’s Gym - one of the world’s most recognizable and iconic brands, Gold’s Gym serves over 3 million people daily with more than 700 locations across 23 different countries on 6 continents. Having previously served as the company’s CIO and SVP of Brand Innovation from 2016-2018, Adam was enticed back to lead the evolution and global resurgence of Gold’s Gym in early 2019. Adam spearheads brand innovation offerings, including AMP by Gold’s Gym, the company’s new digital fitness app, and a variety of new and innovative fitness concepts being developed for launch in 2020. I am thrilled to be speaking with Adam Zeitsiff on the What’s Next! Podcast.

THIS EPISODE IS PERFECT FOR… anyone looking to build engagement, innovate with purpose, and/or who loves Gold’s Gym and maybe needed that nudge on their New Year’s resolution!

TODAY’S MAIN MESSAGE… It’s all about innovating and looking forward while still staying true to your mission and your identity. Gold’s seeks to extend its brand and keep users and clients engaged. But, how do you keep clients and users engaged, Adam breaks it down and discusses choice, personalization, and community.

WHAT I LOVE MOST… It’s so exciting to talk to someone who is the keeper of such an iconic brand and moreover, this chat is all about helping you get strong both personally and professionally! Show less

At the Fitness Industry Innovation Podcast, we’re kicking off a three-part series on defining member experience with Adam Zeitsiff, President and CEO of Gold’s Gym. Adam joins Kelly to discuss how to take a personalized approach to creating a unique member experience which resonates with your target members. You’ll hear how Gold’s Gym’s dedication to innovative approaches drove double-digit increases for lifetime value and length of stay, plus insights into how this iconic brand is planning for… Show more

At the Fitness Industry Innovation Podcast, we’re kicking off a three-part series on defining member experience with Adam Zeitsiff, President and CEO of Gold’s Gym. Adam joins Kelly to discuss how to take a personalized approach to creating a unique member experience which resonates with your target members. You’ll hear how Gold’s Gym’s dedication to innovative approaches drove double-digit increases for lifetime value and length of stay, plus insights into how this iconic brand is planning for the future. Show less

While he was called to serve briefly as CIO for international franchisor Smoothie King in the interim, Adam let me know right away that the chance to return to Gold’s Gym as the organization’s CEO was an opportunity he quickly jumped on, albeit not because of the title… Rather, Adam was eager to return to Gold’s Gym because it gave him what he calls “a rare second chance at pursuing my vision for growing an organization I’d become passionate about in a past role.”

Knowing the widespread… Show more

While he was called to serve briefly as CIO for international franchisor Smoothie King in the interim, Adam let me know right away that the chance to return to Gold’s Gym as the organization’s CEO was an opportunity he quickly jumped on, albeit not because of the title… Rather, Adam was eager to return to Gold’s Gym because it gave him what he calls “a rare second chance at pursuing my vision for growing an organization I’d become passionate about in a past role.”

Knowing the widespread awareness that comes with the Gold’s Gym name – which currently has 700+ locations across six continents – I had to ask Adam: What exactly is that vision? How do you plan to grow a company that already has 96% brand recognition?

Given Adam’s CIO roots, I shouldn’t have been surprised by his answer, which was simply “continued innovation.” He explained further…

“Brand recognition is great, but it is not guaranteed if you don’t maintain relevance. Think of companies like Apple, Amazon, and Netflix… You’d be hard-pressed to find anyone who hasn’t at least heard of these brands, yet each brand continues to bring more to the table through innovation. They’re not settling into being comfortable with high brand recognition or achieving certain metrics. No – they’re pushing the envelope through consistent innovation, and that lends to their continued success.”

Adam went on to share that one of his favorite quotes as a leader, and a mantra that he’s holding on to in his current role, is “innovate or die.” He expands a bit more on this logic in his recent LinkedIn article, “With Risk Comes Reward.”

So for now, Adam’s vision for the future of Gold’s Gym can be simply described with one word: Innovative. As for all that entails, we will just have to wait and see what’s in store next for Gold’s Gym with Adam in the driver’s seat. Show less

Throughout his career, Adam has served in CEO and CIO positions for a number of major organizations, including serving as CIO for Gold’s Gym from 2016 to 2018. He specializes in accelerating and managing global operations, growth, expansion and brand innovation of multi-unit retail and franchise companies in highly competitive landscapes.

What you’ll learn in this Podcast:

Ways to communicate and connect with your team members
How to foster collaboration within a… Show more

Throughout his career, Adam has served in CEO and CIO positions for a number of major organizations, including serving as CIO for Gold’s Gym from 2016 to 2018. He specializes in accelerating and managing global operations, growth, expansion and brand innovation of multi-unit retail and franchise companies in highly competitive landscapes.

What you’ll learn in this Podcast:

Ways to communicate and connect with your team members
How to foster collaboration within a business
Tips for building a strong team Show less

When TRT Holdings called off the sale of Gold’s Gym International in February, they welcomed back their former CIO into the role of CEO and tasked him with growing the brand.

The data that gyms are collecting about their members provide insights that can help minimize attrition. Here’s how four gyms make member data work for them.

Gold’s Gym has launched an app to reach the growing number of people choosing mobile apps like Sworkit, Aaptiv and 8fit over gym memberships.

The Gold’s Amp app has 100 workouts that last between six and 60 minutes and range from cardio training to rowing, along with thousands of DJ mixes for workouts. Gold’s Gym is banking on the app to drive new customers in areas that might not have Gold’s Gyms. After a free seven-day trial, non-members can pay $9.99 a month to have access to… Show more

Gold’s Gym has launched an app to reach the growing number of people choosing mobile apps like Sworkit, Aaptiv and 8fit over gym memberships.

The Gold’s Amp app has 100 workouts that last between six and 60 minutes and range from cardio training to rowing, along with thousands of DJ mixes for workouts. Gold’s Gym is banking on the app to drive new customers in areas that might not have Gold’s Gyms. After a free seven-day trial, non-members can pay $9.99 a month to have access to unlimited workouts. Existing members receive the app with their monthly membership, usually around $30.

“Health club members are desiring more and more flexibility in their workout routine,” said Adam Zeitsiff, chief information officer for Gold’s Gym. “These days, people can’t always get to the gym and want some variety when they’re not in the gym.” Show less

Fitness chain Gold’s Gym has launched a digital personal training app that features pre-recorded video trainer routines and a built-in music streaming service.

The service, which costs $9.99 monthly, offers members and non-members of the gym hundreds of trainer-led workouts. These workouts are spread across 10 different exercise modalities, and range from six to 60 minutes long.

According to Gold’s Gym, Amp is the first and only digital coaching platform launched by a… Show more

Fitness chain Gold’s Gym has launched a digital personal training app that features pre-recorded video trainer routines and a built-in music streaming service.

The service, which costs $9.99 monthly, offers members and non-members of the gym hundreds of trainer-led workouts. These workouts are spread across 10 different exercise modalities, and range from six to 60 minutes long.

According to Gold’s Gym, Amp is the first and only digital coaching platform launched by a brick-and-mortar health club brand.

“We took our 50-plus years of fitness experience and we applied it to the content and the programming and the workouts within Amp,” Gold’s Gym Chief Information Officer Adam Zeitsiff told MobiHealthNews. “The technology’s great, but it’s really about what you’re delivering to the user, what’s inside of it. … So, we decided to create workouts that can engage our members both in and out of the clubs, and really give them a Gold’s Gym trainer in their pocket with a coach-led workout wherever they are.” Show less

Gold's Gym International has introduced a digital personal training app that offers workouts created by its trainers and allows franchisees to sell the app as an additional revenue source for them. "Gold’s AMP represents the first offering that Gold’s Gym will be launching that will provide the Gold’s Gym experience to members and non-members alike, both in and out of a club," Gold’s Gym Chief Information Officer Adam Zeitsiff told Club Industry in an email. "We feel that with our global brand… Show more

Gold's Gym International has introduced a digital personal training app that offers workouts created by its trainers and allows franchisees to sell the app as an additional revenue source for them. "Gold’s AMP represents the first offering that Gold’s Gym will be launching that will provide the Gold’s Gym experience to members and non-members alike, both in and out of a club," Gold’s Gym Chief Information Officer Adam Zeitsiff told Club Industry in an email. "We feel that with our global brand recognition, our 50-plus years of fitness experience, and our base of the most talented and dedicated fitness professionals in the world that we have a strong future ahead of ourselves in this market segment, and have a unique opportunity to take a market-leading position." Show less

Adam Zeitsiff, CIO at Gold's Gym International, shares how he determines which technology to invest in, what type of technology will affect the industry in the future and how technology is changing member acquisition and retention.

When your background revolves around technology, you may embrace the thrill of technology advancements but you don't often get so dazzled by them that you jump on every new gadget trend. At least that's the case with Adam Zeitsiff, CIO at Gold's Gym… Show more

Adam Zeitsiff, CIO at Gold's Gym International, shares how he determines which technology to invest in, what type of technology will affect the industry in the future and how technology is changing member acquisition and retention.

When your background revolves around technology, you may embrace the thrill of technology advancements but you don't often get so dazzled by them that you jump on every new gadget trend. At least that's the case with Adam Zeitsiff, CIO at Gold's Gym International, Dallas. Zeitsiff joined Gold's Gym in February 2016 after several years working for a variety of technology vendors in the fitness space Show less

Hands down, technology is responsible for the majority of evolutions taking place in the health and fitness today. And, that will likely continue to be the case moving forward, as technologies of all kinds — apps, wearable, virtual — disrupt the industry in a variety of ways. With this in mind, Adam Zeitsiff, the Chief Information Officer for Gold’s Gym, recently shared his thoughts on the technology trends clubs should keep on their radar, in addition to how to determine if a technology is… Show more

Hands down, technology is responsible for the majority of evolutions taking place in the health and fitness today. And, that will likely continue to be the case moving forward, as technologies of all kinds — apps, wearable, virtual — disrupt the industry in a variety of ways. With this in mind, Adam Zeitsiff, the Chief Information Officer for Gold’s Gym, recently shared his thoughts on the technology trends clubs should keep on their radar, in addition to how to determine if a technology is worth the investment. Show less

How do smart club owners and operators make the best decisions when experiencing adoption and disruption in our space?

As technology becomes increasingly ubiquitous, hiring an effective technology officer has become an essential step in executing a modern, member-centric business strategy in the health club industry.

Adam - You have a vast background in operating IT, technology and software-driven environments for performance excellence. When it comes to these areas, what’s on your mind right now?

Adam Zeitsiff, the chief information officer at Gold’s Gym International, has a vast background in operating IT, technology and software-driven environments for performance excellence. And in his current role, club management software (CMS) is top of mind.