About
A growth mindset human, known for empathy, strategic digital foresight and building…
Articles by Andrew
Experience
Projects
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2014 FIFA World Cup Brasil
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Co-captained tightly integrated global brand marcom team to victory in Brasil.
Won Maxim Award (Nike's Oscars) by setting a precedent for cross-functional collaboration. Judges commented that we raised the bar for how globally distributed teams strategize, scenario plan and optimize brand storytelling in real time during the world's biggest sports and cultural moments.Other creatorsSee project -
Red Bull Stratos: The Mission to the Edge of Space
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Social media + digital strategy for the record breaking space jump–the highest, fastest freefall ever–from the edge of the stratosphere by Felix Baumgartner and a team of NASA scientists and engineers.
Other creatorsSee project
Honors & Awards
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Wareable of the Year: Oura Ring Gen 3
Wareable Tech Awards
“Encapsulating the idea that a wearable doesn’t have to live on the wrist, Oura has single-handedly brought the concept of a smart ring to the masses, and it's really no surprise that we've seen an explosion of startups looking to emulate its success.”
https://www.wareable.com/wearable-tech/wareable-tech-awards-2022-winners-list -
ŌURA: Online Marketing Winner, Technology – Hardware (Oura Gen3 x Gucci)
MediaPost
Now in their 17th year, the OMMA Awards honor the best in Online Media, Marketing and Advertising with 39 categories across two sections: Excellence in Online Advertising and Excellence in Media & Marketing.
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ŌURA: Innovation by Design Award - Wellness (Oura Ring Gen3)
Fast Company
Chosen by Fast Company editors, this award honors companies doing their part to make the world a better place. We’re incredibly proud to be recognized for our efforts to help people live their healthiest lives.
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ŌURA: Top 3 Direct To Consumer (DTC) Growth Brand
2PM
2PM's DTC Power List ranks the top Direct to Consumer growth brands globally, based on revenue, funding, and social media data. ŌURA was consistently near the top of the list in 2021 with its Gen3 product launch, alongside other rapid growth startups like ASOS, Goat, Chewy, Hello Fresh and Skims.
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Winner, One Harvard New Venture Competition // Goal Five
Harvard Business School (HBS) Association of Northern California
Selected as grand prize winner, from 40 vetted applicants and 12 finalists. HBS alumni hosts and judges included Cloudflare founder Michelle Zatlyn, plus investors Sonja Perkins, Mark Stevens and Zack Rinat.
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Gold Cannes Lion, Entertainment // #Breaking2
Cannes Lions International Festival of Creativity
“Breaking2” is a 55-minute documentary produced by National Geographic Studios in association with Dirty Robber and in partnership with Nike. The documentary reached 231MM+ across all platforms, and garnered 4MM+ mixed-media documentary views. Broadcast in 67 countries and in 34 languages available with closed captioning on YouTube, #Breaking2 met consumers where they were with access on 10 VOD/EST platforms plus on Twitter and Facebook.
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Nike On Demand: Best Mobile Messaging Experience
International Academy of Digital Arts & Sciences (IADAS)
Our innovative 1:1 "artificial artificial intelligence" (AAI) use of WhatsApp was Nominated for 2 People's Voice awards. Nike On Demand served bespoke training plans, custom advice from elite coaches and athletes, meaningful reminders, and personal congratulations when users achieved their goals. Over 6 weeks, Nike On Demand enabled hundreds of athletes to take their game to the next level, with tens of thousands of messages exchanged via SMS and WhatsApp.
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Bronze Cannes Lion // Nike 'Risk Everything'
Cannes Lions
Titanium & Integrated for World Cup 2014 campaign.
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Gold Cannes Lion for Media // Nike 'Risk Everything'
Cannes Lions
For Media: Digital & Social, Use of Digital Content, World Cup 2014
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Nike Football, Risk Everything, World Cup 2014 (Bronze Lion)
Cannes Lions
'The Last Game' became the most shared film ever on Facebook, thanks in part to our real-time Mission Control command center I co-captained.
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Nike Global Maxim Award: The Consumer Decides
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Early DTC strategy: helped drive double-digit % traffic growth and $1 billion+ in annual Nike.com revenue for the first time.
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Smartie, Marketing Strategy: Brand Awareness (Bronze), World Cup 2014
Mobile Marketing Association (MMA)
"Nike leveraged the World Cup to achieve its goal of becoming the world's No. 1 soccer brand. To connect with soccer-obsessed teens on channels they were already using to engage with games, the brand leveraged active listening technology to create personalized second-screen ads."
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Nike Global Maxim Award
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Won Nike's Oscars by setting a new precedent for cross-functional collaboration, as part of the leadership team that ran a network of realtime digital marketing hubs around World Cup 2014.
Judges noted that our mission control command center raised the bar for how globally distributed teams strategize, scenario and strat plan and execute Nike’s biggest brand moments in real-time. -
Nike: #1 Most Innovative Company
Fast Company
"Great ideas have something in common with bad ones: Early on, they both sound ridiculous." http://www.fastcompany.com/most-innovative-companies/2013/nike
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Red Bull Stratos: Best Live Event
Streamy Awards
Honors the best online video. Bested 'Jay-Z Live From Barclays Center' and 3 other nominees.
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Red Bull Stratos: National Sports Emmy, Outstanding New Approaches
National Academy of Television Arts and Sciences
Felix Baumgartner's ground-breaking live space jump event set new benchmarks for digital content streaming and is still the most-watched live stream of all-time.
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Red Bull Stratos: Webby & People's Voice Winner
International Academy of Digital Arts and Sciences (IADAS)
Smashed YouTube livestream viewing record with 9 million+ concurrent viewers. Google Zeitgeist feature: http://youtu.be/xY_MUB8adEQ
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FWA Site of the Day, 'The Art Of Flight'
The Favourite Website Awards (FWA)
Launched the top-selling iTunes action sports film of all time with a parallax navigation website and addictive social mini-game.
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National Outdoor Book Award
Association of Outdoor Recreation & Education (NOBA)
Won Best Adventure Guidebook award for my Top Trails Yellowstone & Grand Teton National Parks travel guide.
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Lowell Thomas Travel Journalism Gold Award-winner
Society of American Travel Writers (SATW)
Took Gold 3 years running (2007-09) for best Travel website, for the relaunch of latimes.com/travel.
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Webby + People's Voice Award-winner, Travel
International Academy of Digital Arts & Sciences (IADAS)
Won the jury and people's choice awards 4 years straight (1999-2002) in the Travel category, for lonelyplanet.com.
Organizations
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6453 (N-I-K-E) ALUMNI
Nike WHQ Alum
- PresentFounding member of the largest, most active global network and community of ex Nike employees and Nike-sponsored athletes.
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Multnomah Athletic Club
Member
- PresentFull family members. Active in athletic training, basketball, futsal, racquetball, running, soccer + social activities.
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