About
Marty is an entrepreneur, marketer, photographer, and speaker. He's been quoted & cited…
Articles by Marty
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This Retro PREtargeting Tactic Makes Performance Marketing Sparkle
This Retro PREtargeting Tactic Makes Performance Marketing Sparkle
By Marty Weintraub
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Aimclear Takes Top Honors at 2016 US Search Awards: Best Large Integrated Agency, Young Search Professional & Best Use of PR in a Search Campaign
Aimclear Takes Top Honors at 2016 US Search Awards: Best Large Integrated Agency, Young Search Professional & Best Use of PR in a Search Campaign
By Marty Weintraub
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Writing Tip #26: Equivocation & The Oft Splendid Art Of Defensible Journalism
Writing Tip #26: Equivocation & The Oft Splendid Art Of Defensible Journalism
By Marty Weintraub
Contributions
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What are some common mistakes to avoid when using content marketing to address your audience's pain points?
1. Lack of Understanding Audience Needs: A cardinal mistake is not comprehensively understanding audience pain points. Effective content marketing hinges on deep insights into what troubles your audience. Marketers must prioritize research to understand audiences' challenges, preferences, and behaviors. 2. Ignoring the Customer Journey: Often, content marketers overlook various stages of the customer journey. Neglecting this leads to mismatched content, failing to guide potential customers through a logical journey.
Activity
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Thank you Jordan Koene for having me on and driving this engaging conversation about the organizational and web infrastructure challenges that result…
Thank you Jordan Koene for having me on and driving this engaging conversation about the organizational and web infrastructure challenges that result…
Liked by Marty Weintraub
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Affiliate marketing is a lot more than paying a partner a commission for having a touchpoint in a sale. If you want your affiliates to do more, you…
Affiliate marketing is a lot more than paying a partner a commission for having a touchpoint in a sale. If you want your affiliates to do more, you…
Liked by Marty Weintraub
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I just got done walking with the man himself, Mark Munger in the Spirit Valley Days Parade! I had a great time (despite the heat! Ha) and parades are…
I just got done walking with the man himself, Mark Munger in the Spirit Valley Days Parade! I had a great time (despite the heat! Ha) and parades are…
Liked by Marty Weintraub
Experience
Publications
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The Complete Social Media Community Manager's Guide: Essential Tools and Tactics for Business Success
Wiley/Sybex
Today's social community managers use social media platforms and act as brand evangelists and community advocates. From creating viral content to crisis communication to leveraging community content, social managers manage online social communities and deal with what comes. Luckily, The Complete Social Media Community Manager's Guide: Essential Tools and Tactics for Business Success is the perfect resource for how to do this increasingly high-profile and crucial job. The book features proven…
Today's social community managers use social media platforms and act as brand evangelists and community advocates. From creating viral content to crisis communication to leveraging community content, social managers manage online social communities and deal with what comes. Luckily, The Complete Social Media Community Manager's Guide: Essential Tools and Tactics for Business Success is the perfect resource for how to do this increasingly high-profile and crucial job. The book features proven tactics and techniques for effective management and includes more than 40 field-tested tools and templates. The Complete Social Media Community Manager's Guide: Essential Tools and Tactics for Business Success is a must-have resource for one of the hottest new careers in today's social world.
Other authorsSee publication -
Killer Facebook Ads (Wiley/Sybex)
United States, UK, India, Canada
Expert Facebook advertising techniques you won't find anywhere else!
Facebook has exploded to a community of nearly a billion people around the world, making it a deliciously fertile playground for marketers on the cutting edge. Whether you want to leverage Facebook Ads to generate "Likes," promote events, sell products, market applications, deploy next-gen PR, ,this unique guide is the ultimate resource on Facebook's wildly successful pay-per-click advertising platform. Featuring clever…Expert Facebook advertising techniques you won't find anywhere else!
Facebook has exploded to a community of nearly a billion people around the world, making it a deliciously fertile playground for marketers on the cutting edge. Whether you want to leverage Facebook Ads to generate "Likes," promote events, sell products, market applications, deploy next-gen PR, ,this unique guide is the ultimate resource on Facebook's wildly successful pay-per-click advertising platform. Featuring clever workarounds, unprecedented tricks, and little-known tips for triumphant Facebook advertising, it’s a must-have on the online marketer’s bookshelf. Facebook advertising expert Marty Weintraub shares undocumented how-to advice on everything from targeting methods, advanced advertising techniques, writing compelling ads, launching a campaign, monitoring and optimizing campaigns, and tons more.
Killer Facebook Ads serves up immediately actionable tips & tactics that span the gambit.
Projects
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Judging European Search Awards
- Present
The 2015 European Search Awards:
28 November: Awards launch, entries open
7 February: Deadline for all entries
11 March: Judging session
22 April: Awards ceremony in Berlin
The 2014 awards were presented in Reykjavik on the 28th of March. Winners are:
Best Use of Search Retail
MediaCom and The Co-operative – disrupting the electricals market
Best Use of Search Finance
Marin Software & Money Supermarket - PPC innovation in the finance industry through tech…The 2015 European Search Awards:
28 November: Awards launch, entries open
7 February: Deadline for all entries
11 March: Judging session
22 April: Awards ceremony in Berlin
The 2014 awards were presented in Reykjavik on the 28th of March. Winners are:
Best Use of Search Retail
MediaCom and The Co-operative – disrupting the electricals market
Best Use of Search Finance
Marin Software & Money Supermarket - PPC innovation in the finance industry through tech integration
Best Use of Search Travel & Leisure
Propellernet - Putting Forest Holidays on the map for UK holidays
Best Use of Search Gaming
Latitude Digital Marketing - Kerching! Hitting the jackpot...again!
Best Use of Search Third Sector
University of Salford, Salford Business School, EDInteractive -Passport to Trade 2.0
Best Local Campaign
Bluerank – Paid Search campaign for Mitsubishi Motor Car Poland
Best Low Budget Campaign
Local Fame UK Ltd - Panther Pest Control 2013
Best Pan European
Stickyeyes - Driving Excellence in International SEO
Best Use of PR in a Search Campaign
Leapfrogg & Wedding Rings Direct - Bride of the Year Campaign
Best Use of Social Media in a Search Campaign
Performics Spain - The largest online Video Search Platform for Toyota Owners
Best Integrated Campaign
Stickyeyes & Maximuscle - The Protein Project
Best Mobile Campaign
Reed Business Information - ICIS Responsive Design: Technical SEO Campaign
Best PPC Campaign
Nordic eMarketing & WOW air - Pay Per Domination
Best SEO Campaign
BlueGlass - Social Action Charity: From Site Relaunch to Organic Success
Innovation
Majestic SEO – Search Explorer & Live Ranking Factors
Best PPC Management Software
Kenshoo - Kenshoo Search
Best SEO Software
Linkdex – SEO Software for 2014 and beyond
Best In House Team
Confused.com
Best Agency
Performics EMEA
Young Search Professional
Stephanie Sheehan - Propellernet
European Search Personality
Kristjan Mar Hauksson
Other creatorsSee project
Recommendations received
16 people have recommended Marty
Join now to viewMore activity by Marty
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I’m finishing up my lunch at CRISP & GREEN® and it is DELICIOUS! I stopped by for their VIP opening weekend celebration and it did not disappoint…
I’m finishing up my lunch at CRISP & GREEN® and it is DELICIOUS! I stopped by for their VIP opening weekend celebration and it did not disappoint…
Liked by Marty Weintraub
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🚀 Exciting Announcement! 🚀 I'm thrilled to share that I will be speaking at Pubcon in October! I'll be presenting a session titled "Influencing AI…
🚀 Exciting Announcement! 🚀 I'm thrilled to share that I will be speaking at Pubcon in October! I'll be presenting a session titled "Influencing AI…
Liked by Marty Weintraub
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I was around when Microsoft was ruled as having a monopoly on internet browsers with Internet Explorer (the worst browser ever to code for). Part of…
I was around when Microsoft was ruled as having a monopoly on internet browsers with Internet Explorer (the worst browser ever to code for). Part of…
Liked by Marty Weintraub
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💣 OK. This is going to be fun! Shelly F. and I are going to be talking about Make and Zapier at Pubcon. ⚙ If you like to do things the hard way…
💣 OK. This is going to be fun! Shelly F. and I are going to be talking about Make and Zapier at Pubcon. ⚙ If you like to do things the hard way…
Liked by Marty Weintraub
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Pleased to share I'll be speaking in Vegas with the fabulous Kristopher Jones moderated by the legendary Duane Forrester Forrester at Pubcon. Hope…
Pleased to share I'll be speaking in Vegas with the fabulous Kristopher Jones moderated by the legendary Duane Forrester Forrester at Pubcon. Hope…
Shared by Marty Weintraub
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OOH ads are the real social media ads. I can't open my social feeds on Twitter/X, Instagram, or LinkedIn without seeing out-of-home (OOH) ads…
OOH ads are the real social media ads. I can't open my social feeds on Twitter/X, Instagram, or LinkedIn without seeing out-of-home (OOH) ads…
Liked by Marty Weintraub
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Momma next to Ol Blue. Miss that bike.
Momma next to Ol Blue. Miss that bike.
Liked by Marty Weintraub
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Proud to have contributed to this weekend’s Guardian article on if Google is losing its edge. Highly recommended read, which includes a lot of…
Proud to have contributed to this weekend’s Guardian article on if Google is losing its edge. Highly recommended read, which includes a lot of…
Liked by Marty Weintraub
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