Anthony Kennada
![Anthony Kennada is an influencer]()
Paradise Valley, Arizona, United States
29K followers
500+ connections
About
I'm a B2C marketer trapped in a B2B body.
I am the co-founder and CEO of…
Articles by Anthony
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Why Owned Media is the Most Efficient Marketing Channel for 2023
Why Owned Media is the Most Efficient Marketing Channel for 2023
By Anthony Kennada
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How Exclusive Content Programs Drive Subscriptions
How Exclusive Content Programs Drive Subscriptions
By Anthony Kennada
Activity
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The end of Primer. Today, we're thrilled to announce the rebrand of Primer to Axio AI. Why the change? We're gearing up for major growth. In the…
The end of Primer. Today, we're thrilled to announce the rebrand of Primer to Axio AI. Why the change? We're gearing up for major growth. In the…
Liked by Anthony Kennada
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Come help me tell the story of ServiceNow! I'm looking for a Vice President of Company Messaging to join my leadership team responsible for…
Come help me tell the story of ServiceNow! I'm looking for a Vice President of Company Messaging to join my leadership team responsible for…
Liked by Anthony Kennada
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A little over a year ago, I found myself preparing for what would be one of my most impactful meetings. At the time, Arizona State University was…
A little over a year ago, I found myself preparing for what would be one of my most impactful meetings. At the time, Arizona State University was…
Liked by Anthony Kennada
Experience
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Education
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Pepperdine University
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Activities and Societies: Sigma Chi Fraternity, Senior Class President, Student Programming Board - Concert Coordinator, Order of Omega, Florence Study Abroad
Publications
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3 Things You Might be Doing Wrong if Your Tech Conference Flopped
Entrepreneur
See publicationYour company tech conference will be an invaluable marketing opportunity blown if selling is all you plan to do.
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How to Build and Market a New Category
Chief Marketer
See publicationIf you are in marketing at a technology company—and let’s face it, what company is not at least in part a software business, you are either: disrupting an existing category of goods or services, creating a new category—or you’re at the wrong company.
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Get Proactive About Customer Success
eCornell
See publicationAs more and more companies have embraced the recurring revenue business model, it has become easier for customers to try new products and services (sales), and conversely, just as easy for them to leave if they aren’t realizing value (churn).
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What Justin Timberlake Can Teach B2B Marketers
Forbes
See publicationJustin has proven that the old way of doing things won’t be competitive in the connected economy. Rather, businesses need to embrace a new marketing playbook that leverages social channels and new content tactics to drive market awareness and convert demand into revenue.
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How To Find Your Perfect Business Partner, Even If They're 6,472 Miles Away
Fast Company
See publicationLove like startups knows no bounds. Let these innovative long-distance hookups inspire you to find the best people to work with. Wherever they are.
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BYOD-friendly or BYOD-adverse? Critical Criteria for Picking a Cloud Vendor
GigaOM
See publicationIn our increasingly BYOD world, employees expect to have open and mobile access to their work and apps. Meanwhile, IT still needs to keep sensitive business data secure. What’s a stressed out CIO to do? Find a BYOD-friendly cloud vendor, says Symantec’s Anthony Kennada.
Honors & Awards
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2019 Comparably Best Marketing Leaders
Comparably
https://www.comparably.com/companies/gainsight/anthony-kennada
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2019 TOPO Summit Excellence in Marketing Award Winner
TOPO
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2019 Data-Driven CMO Innovation Award Winner
Growth Marketing Pro
Selected based on demonstrated capability in creating an innovative environment from a data perspective that delivers break-through outcomes in ROI, customer engagement, and/or for the industry. https://www.growthmarketingpro.com/data-driven-cmo-awards/
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2018 DMN 40Under40 Award-winner
DMN
https://www.dmnews.com/customer-experience/article/21023568/announcing-the-2018-40under40-winners
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Pepperdine 40 Under 40
Pepperdine University
https://www.pepperdine.edu/alumni/40under40/anthony-kennada/
Languages
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Arabic
Native or bilingual proficiency
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English
Native or bilingual proficiency
Organizations
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TSIA
Partner Advisory Board Member
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Acceleprise San Francisco
Mentor
- Present
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Me: "Nothing could be more annoying than these Linkedin AI prompts." Linkedin's new Catch Up feature blowing up my notifications:
Me: "Nothing could be more annoying than these Linkedin AI prompts." Linkedin's new Catch Up feature blowing up my notifications:
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